Overseeing the development, migration and maintenance of core analytics definition methodologies, which are used to calculate the baseline characteristics powering the $3 Billion Nielsen Connect business. 2020 Nielsen Dsci Talent Program

Volunteer Data Science Consultant working on optimization of SEIR prediction models used by government organizations around the nation.

Building machine learning models predicting families at risk of first time homelessness as well as high utilizers of social services so that LA County can optimize distribution of homelessness prevention services. Crafting an interactive dashboard displaying predictive model results including visualizing the likelihood of college freshman to drop out before graduation.

Managed the growth and activation of Nielsen datasets for use in programmatic environments, including: Television Viewership (which ported the Nielsen TV Ratings data that powers the $66 Billion television advertisement industry) and Credit Card Spend.Grew product revenue 200% YOY to $40MM in 2014 and continued growth 150% YOY through 2015;expanded segment offerings by 10x and brokered partnerships with 30 new platforms.Lead the activation of Nielsen datasets on mobile advertising platforms; at launch, Mobile Precision Marketing was the first end-to- end mobile ad targeting solution utilizing television viewership data.

Member of the Emerging Leaders Program's 2012 Class, with a focus on media research. The Emerging Leaders Program is an 18-month management rotational program, which provides knowledge and experience through exposure to a diversity of projects over four business units. Associate Product Manager. Online Product Leadership July 2012 – December 2012Created presentations for and administered product transparency session with two of Nielsen’s five largest television clients. Constructed product framework for solutions based product restructuring; produced accompanying documentation which was distributed to major clients. Client Services Associate. Univision January 2013 – June 2013Facilitated market research and product renewal negotiations. Produced thought leadership pieces for the Advertising Research Foundation (rated Top 5 submission for ReThink 2013) and the Association of Hispanic Advertisers and Agencies, providing insights into the growing affluence of the segmented Latino communities. Media Analytics Associate. Industry Insights July 2013 – September 2013Developed framework for insights based consulting for niche television networks. Performed impact study on television homes definition change, affecting the billion-dollar television advertising currency. Associate Product Manager. Telecom October 2013 – December 2013Constructed the first market level telecom and wireline competitive insights product using existing Nielsen data assets. Formed the international analytics expansion pitch for one of China's largest telecom providers.

Managed multi-billion dollar infrastructure technology projects including the JP Morgan Chase company wide data center refresh and the Thomson Reuters global operating system migration. Also created a resource forecasting and allocation tool within CST. Spearheaded the company website redesign and social media expansion initiative.

Worked with Political Science professor Yotam Margalit. Performed data research, analysis and modeling for numerous projects ranging from regression modeling of cross-partisan animosity by country to studying the effects of corporate financing on election rates. Credited in “Costly Jobs: Trade-related Layoffs, Government Compensation, and Voting in U.S. Elections”, American Political Science Review. Oversaw and trained five research assistants for state election data analysis.

Researched under Dr. Luoping Zhang at the UC Berkeley School of Public Health. Optimized and managed databases housing data for Childhood Leukemia research. Worked with Cancer Mortality Rate statistics of China’s provinces for a public-access web-based map. Credited in Dr. Zhang’s “Systems Biology of Human Benzene Exposure” paper for role in research and implementation of Dr. Zhang’s Systems Biology theory.