Patrick Carrano Email & Phone Number

Buffalo, Ny, Us

- Manage account team of 6 and project manage activities of the team to deliver integrated service experience for each client. - Work with various insurance funding arrangements, including community and experience rating, self-funding, and captives. - Facilitate mid-year meetings to provide pre-renewal estimates and financial performance reviews. Deliver executive-level presentations and communications to key decision makers and individual policyholders.- Manage book of business, including 25 to 30 of the agency’s largest accounts, delivering $1M in revenue to the agency per year. - Consult with accounts of 100 to 1,500 employees regarding group employee benefits.- Cultivate positive relationships with clients, consistently retaining 95% of accounts.- Coordinate renewal process with account team, including negotiating premium rates, comparing insurance carriers, evaluating new lines of coverage, and providing financial performance analysis. - Promoted to the highest account management position for exhibiting outstanding performance.

Buffalo, New York, Us

- Consulted 100s of Medicare-eligible individuals one-on-one regarding health plan options during open enrollment. Conducted analysis of copays, prescription drug needs, and income to generate product recommendations that would best meet client needs.- Increased knowledge of Medicare Advantage product line and various government regulations/healthcare reform to complement my previous commercial product line knowledge.- Developed and executed strategies to meet health plan member’s coverage and financial needs.

Buffalo, Ny, Us

- Provided account management services to the Caterpillar account which was one of the largest accounts in the agency. - Served as a liaison between web designers and client regarding development of landing pages. - Researched marketing automation trends and tools for executive management. - Gained exposure to the agency side of marketing to complement client side and entrepreneurial experience.

Buffalo, Us

- Started consulting business to assist professional service firms with sales and marketing initiatives. - Delivered projects for clients that included brand positioning, online presentations, social media advisement and marketing planning. - Created content for company web site, blog, collateral materials, online presentation and LinkedIn Company page.- Served as the hub between clients and other marketing vendors such as web designers, graphic designers and market research firms.

Buffalo, New York, Us

- Developed, implemented and branded the company’s first ever online idea management system (“IdeaHub”). This is a social media website which allows employees to submit, collaborate and evaluate ideas related to products, strategic partnerships and alternative revenue sources. - Spearheaded the evaluation of all ideas for products and services. - Developed decision making scoring system which allows different types of ideas to be compared objectively against each other in relation to impact on corporate goals.- Responsible for overseeing all front end innovation responsibilities including new product/concept scope, internal impact assessment, stakeholder experience impact and preliminary business case. - Through the new ideation process, co-led the development and implementation of the company’s first incentive based health plan which resulted in a 94% participation rate among employees.

Buffalo, New York, Us

- Oversaw product recommendations and pricing. - Organized the company’s first ever Product Summit bringing together staff from Marketing, Actuarial and Sales which resulted in a more integrated decision making approach. - Initiated a portfolio approach to product development rather than the traditional individual product perspective.

Buffalo, New York, Us

- Primary liaison with advertising agency, handling all day-to-day issues, program execution and budget management (approximately $3,500,000). - Coordinated all aspects of contract negotiation and brand integration for marketing partnerships with organizations such as AAA, Buffalo Bills and Buffalo Sabres.- Oversaw all direct marketing, brand image and product promotion campaigns. - Utilized a variety of media including online, television, direct mail, radio, outdoor and print. - Launched first ever marketing initiative for Medicare Advantage products aimed at employers resulting in increased sales for this segment.

Buffalo, New York, Us

- Planned and executed marketing communications projects for multiple divisions across New York State.- Led a joint Communications/Product Development/Sales team to develop integrated programs to leverage marketing impact. - Introduced Sales staff to online presentations via Brainshark web application for the first time. - Continued to manage all responsibilities previously held as a Specialist (see below).

Latham, New York, Us

- Public relations point person handling media relations and community sponsorships for Albany and Syracuse divisions. - Oversaw sponsorship selection, program activation and budget management.- Served as company spokesperson at sponsored events and in the media. - Led all communications targeted to employers and brokers including newsletters, collateral, presentations and correspondence.

Latham, New York, Us

- Managed 300 accounts by servicing human resource administrators and brokers. - Conducted one-on-one presentations and group presentations regarding employee benefits. - Demonstrated ability to handle both direct sales and indirect sales situations (via brokers).

Ba, Healthcare Administration

Ms, Integrated Marketing Communications

Certificate, Advanced Social Media Strategy