MIC (Marketing & Insights Consultancy) B.V. assesses customers' needs and helps organisations to act upon these, leading to a unique experience of your brand. Examples:- Advise organisations how to become more customer-centric - Delivering customer insights- Workshops on how to write concepts and value propositions- Mapping out your (potential) market- Capturing and applying (customer) insights across the organisationMIC provides consultancy and interim management in these fields by making the customer the focal point in all business decisions. MIC finds out what the customer wants and translates those actionable insights into concepts, innovation and NPD.marketing-insights.nlmarketing-insights.eu

Consultant (interim), managing the DPC (Public communication) account at the Dutch central government

Consultant (interim), customer experience (strategic) projects regarding sustainability, innovation, new areas, food, social listening and other initiatives

Director Customer Experience (interim), leading the CX team, managing research, analytics and interpretation, doing presentations, leading workshops and determining improvement areas for companies in (a/o) banking, online travel, packaging, telecom, aviation, automotive, printers/copiers

Inter IKEA Group: Project Leader (interim), leading global strategic research projects

Jaarbeurs: Interim consultant MICC (Marketing Intelligence Competence Centre), leading and reorganising MICC in a new organisation, initiating new research trajectories for innovation/NPD and (re)positioning brands and titles

Heineken: Consumer and Market Insights Manager (interim), mainly leading large projects, managing communication research (incl. marketing mix modelling), starting new initiatives for craft and specialty beer, shopper marketing

DSM: Consultancy regarding Marketing & Innovation, building value propositions for new (biofuel) PMCs, leading workshops

KPN: Market Intelligence Consultant (interim), leading strategic repositioning project encompassing both consumer and business market

Marketing Director Benelux, reporting to General Manager Major achievement: managing and reorganising Product Management/Training and Marketing team Tasks and responsibilities:• As part of the Management Team leading the Benelux Marketing department (7 FTEs)• Responsible for all setting up and executing/implementing marketing strategies and plans for all business lines• Co-defining the global marketing strategy in the Global Marketing Board• Initiating local marketing activities o Including reintroducing the Viper brand in the Netherlands• Defining and targeting new target markets through marketing intelligence• Responsible for communication (digital, social, ATL and BTL) to increase (a/o) brand awareness

● Decreased churn by >15 per cent in one year’s time● Initiated and supervised marketing activities to retain consumers of Interactive TV and Digitenne, e.g. introduced retention proposition● Set up a multi brand strategy, with XS4ALL and Telfort in order to clearly position the different brands and segments

● Established the new function and introduced the FMCG way of working, which resulted in launching new products and services based on customer insights

Managed a 26 country Global U&A study, which lead to a new strategy and the introduction of various new products (e.g. toddler nutrition)

Introduced various innovative research methods to gain more insight into consumers and non-users of the brands. Introduced new Camel pack sizes and secured the number 2 position in the markets

Set up the international market research function for Campina; introduction of various new products, based on consumer insights

(Co-)set up the DIY panel and more than doubled the turnover in two years’ time