Patrick Bousquel Email & Phone Number

Paris, Fr

Us

AptarGroup, Inc. – NYSE ATR: Packaging for Beauty, Pharma and Food & Beverage (3,2 Bn$*, 13000* employees, 20 countries, 5000* active patents) *2021- Leading the marketing Beauty team in fragrance, skincare, make-up ( 5 category managers, 2 marketing managers, 1 event manager, 1 training manager, 1 graphic designer, 5 work students).- Hiring, coaching and integrating the full fragrance team in 2020.- Implementing of new ways of working ( team-coaching, co-development, fair-process, PDCA).- Delivering business objectives (~ 410 M€* - 55% of WW beauty TO) *2021- Conceiving and aligning strategic priorities by market and implementing EMEA roadmap to realize 5YP objectives : Leading strategic initiatives with multi-functional & multi-cultural teams on transformation initiatives : |successful geographic expansion realized |ongoing growth and profitability recovery of a skincare product family |category development post-acquisition of a make-up offer | co-development partnerships in alternate technologies and materials |distribution deals for new categories.- Piloting innovation pipeline with stage gate from ideation to development with sound business cases. - Product range management (range extension, phase out). In 2022 successful introduction of a fragrance prestige pillar product, skincare and lipstick reload ecosystems, new offers with alternative materials (glass, wood).- Conceiving and coordinating activation marketing plan : sales expert support, customers and sales training, specific decks, videos |tradeshows ( Monaco, Dubai, Munich, Paris, Bologna) |Customers innovation events |webinars program, PR & press interviews, corporate videos, digital campaign and advertising.- Consulting on M&A evaluation | founding member and administrator of Beauty Hub Accelerator of Cosmetic Valley.

Us

- Member of the EMEA management team, heading business development and bridge between Global Market Development and Regional leadership.- Developing Beauty Market Strategy through workshop with all stake-holders. Implementing basic strategy and piloting master-plan of innovation and strategic initiatives ( including a McKinsey wave platform).- Managing product portfolio and operational marketing (3 persons).

Valois France, pump for prestige fragrance and skincare customers ~400 M€ - later integrated into Aptar.- Piloting the WW fragrance prestige marketing plan on a worldwide scope.- Managing fragrance prestige innovation team ( 3 engineers, 1 technician) and a qualitative test specialist. Several successful new products fragrance and beauty with several patents

- Piloting WW Marketing plan in fragrance, skincare and make up.

- Sales development of key accounts |Shiseido Worldwide EU, NA, JPN |Givenchy | Kenzo |Clarins, Mugler, Azzaro|.

Education record

Strategy Execution Programme (Sep), Strategy Onboarding And Successful Implementation Through Fair Process

Negotiation Dynamics Seminar

Mastere Intelligence Marketing

Education record

Co-Development Practise Certificate