Patrick Murray Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska, United States

I wield and safeguard one of America’s most respected brands, ensuring it's protected and powerfully expressed wherever it shows up in the world.Bridging our Communications and Marketing teams, I direct our brand marketing and serve as liaison with our agency of record. I'm entrusted with eagle-eyed stewardship of BCBSNE's digital marketing spend.→ Planned and launched statewide "Healthy Home Team" campaign, which will place a BCBSNE banner in each of Nebraska's 300+ high school gyms/fields and deliver $150K in grassroots support for community health and well-being→ Directed statewide "Touchdown for Teachers" campaign in partnership with Huskers Athletics, garnering 1,300+ nominations statewide to honor Nebraska educatorsI support our in-house creative team in a hands-on Creative Director role, contributing as lead brand copywriter and sometimes designer.→ Led production of a refreshed brand color palette, comprehensive motion graphics package, campaign style guide, digital brand architecture, and other enhancements to brand's visual identity→ Directed video projects big and small, internal and external. Brand storytelling campaign videos achieved completion rates of 85-90%, well above industry benchmarks.→ Created a vibrant campaign visual strategy guide that unified product marketing during annual enrollment periodWorking cross-functionally as a storyteller, internal dot-connector, and champion for the BCBS brands, I’ve earned praise for driving brand thinking throughout our operations-focused organization.→ Leadership on Brand and Marketing Review committee, ensuring all external-facing materials align with brand standards and strategy→ Overhaul of brand swag program, reducing waste dramatically→ Optimized processes and implemented workflow/approvals platform to enhance creative workflow and speed to action→ Contributed to environmental branding, HQ renovation planning and other internal culture-building initiatives

Omaha, Nebraska, United States

Omaha, Nebraska, United States

Piloted the company's total rebrand. This was a dream: I worked alongside some of the most talented and brilliant brand minds in the world. Quarterbacked the process of designing/producing fleet vehicle wraps, bespoke employee uniforms, a new website, and more. Directed a 3-day, $100K photo/video shoot on location in the heart of Atlanta. Wrote and led production of a 7,000-word "coffee table book" about the Signal brand.Produced every bit of content and creative for annual event: Led design of Convention brand identity. Wrote 5+ hours of mainstage speeches and breakout content, and created 400+ beautiful slides to support it all. Designed/produced videos, signage, swag, exhibits, handouts and a hardbound book. Took a much-needed nap when it was all over.Implemented/integrated Asana across the organization.

Greater Omaha Area

Took over all marketing efforts: franchise development, client acquisition, and international franchising. Our team made important strategic changes, leading to the best annual performance to date.Grew role as in-house creative director and brand steward. Directed my first photo/video shoot, on location in Omaha.

Greater Omaha Area

Stood up our BX team to measure and improve the experience for franchises, customers, and team members. We created thorough experience maps, researched key touchpoints, and defined new processes to close the gap between expectation and delivery. Our work still guides company strategy today.Earned increasing responsibility as in-house creative lead, brand steward, and communications expert. Cemented my role as go-to for all important company communications.Implemented/integrated Zoom across the organization.

Greater Omaha Area

Brought structure and craft to our brand communications: overhauled company intranet and developed our first internal messaging calendar. Earned increasing role on the Global Franchising team: clarified global marketing/sales workflow and produced "world class" market research reports. Joined the annual Convention team as PowerPoint slide designer.

Madrid, Community Of Madrid, Spain

Handled all business — consulting, sales, marketing, billing, etc. — in a 15-state territory for the world's premier religious art studio. I was the central liaison between churches, architects and our Madrid studio of 100+ artisans. My work led to over $1 million in sales.I built ArtandLiturgy.com*, equal parts passion project and marketing blog. My “Church Madness” bracket series achieved viral fame and earned publicity in the Chicago Tribune, St. Louis Magazine, NBC Chicago (and many more local outlets).*I stopped paying for the domain. Find it now at artandliturgy.wordpress.com.

Potomac, Md

Wrangled 120+ 7th/8th grade boys daily. Wore many hats: Taught military history, life science and P.E. Coached middle school and varsity soccer. Occasionally drove a bus.

Omaha, Ne

D.C., Nebraska, Florida

Vetted potential executive nominees on a U.S. Presidential Transition team in Washington, D.C.Assistant Campaign Manager for a state legislature race in Nebraska.Full-time "campaign grunt" for a U.S. Congressional race in Florida.Cold-called thousands of people. Knocked on thousands of doors. Got chased by a loose pit bull in Cape Coral, FL. One guy brandished a gun at me in Bellevue, NE. Would do it all again.

Omaha, Ne

Washington, D.C.

Bachelor Of Arts (B.A.), Art History

Education record