CEO of Witt Gruppe, a leading fashion company targeted at women aged 50plus. Witt runs 10 brands in 10 countries and sells via catalogue, online and through 120 stationary points of sale. Witt serves over 20M customers, employs more than 3.700 people and generated 1,2Bn revenue in fiscal year 2021/22. Witt belongs to the Otto Group.Prior to Witt, CEO of BAUR Gruppe with more than 4.600 employees and online Sales of >1Bn Eur (baur.de and Unito), large logistic operations (BAUR Logistik and BAUR Fulfillment Solutions) and eCommerce technology (empiriecom). In total 24 years experience in new media and eCommerce both as entrepreneur and executive in large corporations. Founder of internet start up webmiles which was acquired by Bertelsmann. Afterwards VP and Managing Director of eBay Germany with responsibility for German marketplaces operations. Then Venture Partner at Hasso Plattner Ventures. Afterwards member of Group Executive Board of Joint Venture between Axel Springer and Ringier for CEE. As Chief Digital Officer responsible for digital transformation through organic growth and M&A. Later on Partner at dgroup, a leading consulting company for digital transformation and after the Acquisition by Accenture Managing Director within the Consumer Goods and Retail practice of Accenture ASG (Austria, Switzerland, Germany). Investor in several Internet companies and trusted advisor in digital matters.