Responsible for:- The complete P/L- Development and realization of the complete commercial strategy- Co-designing and executing the entire marketing and communication plan- Co-developing and rolling out a brand new concept- Repositioning and further development of the brand Leen Bakker- The entire real estate footprint, relocations and contract negociationsMain achievements:- The organisation and realisation of a completly new sales organisation , the turnaround from a cash and carry structure to a sales driven organisation.- The development and optimalisation of the key productgroups : seats and window decoration.- The “belgification” of the collections.- Keeping sales up to standard despite the loss of more than 50% visitors 2011.- Relocation and optimalisation of more than 30% of the shops including better rental prices .

responsible for :- the development and realisation of the commercial strategy and the full business plan- the general management and profibility- the development ,launch and realisation of new projects- the contact with the most important clients and suppliersMain achievements:- Sale of exhibitions not fitting in the portfolio anymore- Repositioning of different exhibitions- Achieving aimed goals on Return on Investment- Developing 4 new exhibitions

responsible for :- the development and realisation of the full commercial strategy - the management and profitability of the commercial department - the contact with the most important clients end suppliers- the development ,launch and realisation of new projects - the development and stearing of new strategies concerning the rent of the venue- the people management and coaching of all the fair managers and their sales team- the marketing management: development , planning and execution of the marketing plansMain achievements:Strong and continuously improvement of the result of the company (+60% profit after taxes) trough a renewed strategy, a complete reorganisation of the commercial department , focus on the commercial activities , the development of new fairs and take-overs; all this according to the drawn up business plan The changes were realised within an improved work atmosphere with more satisfied and more motivated employees

responsible for :- the entire commercial and marketing management of the shops- the collection and the purchase ( co-responsible)- the steering and coaching - together with 8 districtmanagers - of the stores and their sales teams- the merchandising and the shop look- the search and development of new sales pointsMain achievements:- the coaching and motivating of all sales teams during and after the take-over by Carpet Right- the implementation, budgetting and organisation of all new procedures- the adjustment and translation of the marketing strategies into a Benelux model- the development of new commercial strategies

Responsible for:- the complete integration of 3 German chains into the CarpetLand Group in therms of commercial processes,collections,and marketing philosophy- co-responsible, and after the departure of the German Sales &operations Manager , full responsible for the commercial management- the coaching of 16 District Managers - the preparation of the sales organisation to the "insolvency filling" in March 2002- the restructuring on operational level after the " chapter 11" -measuresMain achievements:- the unification and restructuring of the 3 German sister societies- the unification of the marketing to the entire commercial policy- the coaching and motivation of 1.700 employees- the elaboration and implementation of new commercial ideas reaffirming turnover- the stabilisation of the turnover after the " chapter 11" period

Responsible for:- the general commercial strategy Belux-shops- the elaboration and implementation of a total new store concept-the implementation of new iedeas the optimisation of the profitability of the entire store chainMain achievements:- introducion of a total new store concept including a new gamma of interior decoration products , the education of the staff , the reorganisation of the sales department and the organisation of the mercahndising activities

The start-up of Switserland up till 10 shops

Responsible for the European Distribution Center