Patrick Kirby

Patrick Kirby Email and Phone Number

Marketer, Innovator & General Manager @ Marketing Works LLC
Los Angeles, CA, US
Patrick Kirby's Location
Greenville, South Carolina, United States, United States
About Patrick Kirby

An accomplished leader, marketer, innovator and value-creator with over thirty years of experience at Michelin, The Coca-Cola Company, Pfizer, Ingersoll Rand and Newell Rubbermaid. Seasoned experience in the disciplines of Innovation, General Management, Brand Management, B2C and B2B Marketing, Product Development, Sales and international business experience working in over 15 countries.I spent twelve years with Michelin in a variety of Marketing and Innovation leadership roles. Most recently I was the Marketing Director for Services and Solutions, developing new mobility service offers. Prior to this, I founded and managed the Michelin Innovation Incubator (IPO) for internal corporate startups, startup accelerator partnerships and venture capital dealings in North America. Prior to this, I helped create and deploy the BSM (Business Segment Manager – strategic marketing) position in the Passenger Car Division, where I led the successful launch of the Defender/Defender LTX and Premier/Premier LTX tire lines in North America.Prior to joining Michelin in 2008, I held several General Manager posts at Ingersoll Rand and Newell Rubbermaid leading $100M - $350M businesses in the US. I've spent ten years at The Coca-Cola Company in a variety of Innovation, Brand Marketing and Customer Marketing posts and eight years at Pfizer (consumer) in Marketing and Sales posts.Competencies: - Innovation and Corporate Entrepreneurship- Strategic Planning - Brand Management - Communication Strategy- New Product Development - Consumer Insights - General Management - P&L / Budget Stewardship - Cross Functional Team Leadership- Channel/Customer Marketing - Customer Management - New Business Development

Patrick Kirby's Current Company Details
Marketing Works LLC

Marketing Works Llc

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Marketer, Innovator & General Manager
Los Angeles, CA, US
Employees:
1
Patrick Kirby Work Experience Details
  • Marketing Works Llc
    Principal
    Marketing Works Llc Jan 2023 - Present
    Providing consulting services and contract work in the areas of: Marketing strategy and execution, strategic planning, innovation/new product development, new business development, customer/channel marketing, consumer insights/research, communication strategy and general business management.
  • Bmw Car Club Of America Foundation, Inc.
    Advisor
    Bmw Car Club Of America Foundation, Inc. Jan 2023 - Jan 2024
    Greer, Sc, Us
    Led corporate sponsorship program and provided exhibit marketing and planning support
  • American Tire Distributors
    Senior Director, Innovation
    American Tire Distributors May 2021 - Dec 2022
    Huntersville, Nc, Us
    Charged with strengthening ATD's competency in developing, incubating and commercializing new early-stage offers.
  • Michelin
    Marketing Director - Services And Solutions
    Michelin Jan 2019 - Dec 2020
    Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr
    Led a team of seven marketing mangers in the development and deployment of Mobility Service offers in North America to commercial transport customers.
  • Michelin
    Director Strategic Partnerships And M&A
    Michelin Jan 2018 - Dec 2018
    Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr
    Led strategic partnerships and M&A initiatives for the North American Services and Solutions business unit.
  • Michelin
    Managing Director Corporate Incubator
    Michelin Oct 2013 - Dec 2017
    Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr
    Founded and managed the the North American Innovation Incubator that was charged with developing transformational innovations to drive profitable growth and enhance the mobility of people and goods at Michelin. Led investment and stewardship of eight internal startups, startup accelerator partnerships (Plug and Play, Techstars, GAN and others) and venture capital dealings in North America.Achievements:1) Developed and implemented an innovation milestone process that has been deployed globally2) Four internal startups launched into test market, two projects stoped, two technology license exits, two transferred to business unit for scale up, one will achieve $50M in revenue at maturity.3) Cultivated an external eco-system comprised of startup accelerators, corporate venture capital and academia to bring external technologies, new business models and disruptive ventures to Michelin. Two deals signed, eight additional in development.
  • Michelin
    Marketing Director - Passenger Car
    Michelin Oct 2008 - Sep 2013
    Clermont-Ferrand, Auvergne-Rhône-Alpes, Fr
    Led the long term strategic marketing vision and portfolio planning for the Michelin North America Recreation & Light Truck platform. Responsible for translating deep consumer needs into winning products and services that profitably grow market share and value creation.Led the product development and market launch of the Michelin Defender and Premier product lines. Repositioned the Michelin Light Truck product platform. Created and implemented a cross functional marketing/R&D innovation team.
  • Techstars
    Mentor
    Techstars Jul 2015 - Dec 2017
    New York City, New York, Us
  • Plug And Play Tech Center
    Mentor
    Plug And Play Tech Center Jul 2015 - Dec 2017
    Sunnyvale, Ca, Us
  • Ingersoll Rand - Schlage
    General Manager - Schlage Retail
    Ingersoll Rand - Schlage Oct 2007 - Sep 2008
    Davidson, North Carolina, Us
    Led marketing strategy, product and channel marketing and financial management of the $350M U.S. Retail Business (Home Center and Mass Merchandise Channels). Managed eight direct reports across Product and Channel Marketing and cross functional leadership of Sales, Marketing Communications, Operations and Engineering.
  • Newell Rubbermaid
    Marketing Director - Irwin Industrial Tools
    Newell Rubbermaid Apr 2006 - Jun 2007
    Atlanta, Ga, Us
    Managed five hand tool categories that delivered $60M in revenue. Reporting to the VP Marketing, led four direct reports and provided cross functional leadership across Sales, Channel Marketing, Marketing Communications and Engineering. Responsibilities included P&L management, new product development and marketing execution.
  • The Coca-Cola Company
    Global Marketing Manager, Global Innovation
    The Coca-Cola Company Apr 2002 - Mar 2006
    Atlanta, Ga, Us
    Led business strategy development, innovation process and proof of concept tests for the Premium Brewed Beverage (coffee and tea) new business platform for McDonald’s, Subway, 7-11, and U.S., Canada, Europe and Australia/New Zealand regions.
  • The Coca-Cola Company
    Senior Marketing Manager, The Mcdonald’S Group
    The Coca-Cola Company Jan 2001 - Mar 2002
    Atlanta, Ga, Us
    Led consumer based marketing strategies to drive foodservice soft drink consumption and reinforce brand equity of COCA-COLA brands within McDonald's restaurants in the Midwest Division, supported by a $5M marketing budget.
  • The Coca-Cola Company
    Marketing Manager, Kmart Account Team
    The Coca-Cola Company Jan 1999 - Jul 2000
    Atlanta, Ga, Us
    Led consumer based marketing strategies to drive retail (bottle/can), foodservice (fountain) consumption and reinforce brand equity of COCA-COLA brands within Kmart, supported by a $2M marketing budget.
  • The Coca-Cola Company
    Brand Manager, Channel Marketing - The Minute Maid Division
    The Coca-Cola Company Jul 1997 - Dec 1998
    Atlanta, Ga, Us
    Developed a comprehensive "Go-to Market" Strategy for the Mass Merchant, Drug and Wholesale Club channels. Created channel specific pricing, packaging, and promotional strategies to drive profitable volume growth.
  • The Coca-Cola Company
    Brand Manager, Hi-C - The Minute Maid Division
    The Coca-Cola Company Apr 1996 - Jun 1997
    Atlanta, Ga, Us
    Led brand development, new products and annual business planning process for the $300M Hi-C juice brand.
  • Wyeth Consumer Healthcare
    Brand Manager, Anacin Brand
    Wyeth Consumer Healthcare Jul 1995 - Jun 1996
    New York, New York, Us
    Responsible for managing the $75M ANACIN aspirin brand. Developed annual business plan, new advertising campaigns, new products, trade and consumer promotion plans and managed the P&L.
  • Warner Lambert
    Assistant Brand Manager, Certs/Clorets/Ocean Spray Fruit Waves
    Warner Lambert Sep 1989 - Jun 1995
    Us
    Managed the marketing budgets, promotions and forecasting for the $125M CERTS brand.Marketing Assistant, Chocolate/Caramel Brands: 1993 - 1994Account Executive, Consumer Health Products Group: 1989 - 1992

Patrick Kirby Skills

Consumer Insights Cross Functional Team Leadership Integrated Marketing P&l New Business Development Strategic Planning Communication Strategy Product Development Channel Marketing Retail Segmentation P&l Management Marketing Research Marketing Management Marketing Strategy Product Marketing Competitive Analysis Product Launches Brand Development B2b Key Account Management Consumer Products Business Planning Business Strategy Customer Insight Brand Management Management Marketing Strategy Marketing Communications Forecasting

Patrick Kirby Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Entrepreneurship/Entrepreneurial Studies
  • The Wharton School
    The Wharton School
    General
  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    General
  • Drexel University'S Lebow College Of Business
    Drexel University'S Lebow College Of Business
    General
  • Lenape High School
    Lenape High School
    General

Frequently Asked Questions about Patrick Kirby

What company does Patrick Kirby work for?

Patrick Kirby works for Marketing Works Llc

What is Patrick Kirby's role at the current company?

Patrick Kirby's current role is Marketer, Innovator & General Manager.

What is Patrick Kirby's email address?

Patrick Kirby's email address is pk****@****-us.com

What is Patrick Kirby's direct phone number?

Patrick Kirby's direct phone number is +122859*****

What schools did Patrick Kirby attend?

Patrick Kirby attended Mit Sloan School Of Management, The Wharton School, Fairleigh Dickinson University, Drexel University's Lebow College Of Business, Lenape High School.

What skills is Patrick Kirby known for?

Patrick Kirby has skills like Consumer Insights, Cross Functional Team Leadership, Integrated Marketing, P&l, New Business Development, Strategic Planning, Communication Strategy, Product Development, Channel Marketing, Retail, Segmentation, P&l Management.

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