Brand Strategy & Growth: Leading Altruist's global brand strategy and growth initiatives. • Strengthening brand proposition, -awareness, and -image• Conducting market and competitive analysis to support growth strategies.• Production & Logistics: Collaborating with manufacturers to optimize quality, deliveries, and costs. • Operational Management: Overseeing logistics and inventory management; supporting distributors. • Managing B2B and B2C sales platforms.• Marketing & Sales: Developing marketing plans and executing product strategies, including communications, campaigns, collaborations, trade marketing initiatives and launching new products. • Team Leadership & Administration: Managing the team; overseeing administration, purchasing, and sales processes.

Responsible for increasing brand awareness and improving brand perception accross Europe.* Sponsorship activation on global, European and local partnership deals* Creating & executing ATL + BTL campaigns* Creative director & warden of visual brand identity* Market research: brand studies & competitive performance* Project management: orkestrating multitude of projects: product introductions, campaigns, sponsorship activation, content creation* Full Budget & KPI responsibilities* Leadership: twice-annually intern hiring, guiding and evaluating

Located at the European headquarter in Amsterdam, I am the central marketeer for both the PCT (Personal Car Tyres) and TBR (Truck & Bus radial) tyre departments. Within this highly dynamic and flexible organisation, it is my responsibility to timely coordinate and align multiple stakeholders (internal and external) on a great multitude of activities.Roles and responsibilities* Responsible for both Apollo & Vredestein brand guidance within Europe* Creation of marketing collateral, such as brochures, leaflets, price lists, advertising materials etc.* Organising & coordinating photo shoots* Procurement of printed materials and other marketing collateral* Support at event organisation & execution (product launches, customer events, etc.)* Maintaining the online environment for marketing collateral

Responsible for the international expansion through organic growth. Core activities are:* Business development* Brand positioning & growth* Market research* PR, advertising and communications* Campaigns, events & offline + online advertising (Google AdWords, Facebook, display)

Als marketing adviseur werkte ik aan de ontwikkeling van strategische plannen en de vertaalslag naar een concreet marketing-communicatieplan. Ik begeleide klanten met de ontwikkeling, danwel uitwerking van strategische concepten tot de daadwerkelijke uitvoer hiervan. Ik was een spin in het web die leveranciers aan elkaar verbindt en bent het centrale aanspreekpunt voor het klanten portfolio. Daarnaast signaleerde ik klantsignalen en commerciële kansen met betrekking tot praktische uitvoer in samenwerking met het sales team. Door een concrete briefing te geven richting creatieve teams was ik van toegevoegde waarde op alle vier de pijlers (strategie, coaching, creatie en realisatie) van Real Concepts.

At Neurensics I have researched the field of neuromarketing in combination with product pricing within the Fast Moving Consumer Goods industry. Together with another student I have demonstrated that (and how) product pricing can be improved by applying neuroscience. Also I have gathered an insight into both qualitative as well as quantitative research methods and gained an interesting insight into the FMCG industry.Final result: 8,1/10

The Nyenrode SRB (Student Representative Board) is one of the main boards of the Nyenrode student experience. Next to the student association and living on campus, the SRB fullfils the position of the third pillar which is responsible for all study-related issues. As a commissioner of the SRB I am one of the contact persons who represents its fellow students and is the linkage between students, program management and the direction of the university.

Technical stock analyst, mainly responsible for the "consumer goods & telecom" portfolio.

Master of Science in Marketing Management

The Collegie tot de Constighe Afbeeldinghe is the photography committee of the Nyenrode student association.

For my final thesis at the Hospitality Business School in hotel management, I was in the position of Corporate Social Responsibility consultant at Hotel De Bilderberg in Oosterbeek. During this period, I had to advise this four-star hotel on the field of sustainability and CSR.In doing so, the headquarter of Bilderberg got involved in the project as well which resulted in the achievement of the Golden Green Key for the entire Bilderberg chain (19 four- and five-star hotels) within one year.

Bachelor of Business Administration in Hospitality Management

As an internship for the Hospitality Business School in hotelmanagement I followed an internship in South Africa at which I had the operating responsibility of the lodge.