Head Of Corporate Marketing
*Developed and implemented strategic marketing and communication plans to promote awareness, boost interest and generate leads in TDK’s enterprise and consumer products*Directly partnered with internal cross functional groups and external vendors to implement and deliver Corporate Marketing and Communication strategies and plans*Directly responsible for all press releases, public relations, and media relations and e-communications*Prepared and reviewed internal and external communication products, including executive media opportunities, and articles or related communications materials to ensure consistent and strategic messaging*Developed and oversaw the ground up rebranding of all products and services at the company, and ensured harmonization of product design and corporate branding*Organized and executed both in-person and online industry trade shows, and conferences*Owned marketing budgets including all activities impacting online and offline MarCom operations
