Patrick Brown Email and Phone Number
345 Park Avenue
Patrick Brown's Location
San Jose, California, United States, United States
Patrick Brown's Contact Details
Patrick Brown work email
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Patrick Brown personal email
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Patrick Brown phone numbers
About Patrick Brown
Customer, media, and math focused marketer. Focused on driving innovation to create global growth through marketing. Responsible for global media, marketing effectiveness/ROI, and marketing platform & data engineering at Adobe across B2C and B2B. A history of building great teams, with a focus on creating structure and managing global change. Crisp, clear goals, from prioritized objectives driven through to execution.Prior to Adobe, I spent several years in management consulting focused on helping companies undergo significant marketing transformations. Specific focus areas included pricing, investment optimization, org design, marketing operations, and analytics. I've spent time in financial services working on investment risk calculation, and in CPG (General Mills) developing marketing software to model and track brand performance and trade spend across multiple categories.I've managed teams ranging from small to large, with a wide array of backgrounds and skillsets, but always with a servant-leadership mindset.Teams I've been fortunate to lead have developed industry leading, integrated marketing campaign models, cohort models, Marketing Mix models, media attribution tools, market entry and marketing expansion playbooks, customer segmentation models, machine learning tools for performance marketing, database marketing platforms, lifetime value models, acquisition costs, pricing models, and engagement and retention models.
Patrick Brown Work Experience Details
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Vice President Of Growth Marketing And InsightsAdobe Feb 2021 - PresentSan Jose, Ca, UsLeading all-star teams across performance marketing (media / CRM), applied analysis, data science, and marketing platform engineering for our B2B and B2C businesses. -
Vp Of Applied Marketing AnalyticsAdobe May 2020 - Jun 2021San Jose, Ca, UsLeading an amazing marketing analytics team across marketing ROI, customer, performance marketing optimization, and analytics operations & engineering.
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Senior Director Of Applied Marketing AnalyticsAdobe May 2017 - May 2020San Jose, Ca, Us• Manage teams of 80+ across data science, marketing mix planning and analysis, customer analytics, website testing and optimization, and analytics/data operations.• Responsible for global, marketing performance evaluation and clear articulation of business impact of weekly marketing activity as well as integrated campaign measurement• Instrumental in the development and establishment of a Data Driven Operating Model (DDOM) as the marketing measurement lead charged with metric design, go-to-market business process integration, and delivering performance articulation to Operating Staff. • Established global, marketing customer journey analytics practice area which syndicates capabilities from corporate to regional teams through playbooks on campaign setup, measurement planning, and KPI development• Redesigned approach to cohort-based campaign analysis to reduce manual and resource intensive processes through standardization and machine learning. • Established customer analytics team to introduce customer insights to an historically product-centric organization.Notable Results:• Maintain highest team engagement scores across peer group, a credit to a phenomenal team and a personal commitment to a servant leadership mindset.• Marketing investments under “management” across B2B and B2C businesses has grown 400% in 5 years, fueling dramatic growth in the Adobe business.• Responsible for articulation of the impact of marketing on the business through lens of marketing ROI, media returns, customer LTV, and acquisition cost.• Efforts to re-imagine campaign measurement reduced time to deliver from 2 weeks of manual effort to nightly automated jobs (90% reduction in time to insights). This required a complete refactoring of the campaign planning process.• Guided team through development of new, motivational customer segmentation model based on global survey of creatives from statistical model build to scoring of customer database and daily refresh cycle.
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Director - Integrated Media AnalyticsAdobe Jun 2015 - Apr 2017San Jose, Ca, Us• Managed teams of teams across data science, analytics, marketing execution, and program management supporting both B2B and B2C businesses• Responsible for leading teams building and applying customer journey analytics including marketing attribution, marketing investment decision making support through media mix modeling, and channel insights through Email and Social analytics.• Responsible for the articulation of marketing investment needs across the marketing organization, both B2C and B2B business, and FP&A teams to guide CMO level investment decisions, as well as track Marketing ROI by investment channel.• Oversaw team developing customer-level lifetime value and customer acquisition cost models. Guided the implementation of these models across the organization through the CFO to inform decision making.
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Group Manager - Marketing Operations And ExecutionAdobe Apr 2012 - May 2015San Jose, Ca, Us• Responsible for a Marketing Technology team managing implementations of SiteCatalyst, Test and Target, DemDex, ExactTarget, and other key tools of the marketing tech stack• Performed a gap assessment on marketing metrics that existed across the B2C organization, including data sources and calculations to drive rationalization discussions across BU and Go to market teams.• Developed a reporting framework which balanced Marketing Efficiency with Financial Efficiency to guide investment discussions• Established longitudinal and universal control hold-out strategy to measure long term effectiveness of marketing activities.
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Engagement Manager - Marketing Transformation PracticePwc Jun 2010 - Apr 2012Gb• Led PwC and client engagement teams focusing on corporate and product strategy development, sales & marketing effectiveness, customer analytics, as well as design and execution of business-value realization efforts.• Partnered with PwC leadership to develop the Marketing Transformation Practice to deliver digital and agile marketing solutions to clients with a focus on implementable solutions.Notable Results (across engagements)Sales and Channels Restructuring – 3rd Largest Telecommunications Company • Developed a channel strategy and the sales structure to deliver on a strategic growth vision put forth by the CEO.• Planned and guided a change readiness effort to increase openness and transparency across recently acquired companies in order to shorten the time to develop the “right” sales and channels model across the enterprise.Go-to-Market Strategy Redesign - Global Industrial Products Company• Developed a product profitability model to guide the development of product and brand growth strategies to achieve $100mm in revenue growth.• Designed and established a new pricing process, moving pricing decisions from sales/client service representatives back into a central pricing team, supported by tools and templates to manage change process• Established KPI's and measurement tools to track the impact of price changes, and identify pricing opportunities across accounts and productseCommerce Platform Extension Strategy – Leading Security Software Company• Researched and presented monetization opportunities to leverage existing internal eCommerce platform investments in external market segments as a new market opportunity• Analyzed and sized potential addressable markets, capturing trends and risks related to each segment -
Senior Associate - Marketing Transformation PracticePwc Aug 2009 - Jun 2010Gb• Deepened relationships with existing clients through project extensions or engagement expansions through personal relationships, customer understanding, and functional expertise.• Drove several solo projects directly with clients across industries from Oil & Gas, Technology, Media & Entertainment, Banking, and ManufacturingNotable Results (across engagements)Closed-Loop Customer Engagement Strategy – Global Software Security Company• Designed and moderated a strategic working session with marketing, product and technology leadership to assess maturity along the path to a full closed loop strategy.• Prioritized current projects to achieve organizational marketing and sales alignment.• Generated marketing and sales activity influence factors to tie marketing investment to ROI.• Partnered with central marketing functions to align a new product with enterprise positioning.Innovation Contest Marketing Program – Leading Consumer Software and Search Company• Through a creative agency partnership, developed and ran an "innovation contest" marketing program to drive product adoption and crowd-sourced product innovation • Created a final contest structure, along with a “programmatic playbook” with the tools, timelines, processes, considerations, and reports necessary for the client to conduct any subsequent contests with little external assistanceTime to Market Acceleration – Leading Telecommunications Company• Performed current-state gap analysis and recommended changes to existing processes and systems to increase supply chain effectiveness and transparencyDigital Marketing Effectiveness / Search and Social Influence Modeling - Leading Software and Search Company• Developed a structural model to demonstrate marketing message effects on consumers (e.g. Brand, Try, Recommend) which informed a redesigned user engagement strategy • Created a word-of-mouth / social diffusion model to measure the impact of consumer referrals and recommendations
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MbaCarnegie Mellon - Tepper School Of Business Jun 2007 - May 2009Attended the Tepper School of Business for an MBA with an emphasis on Marketing, Strategy, Quantitative Methods, and Organizational Behavior.
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Product Manager - Cisco Choice InternshipCisco Systems May 2008 - Aug 2008San Jose, Ca, Us• Created a Total Potential Market (TPM) and Total Addressable Market (TAM) model to identify and assess revenue potential of a new product across geographies and industry verticals.• Tested accuracy of scoring models by surveying representative samples across verticals and geographies with the highest scores.Notable accomplishments:• Produced dozens of high-quality leads, and hundreds of prospects for the sales teams. -
Head Of Underwriting Decision Engine OperationsGmac/Residential Capital Corporation Apr 2004 - Jun 2007Minneapolis, Minnesota, Us• Managed a cross-functional team of analysts, software engineers, and system architects to manage a automated mortgage underwriting platform handling up to 20k underwrites/day.• Was hired by technical leadership to solve business-critical application stability issues and organizational problems impact system uptime and time to resolution.• Provided forecasting and budgetary analysis for a $20 million cost center, resulting in new cost reduction strategies through better provisioning and usage of assets.• Led team which developed a tool to predict downtime of systems due to system or software faults based on server and application data streams.Notable Results:• 2% reduction in downtime in first year resulting in incremental revenue of $2m.• Improved financial forecast modeling and budgetary analysis process to reduce costs by $250k through the implementation of asset procurement controls.• Developed a problem analysis framework to reduce time-to-resolution of business critical operational issues by 50% through improved issue identification and communication.• Created a communication process to respond to business needs which increased internal partner satisfaction (CSAT) ratings 30%. • Honored with the “Celebrate Leadership Award”, bestowed yearly upon the top 4% of leaders within GMAC. -
Technology Operations DirectorKleinbank, A Division Of Old National Bank Mar 2002 - Apr 2004Chaska, Mn, Us• Re-designed technical infrastructure of an acquired midwest-based mortgage company to support margin return goals of the holding company.• Developed and led multiple infrastructure and services redesign processes from RFP through to implementation in functional areas ranging from accounting systems replacement, secondary marketing integrations with wholesale lenders, disaster recovery / backup, as well as loan origination platforms.Notable Results:• Partnered with acquired company COO to reduced total cost-per-loan by 50% through systems automation, service outsourcing, and streamlining of manual processes. • Cut shipping costs by 60% through the use of technology to push loan assets directly to branch locations from central processors.• Implemented business critical systems and processes in accounting, capital markets, and sales to enable 300% revenue growth in two years.• Honored with 2002 annual Presidential Ace Award, the first time this recognition was awarded outside the sales organization in firm history. -
Software DeveloperGeneral Mills Mar 2000 - Mar 2002Minneapolis, Minnesota, Us• Designed and developed business performance applications using ACNielsen scanner data to identify sales trends, forecast performance, profile CPG categories, and evaluate marketing trade performance.• Presented trends and anomalies to Associate Brand Managers for intervention or further analysis.• Develop executive Topline marketing performance applications to profile brand performance within a category, highlighting loss of share or brand softness relative to the category.• Managed a product development research database which stored panel and focus group feedback as new products were developed.Notable Results:• Led development of new, executive Topline marketing analytics software from AC Nite to AC NItro versions of the ACNielsen applications/data infrastructure in 25% less time than forecast.• Developed the core piece of software which delivered all applications to end users, managed version control to ensure the correct tools were being used, captured and reported fatal errors in tools, and monitored usage to drive overall improvement of applications. -
Software Developer InternshipCargill 1999 - 2000Wayzata, Minnesota, Us• Created application to monitor assets distributed during Sales Force Automation project. The goals was to better track hardware assets and ensure internally developed software applications were updated.• Develop break-fixes for critical software which provided recommendations to field agents on optimal mixes for animal feed across dimensions like; protein, carbs, vitamins, moisture, etc. based on sourced ingredients.
Patrick Brown Skills
Analytics
Strategy
Management
Business Analysis
Cross Functional Team Leadership
Product Management
Business Intelligence
Program Management
Competitive Analysis
Leadership
Big Data Analytics
Management Consulting
Patrick Brown Education Details
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Carnegie Mellon University - Tepper School Of BusinessStrategy -
University Of Wisconsin-Eau Claire
Frequently Asked Questions about Patrick Brown
What company does Patrick Brown work for?
Patrick Brown works for Adobe
What is Patrick Brown's role at the current company?
Patrick Brown's current role is Vice President of Growth Marketing and Insights at Adobe.
What is Patrick Brown's email address?
Patrick Brown's email address is pa****@****tus.com
What is Patrick Brown's direct phone number?
Patrick Brown's direct phone number is +4420790*****
What schools did Patrick Brown attend?
Patrick Brown attended Carnegie Mellon University - Tepper School Of Business, University Of Wisconsin-Eau Claire.
What skills is Patrick Brown known for?
Patrick Brown has skills like Analytics, Strategy, Management, Business Analysis, Cross Functional Team Leadership, Product Management, Business Intelligence, Program Management, Competitive Analysis, Leadership, Big Data Analytics, Management Consulting.
Who are Patrick Brown's colleagues?
Patrick Brown's colleagues are Dave Prukop, Hagit Vansover, Becky Aguilera, Shahenda Mohamed, Ana Maria Marques Cardoso Mello, Simarpreet Singh Bhatia, Tayfun Ozmen.
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