• Department head, designing annual marketing plan, hiring, budget, go-to-market strategy, and execution.• Created sales enablement, value proposition, positioning, case studies, pricing, TCO, and ROI calculators.• Developed portfolio roadmap for strategic growth initiatives, whitespace, and business use cases.• Built voice of the customer (VoC) market research on healthcare industry issues to create key vertical opportunities, target persona within a buyer journey map, and competitor intelligence.

• Portfolio management: product integration, cross-selling value prop, P&L, and product launch/sunset.• Go-to-market strategy and execution, including pricing, ROI, strategic positioning, and distribution.• Developed and implemented new product introduction process which consists of MVP, stage-gate criteria and analysis, value realization strategy and metrics, and beta customer VoC analysis.

• Created department from the ground up designing the annual marketing plan, hiring, and budget.• Go-to-market strategy, product launch, brand, positioning, whitespace, and vertical runway potential.• Development of all collateral, ROI calculations, messaging, and copy as well as sales enablement material. (e.g. fact sheets, webinars, playbooks, battle cards, scripts, presentations, training modules, demos)• Healthcare subject matter expert regarding population health, value-based care, payer & provider industries.

• Managed the entire portfolio of Population Health Management Software: Grouping and Classification Methodology, Performance Matrix, and Payer solutions which encompasses - Artificial Intelligence, Natural Language Processing (NLP), Machine Learning, and Revenue Cycle Management (RCM).• Population Health Management Portfolio represents over $300+ Million in annual revenue.• Responsible for development of product road map, feature requirements, and annual marketing plans which includes promotion, lead gen/marketing qualified leads (MQL) and new product introduction (NPI) of products for both national and global markets.• Product requirements and collateral creation through data analytics and voice of customer (VoC) research, for both Payer (Health Insurance) and Provider (Hospital Systems) Clients.• Webmaster for digital assets, including SEO/SEM, UX/UI keyword rank, and page performance 3m.com/his• Built and lead global training webinars both internal and external for onboarding and client education.

• Successfully launched 3M Performance Matrix platform with a partnership of Verily Life Sciences (Alphabet formally Google).• Market campaign strategy based on organic target market research and product core-competencyearly adopter product launch.• Created detailed market research on industry competitors and sales prospects for the improvement of revenue and product adoption.

• Lead the development of brand strategies for payer solutions, services, programs, and other key initiatives.• Establishment of value proposition, customer and brand targeting, segmentation, positioning.• New product introduction (NPI) and product lifecycle management.

• Responsible for product roadmap and creation of new strategy from two mergers and acquisitions.• Led cross-functional team of 28 nurses to build new platforms and unique home health and hospice products.• Created go-to-market strategy and product lunch plan aimed at target personas utilizing team core-competency and differentiated product offerings.

• Go-to-market strategy to key physicians and staff to improve quality outcomes and reimbursement. • Managed referrals for all four business lines to improve patient outcomes - (IV Pharmaceutical and Infusion Therapies, Home Medical Equipment, Hospice Services, Home Health Services).• Maintained after referral relationships to build a strong network of loyal customers.

• Created fully insured and self-funded (ASO) Health Plans including, PBM, Stop-Loss, Life, Dental, LTD, STD, Wellness, HRIS, EAP, for public and private employer groups from various backgrounds and markets. • Consulted with key executives and business owners to provide competitive and comprehensive health benefits to their employees. Adapted to individual business styles and levels while providing a customized approach for "C" level executive and employees. • Managed cross-functional employees to exceed client expectations. Directed - Account Managers, Service Coordinators, Staff Underwriters, Wellness Consultants. Organized and utilized each member’s strengths to complete needed business functions.

• Created fully insured employer benefit packages that include Health, Life, Dental, LTD, STD, Wellness, HRIS, and EAP for the small group 2-99 (fully insured) market.