Patrick Carrano Email and Phone Number
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WHO I AMMy career has been a mix of field account management along with extensive marketing experience in roles related to Brand Management, Channel/Partner Marketing and Product Marketing. I have experience developing and implementing plans that efficiently integrate marketing and sales. My full-time job is with Lawley Insurance where I'm a Client Relationship Manager in the Employee Benefits Division. I help large employers maximize their employee benefits programs by being their go-to person for all employee benefits related matters on both an individual and corporate level. Outside of Lawley Insurance, I have created an E book and E-Guide focused on professional branding and content creation. These tools were developed to help business professionals create content more efficiently and consistently. WHAT I'VE DONE - Marketing - Sales- Account Management- Product Marketing- Social Media VALUE I PROVIDEThe combination of experience above allows me to provide a unique end-to-end perspective to the projects that I work on which gives my employer & clients more value for their money. SPECIALTIES/SKILLS: Marketing Planning, Brand Management, Social Media, Communication Planning, Sales, Account Management, Project Management, Product Marketing, Copy-writing/Key Messaging, Product Launches, Public Speaking and Idea Management Systems.FAVORITE INDUSTRIES Healthcare, Employee Benefits, FinTech, and Professional Development. CONTACT MEAlways open to talking about independent consulting and/or other career opportunities. Reach out to me by connecting with me on LInkedIn or patrick.carrano@yahoo.com.
Lawley
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Client Relationship ManagerLawley Aug 2015 - PresentBuffalo, Ny, Us- Manage account team of 6 and project manage activities of the team to deliver integrated service experience for each client. - Work with various insurance funding arrangements, including community and experience rating, self-funding, and captives. - Facilitate mid-year meetings to provide pre-renewal estimates and financial performance reviews. Deliver executive-level presentations and communications to key decision makers and individual policyholders.- Manage book of business, including 25 to 30 of the agency’s largest accounts, delivering $1M in revenue to the agency per year. - Consult with accounts of 100 to 1,500 employees regarding group employee benefits.- Cultivate positive relationships with clients, consistently retaining 95% of accounts.- Coordinate renewal process with account team, including negotiating premium rates, comparing insurance carriers, evaluating new lines of coverage, and providing financial performance analysis. - Promoted to the highest account management position for exhibiting outstanding performance.
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Contract Sales Consultant - Medicare AdvantageBluecross Blueshield Of Western New York 2014 - 2015Buffalo, New York, Us- Consulted 100s of Medicare-eligible individuals one-on-one regarding health plan options during open enrollment. Conducted analysis of copays, prescription drug needs, and income to generate product recommendations that would best meet client needs.- Increased knowledge of Medicare Advantage product line and various government regulations/healthcare reform to complement my previous commercial product line knowledge.- Developed and executed strategies to meet health plan member’s coverage and financial needs. -
Account ExecutiveGelia 2013 - 2013Buffalo, Ny, Us- Provided account management services to the Caterpillar account which was one of the largest accounts in the agency. - Served as a liaison between web designers and client regarding development of landing pages. - Researched marketing automation trends and tools for executive management. - Gained exposure to the agency side of marketing to complement client side and entrepreneurial experience. -
Marketing Consultant/Sole ProprietorTriple Insight 2012 - 2013Buffalo, Us- Started consulting business to assist professional service firms with sales and marketing initiatives. - Delivered projects for clients that included brand positioning, online presentations, social media advisement and marketing planning. - Created content for company web site, blog, collateral materials, online presentation and LinkedIn Company page.- Served as the hub between clients and other marketing vendors such as web designers, graphic designers and market research firms. -
Innovation Leader/Ideation ChampionBluecross Blueshield Of Western New York 2009 - 2011Buffalo, New York, Us- Developed, implemented and branded the company’s first ever online idea management system (“IdeaHub”). This is a social media website which allows employees to submit, collaborate and evaluate ideas related to products, strategic partnerships and alternative revenue sources. - Spearheaded the evaluation of all ideas for products and services. - Developed decision making scoring system which allows different types of ideas to be compared objectively against each other in relation to impact on corporate goals.- Responsible for overseeing all front end innovation responsibilities including new product/concept scope, internal impact assessment, stakeholder experience impact and preliminary business case. - Through the new ideation process, co-led the development and implementation of the company’s first incentive based health plan which resulted in a 94% participation rate among employees.
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Director, Product Management & ResearchBluecross Blueshield Of Western New York 2009 - 2009Buffalo, New York, Us- Oversaw product recommendations and pricing. - Organized the company’s first ever Product Summit bringing together staff from Marketing, Actuarial and Sales which resulted in a more integrated decision making approach. - Initiated a portfolio approach to product development rather than the traditional individual product perspective.
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Director, Brand ManagementBluecross Blueshield Of Western New York 2007 - 2009Buffalo, New York, Us- Primary liaison with advertising agency, handling all day-to-day issues, program execution and budget management (approximately $3,500,000). - Coordinated all aspects of contract negotiation and brand integration for marketing partnerships with organizations such as AAA, Buffalo Bills and Buffalo Sabres.- Oversaw all direct marketing, brand image and product promotion campaigns. - Utilized a variety of media including online, television, direct mail, radio, outdoor and print. - Launched first ever marketing initiative for Medicare Advantage products aimed at employers resulting in increased sales for this segment.
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Manager, Marketing CommunicationsBluecross Blueshield Of Western New York 2005 - 2007Buffalo, New York, Us- Planned and executed marketing communications projects for multiple divisions across New York State.- Led a joint Communications/Product Development/Sales team to develop integrated programs to leverage marketing impact. - Introduced Sales staff to online presentations via Brainshark web application for the first time. - Continued to manage all responsibilities previously held as a Specialist (see below).
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Marketing Communications SpecialistBlueshield Of Northeastern New York 2001 - 2004Latham, New York, Us- Public relations point person handling media relations and community sponsorships for Albany and Syracuse divisions. - Oversaw sponsorship selection, program activation and budget management.- Served as company spokesperson at sponsored events and in the media. - Led all communications targeted to employers and brokers including newsletters, collateral, presentations and correspondence. -
Account ManagerBlueshield Of Northeastern New York 1998 - 2001Latham, New York, Us- Managed 300 accounts by servicing human resource administrators and brokers. - Conducted one-on-one presentations and group presentations regarding employee benefits. - Demonstrated ability to handle both direct sales and indirect sales situations (via brokers).
Patrick Carrano Skills
Patrick Carrano Education Details
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Stonehill CollegeHealthcare Administration -
West Virginia UniversityIntegrated Marketing Communications
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S.I. Newhouse School Of Public Communications At Syracuse UniversityAdvanced Social Media Strategy
Frequently Asked Questions about Patrick Carrano
What company does Patrick Carrano work for?
Patrick Carrano works for Lawley
What is Patrick Carrano's role at the current company?
Patrick Carrano's current role is Client Success at Lawley Insurance || Healthcare & Employee Benefits || Content Creation Enthusiast.
What is Patrick Carrano's email address?
Patrick Carrano's email address is pa****@****hoo.com
What schools did Patrick Carrano attend?
Patrick Carrano attended Stonehill College, West Virginia University, S.i. Newhouse School Of Public Communications At Syracuse University.
What skills is Patrick Carrano known for?
Patrick Carrano has skills like Marketing, Integrated Marketing, Direct Marketing, Leadership, Advertising, Management, Online Marketing, Marketing Strategy, Sales, Business Development, Insurance, Market Research.
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