With over 15 years of experience in the fast-moving consumer goods (FMCG) industry, I am a seasoned sales and marketing leader who is passionate about delivering exceptional results for my clients and partners. I am currently the Director of North America at Semper idem Underberg AG, a global producer and distributor of premium spirits and beverages.In this role, I am responsible for designing, developing, and executing the business development strategy for the North American market, overseeing a team of national sales managers and account executives. I leverage my expertise in promotion planning, key account management, and market analysis to drive customer acquisition, retention, and expansion across various channels and segments. Since joining Underberg in May 2023, I have increased the revenue growth by 20% and the profitability by 15%, while also securing several strategic partnerships and contracts with major retailers and distributors. I am also committed to building and coaching a high-performing sales and marketing team that shares my vision and values of excellence, innovation, and collaboration.