Patrick Brown Email & Phone Number

San Jose, CA, US

Leading all-star teams across performance marketing (media / CRM), applied analysis, data science, and marketing platform engineering for our B2B and B2C businesses.

San Jose, CA, US

Leading an amazing marketing analytics team across marketing ROI, customer, performance marketing optimization, and analytics operations & engineering.

San Jose, CA, US

• Manage teams of 80+ across data science, marketing mix planning and analysis, customer analytics, website testing and optimization, and analytics/data operations.
• Responsible for global, marketing performance evaluation and clear articulation of business impact of weekly marketing activity as well as integrated campaign measurement
• Instrumental in the development and establishment of a Data Driven Operating Model (DDOM) as the marketing measurement lead charged with metric design, go-to-market business process integration, and delivering.
• Established global, marketing customer journey analytics practice area which syndicates capabilities from corporate to regional teams through playbooks on campaign setup, measurement planning, and KPI development
• Redesigned approach to cohort-based campaign analysis to reduce manual and resource intensive processes through standardization and machine learning.
• Established customer analytics team to introduce customer insights to an historically product-centric organization.Notable Results:

San Jose, CA, US

• Managed teams of teams across data science, analytics, marketing execution, and program management supporting both B2B and B2C businesses
• Responsible for leading teams building and applying customer journey analytics including marketing attribution, marketing investment decision making support through media mix modeling, and channel insights through.
• Responsible for the articulation of marketing investment needs across the marketing organization, both B2C and B2B business, and FP&A teams to guide CMO level investment decisions, as well as track Marketing ROI by.
• Oversaw team developing customer-level lifetime value and customer acquisition cost models. Guided the implementation of these models across the organization through the CFO to inform decision making.

San Jose, CA, US

• Responsible for a Marketing Technology team managing implementations of SiteCatalyst, Test and Target, DemDex, ExactTarget, and other key tools of the marketing tech stack
• Performed a gap assessment on marketing metrics that existed across the B2C organization, including data sources and calculations to drive rationalization discussions across BU and Go to market teams.
• Developed a reporting framework which balanced Marketing Efficiency with Financial Efficiency to guide investment discussions
• Established longitudinal and universal control hold-out strategy to measure long term effectiveness of marketing activities.

GB

• Led PwC and client engagement teams focusing on corporate and product strategy development, sales & marketing effectiveness, customer analytics, as well as design and execution of business-value realization efforts.
• Partnered with PwC leadership to develop the Marketing Transformation Practice to deliver digital and agile marketing solutions to clients with a focus on implementable solutions.Notable Results (across.
• Developed a channel strategy and the sales structure to deliver on a strategic growth vision put forth by the CEO.
• Planned and guided a change readiness effort to increase openness and transparency across recently acquired companies in order to shorten the time to develop the “right” sales and channels model across the.
• Developed a product profitability model to guide the development of product and brand growth strategies to achieve $100mm in revenue growth.
• Designed and established a new pricing process, moving pricing decisions from sales/client service representatives back into a central pricing team, supported by tools and templates to manage change process

GB

• Deepened relationships with existing clients through project extensions or engagement expansions through personal relationships, customer understanding, and functional expertise.
• Drove several solo projects directly with clients across industries from Oil & Gas, Technology, Media & Entertainment, Banking, and ManufacturingNotable Results (across engagements)Closed-Loop Customer Engagement.
• Designed and moderated a strategic working session with marketing, product and technology leadership to assess maturity along the path to a full closed loop strategy.
• Prioritized current projects to achieve organizational marketing and sales alignment.
• Generated marketing and sales activity influence factors to tie marketing investment to ROI.
• Partnered with central marketing functions to align a new product with enterprise positioning.Innovation Contest Marketing Program – Leading Consumer Software and Search Company

Attended the Tepper School of Business for an MBA with an emphasis on Marketing, Strategy, Quantitative Methods, and Organizational Behavior.

San Jose, CA, US

• Created a Total Potential Market (TPM) and Total Addressable Market (TAM) model to identify and assess revenue potential of a new product across geographies and industry verticals.
• Tested accuracy of scoring models by surveying representative samples across verticals and geographies with the highest scores.Notable accomplishments:
• Produced dozens of high-quality leads, and hundreds of prospects for the sales teams.

Minneapolis, Minnesota, US

• Managed a cross-functional team of analysts, software engineers, and system architects to manage a automated mortgage underwriting platform handling up to 20k underwrites/day.
• Was hired by technical leadership to solve business-critical application stability issues and organizational problems impact system uptime and time to resolution.
• Provided forecasting and budgetary analysis for a $20 million cost center, resulting in new cost reduction strategies through better provisioning and usage of assets.
• Led team which developed a tool to predict downtime of systems due to system or software faults based on server and application data streams.Notable Results:
• 2% reduction in downtime in first year resulting in incremental revenue of $2m.
• Improved financial forecast modeling and budgetary analysis process to reduce costs by $250k through the implementation of asset procurement controls.

Chaska, MN, US

• Re-designed technical infrastructure of an acquired midwest-based mortgage company to support margin return goals of the holding company.
• Developed and led multiple infrastructure and services redesign processes from RFP through to implementation in functional areas ranging from accounting systems replacement, secondary marketing integrations with.
• Partnered with acquired company COO to reduced total cost-per-loan by 50% through systems automation, service outsourcing, and streamlining of manual processes.
• Cut shipping costs by 60% through the use of technology to push loan assets directly to branch locations from central processors.
• Implemented business critical systems and processes in accounting, capital markets, and sales to enable 300% revenue growth in two years.
• Honored with 2002 annual Presidential Ace Award, the first time this recognition was awarded outside the sales organization in firm history.

Minneapolis, Minnesota, US

• Designed and developed business performance applications using ACNielsen scanner data to identify sales trends, forecast performance, profile CPG categories, and evaluate marketing trade performance.
• Presented trends and anomalies to Associate Brand Managers for intervention or further analysis.
• Develop executive Topline marketing performance applications to profile brand performance within a category, highlighting loss of share or brand softness relative to the category.
• Managed a product development research database which stored panel and focus group feedback as new products were developed.Notable Results:
• Led development of new, executive Topline marketing analytics software from AC Nite to AC NItro versions of the ACNielsen applications/data infrastructure in 25% less time than forecast.
• Developed the core piece of software which delivered all applications to end users, managed version control to ensure the correct tools were being used, captured and reported fatal errors in tools, and monitored usage.

Wayzata, Minnesota, US

• Created application to monitor assets distributed during Sales Force Automation project. The goals was to better track hardware assets and ensure internally developed software applications were updated.
• Develop break-fixes for critical software which provided recommendations to field agents on optimal mixes for animal feed across dimensions like; protein, carbs, vitamins, moisture, etc. based on sourced ingredients.

Mba, Marketing, Statistics, Strategy

Education record