Patrick Nichol Email & Phone Number

London, On, Ca

• Supporting Commercial customers by promoting Direct Mail Marketing as a vehicle for effectively increasing revenues and driving business.• Develops and presents strategic information, best practices and case studies that highlight the key role played by Canada Post’s marketing product offerings in a customer’s marketing mix. • Supports Sales to better understand the competitive advantages and potential value added that Direct Mail Marketing could offer to their customers. •… Show more • Supporting Commercial customers by promoting Direct Mail Marketing as a vehicle for effectively increasing revenues and driving business.• Develops and presents strategic information, best practices and case studies that highlight the key role played by Canada Post’s marketing product offerings in a customer’s marketing mix. • Supports Sales to better understand the competitive advantages and potential value added that Direct Mail Marketing could offer to their customers. • Working alongside Sales to identify and pursue key Direct Mail Marketing opportunities, through account planning, brainstorm sessions and general industry insight.• Key interface with Sales to bring the Direct Mail Marketing expertise and best practices to our customer and partner base and provides marketing industry and customer insight back into the organization to support ongoing product and service development. • Develops high quality, education opportunities (e.g., webinars, seminars, events, research, etc.) for marketers (customers, influencers and partners), with the impact of these interactions assessed for their ROI. • Acts as a resource to support revenue generated by the Sales team. Actively supports Data Advisor team’s revenue and growth targets. Ensures activity and revenue measurements are captured, for the ability to view the impact of the Data Advisor team on the LoB and on Canada Post revenue.• Develops a comprehensive understanding of and gathers intelligence on key customers and the potential for the use of Direct Mail Marketing in these sectors and clients. Continuously follow and identify marketing trends, new and emerging products and incorporates into conversations with marketers. Show less

E-Commerce And Online Business Management

Organizational Leadership

Magazine Publishing