Patrick Castro

Patrick Castro Email and Phone Number

Sr. Manager, Data Innovation and Insights @ Effectv
Washington, DC, US
Patrick Castro's Location
Washington DC-Baltimore Area, United States, United States
Patrick Castro's Contact Details
About Patrick Castro

With over 15 years of experience in advertising research, I am a Sr. Manager, Data Innovation & Insights at Effectv, the advertising sales division of Comcast Cable. I deliver custom research for strategic local and national accounts across TV and digital video platforms, using advanced data and analytics tools and techniques to measure and optimize campaign performance and attribution.I lead and coach a team of research analysts in the Mid-Atlantic region, where I also serve as the digital, sports, and automotive research lead. I am passionate about leveraging data and insights to help clients reach their most desirable audiences, everywhere they are. I hold certifications from IAB and Google, as well as a Master of Business Administration and a Master of Science in Television Management from Boston University. I am a creative storyteller who can translate complex data into compelling narratives and actionable recommendations.

Patrick Castro's Current Company Details
Effectv

Effectv

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Sr. Manager, Data Innovation and Insights
Washington, DC, US
Website:
linkedin.com/company/comcast-advertising
Employees:
992
Patrick Castro Work Experience Details
  • Effectv
    Sr. Manager, Data Innovation And Insights
    Effectv
    Washington, Dc, Us
    View
  • Effectv
    Sr. Manager, Data Innovation & Insights
    Effectv Mar 2019 - Present
    New York, Ny, Us
    - Deliver custom Research for Strategic Local & National Accounts (TV + Digital Video)- Digital Research Lead, Mid-Atlantic Region - Sports Research Lead, Mid-Atlantic Region- Automotive Research Lead, Washington, DC DMA
    View
  • Comcast Spotlight
    Research Manager
    Comcast Spotlight Oct 2015 - Mar 2019
    Provide qualitative and quantitative research "stories" to strategically targeted business for growing market share.
  • Comcast Spotlight
    Account Executive
    Comcast Spotlight Dec 2011 - Mar 2019
    Drive sales revenue through customized marketing solutions, using traditional and interactive media.
  • Namic Mid-Atlantic Chapter
    Treasurer Board Of Directors
    Namic Mid-Atlantic Chapter 2010 - 2013
    New York, Ny, Us
    Responsible for budget management, financial analysis and fiscal reporting for the NAMIC Mid-Atlantic Chapter
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  • Cox Media
    Manager, Marketing & Research
    Cox Media May 2009 - Dec 2011
    Atlanta, Ga, Us
    I currently direct the Marketing & Research team for all Quantitative and Qualitative Research needs in Washington, DC Market. My group supports a team of Media Consultants and Business Development Consultants in the development and implementation of customized online, on-air and mobile advertising strategies to drive awareness, engagement and purchase.
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  • Bodysmith Training Gym
    Partner / Investor
    Bodysmith Training Gym Jan 2008 - 2011
    Us
    Co-Owner of one of DC's Premier Personal Training Gym and Spa. We offer one-on-one Personal Training, Small Group Personal Training and Washington's Most Innovative and Challenging Group Fitness Classes. After your workout, indulge yourself with one of our many skin treatments, deep tissue or swedish massage, or a quick manicure/pedicure at The Spa at BodySmith.
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  • Wjla-Tv, Newschannel 8 And The Politico
    Research Director
    Wjla-Tv, Newschannel 8 And The Politico May 2005 - Nov 2008
    Arlington, Va, Us
    View
  • Wlvi-Tv Tribune Broadcasting
    Research Manager
    Wlvi-Tv Tribune Broadcasting 2003 - 2005
    Chicago, Illinois, Us
    View
  • Wcvb
    Research Analyst
    Wcvb 2003 - 2004
  • Kastle Systems
    Account Manager
    Kastle Systems 1998 - 2000
  • Bet Networks
    Hr Information Systems Analyst
    Bet Networks 1996 - 1998
    New York, Us
    View

Patrick Castro Skills

Online Advertising Integrated Marketing Advertising Market Research Social Media Social Media Marketing Digital Media Marketing Strategy Competitive Analysis Digital Marketing New Business Development Media Planning Television Marketing Research Advertising Sales Strategic Planning Online Marketing Broadcast Marketing Communications Budgets Social Networking Sales Management Analytics Analysis Mobile Marketing Team Building Research Business Strategy Powerpoint Public Speaking Coaching B2b Market Planning Brand Development Microsoft Office Microsoft Word Qualitative Research Sem Market Analysis Segmentation Seo Marketing Management Negotiation Data Analysis Budgeting Mobile Budget Management Excel Word

Patrick Castro Education Details

  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Marketing & Entrepreneurship
  • Boston University College Of Communication
    Boston University College Of Communication
    Television Management
  • Howard University
    Howard University
    Tv And Film
  • Pearland High School
    Pearland High School

Frequently Asked Questions about Patrick Castro

What company does Patrick Castro work for?

Patrick Castro works for Effectv

What is Patrick Castro's role at the current company?

Patrick Castro's current role is Sr. Manager, Data Innovation and Insights.

What is Patrick Castro's email address?

Patrick Castro's email address is pa****@****sch.org

What is Patrick Castro's direct phone number?

Patrick Castro's direct phone number is +161764*****

What schools did Patrick Castro attend?

Patrick Castro attended Questrom School Of Business, Boston University, Boston University College Of Communication, Howard University, Pearland High School.

What are some of Patrick Castro's interests?

Patrick Castro has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.

What skills is Patrick Castro known for?

Patrick Castro has skills like Online Advertising, Integrated Marketing, Advertising, Market Research, Social Media, Social Media Marketing, Digital Media, Marketing Strategy, Competitive Analysis, Digital Marketing, New Business Development, Media Planning.

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