Patrick Brown Email & Phone Number

Los Angeles, CA, US

• Department head, designing annual marketing plan, hiring, budget, go-to-market strategy, and execution.
• Created sales enablement, value proposition, positioning, case studies, pricing, TCO, and ROI calculators.
• Developed portfolio roadmap for strategic growth initiatives, whitespace, and business use cases.
• Built voice of the customer (VoC) market research on healthcare industry issues to create key vertical opportunities, target persona within a buyer journey map, and competitor intelligence.

King Of Prussia, PA, US

• Portfolio management: product integration, cross-selling value prop, P&L, and product launch/sunset.
• Go-to-market strategy and execution, including pricing, ROI, strategic positioning, and distribution.
• Developed and implemented new product introduction process which consists of MVP, stage-gate criteria and analysis, value realization strategy and metrics, and beta customer VoC analysis.

Cincinnati, Ohio, US

• Created department from the ground up designing the annual marketing plan, hiring, and budget.
• Go-to-market strategy, product launch, brand, positioning, whitespace, and vertical runway potential.
• Development of all collateral, ROI calculations, messaging, and copy as well as sales enablement material. (e.g. fact sheets, webinars, playbooks, battle cards, scripts, presentations, training modules, demos)
• Healthcare subject matter expert regarding population health, value-based care, payer & provider industries.

St Paul, MN, US

• Managed the entire portfolio of Population Health Management Software: Grouping and Classification Methodology, Performance Matrix, and Payer solutions which encompasses - Artificial Intelligence, Natural Language.
• Population Health Management Portfolio represents over $300+ Million in annual revenue.
• Responsible for development of product road map, feature requirements, and annual marketing plans which includes promotion, lead gen/marketing qualified leads (MQL) and new product introduction (NPI) of products for.
• Product requirements and collateral creation through data analytics and voice of customer (VoC) research, for both Payer (Health Insurance) and Provider (Hospital Systems) Clients.
• Webmaster for digital assets, including SEO/SEM, UX/UI keyword rank, and page performance 3m.com/his
• Built and lead global training webinars both internal and external for onboarding and client education.

St Paul, MN, US

• Successfully launched 3M Performance Matrix platform with a partnership of Verily Life Sciences (Alphabet formally Google).
• Market campaign strategy based on organic target market research and product core-competencyearly adopter product launch.
• Created detailed market research on industry competitors and sales prospects for the improvement of revenue and product adoption.

St Paul, MN, US

• Lead the development of brand strategies for payer solutions, services, programs, and other key initiatives.
• Establishment of value proposition, customer and brand targeting, segmentation, positioning.
• New product introduction (NPI) and product lifecycle management.

Louisville, KY, US

• Responsible for product roadmap and creation of new strategy from two mergers and acquisitions.
• Led cross-functional team of 28 nurses to build new platforms and unique home health and hospice products.
• Created go-to-market strategy and product lunch plan aimed at target personas utilizing team core-competency and differentiated product offerings.

Murray, UT, US

• Go-to-market strategy to key physicians and staff to improve quality outcomes and reimbursement.
• Managed referrals for all four business lines to improve patient outcomes - (IV Pharmaceutical and Infusion Therapies, Home Medical Equipment, Hospice Services, Home Health Services).
• Maintained after referral relationships to build a strong network of loyal customers.

Salt Lake City, UT, US

• Created fully insured and self-funded (ASO) Health Plans including, PBM, Stop-Loss, Life, Dental, LTD, STD, Wellness, HRIS, EAP, for public and private employer groups from various backgrounds and markets.
• Consulted with key executives and business owners to provide competitive and comprehensive health benefits to their employees. Adapted to individual business styles and levels while providing a customized approach for.
• Managed cross-functional employees to exceed client expectations. Directed - Account Managers, Service Coordinators, Staff Underwriters, Wellness Consultants. Organized and utilized each member’s strengths to complete.

Louisville, Kentucky, US

• Created fully insured employer benefit packages that include Health, Life, Dental, LTD, STD, Wellness, HRIS, and EAP for the small group 2-99 (fully insured) market.

Master Of Business Administration - Mba, Technology Commercialization (Mba-Tc)

Bachelor'S Degree, Economics