Patrick Conboy Email & Phone Number

Dallas, TX, US

Frisco, Texas, US

Leading marketing efforts for Texas-based standalone emergency centers, ER of Texas. Repositioning the brand and unifying the narrative to be executed enterprise wide. Engineering new approach in community outreach marketing efforts anchored by newly implemented marketing funnel and KPI scorecard. Enhancing website UX and new digital marketing campaign in.

US

• Online B2C retailer with <10 employees targeting a segment of affluent aging adults with unique products and aids-to-daily living that help one “age well”, with style and panache. See.
• Analysis of senior market defined highest potential cohort and understand need-states, creating a branded destination targeting a more educated, self-actualized “elite elder” and caregiver. National presence, counting.
• Designed custom luxury e-commerce site with unique/premium goods, personal concierge, call center, white glove delivery options and helpful online content for clientele.
• Curated globally-sourced merchandise of upscale health and wellness aids to help senior adults age-in-placeo Identified, sourced and managed 1500+sku’s of warehoused and direct-ship fulfillmento Marketed through.

Irving, Texas, US

• A small business B2B funding fintech with 15+ employees specializing in short-term working capital advances with $35M portfolio in annual advance receivables. Currently undergoing sale of company operations.Re-oriented.
• Created a focused brand narrative repositioning the enterprise as the best funding alternative to traditional “slow banking”. Leveraged existing brand assets and re-prioritized to best deliver the identified customer.
• Improved UX for website for greater efficiency, communicating the positioning and integration with AI underwriting tools; optimized the decisioning time from input to funding approval. This, with increased CTA’s and an.
• Created sub-brand product Medi+Funding- targeting medical professionals- expanding reach to a high opportunity category outside of our core hospitality industry clientele closed by pandemic conditions. Resulted in $5M.
• Drove overall top-of-funnel brand awareness and interest with a fully integrated media outreach including e-blasts, webinars, digital ads, social, video, localized radio, collateral, whitepapers, branded media.

Plano, Texas, US

• A Fortune 100 mass merchandise retailer with over 250K employees serving a broad middle market consumer with access to fashionable apparel, accessories, home goods and services. $17.8B in sales.Recruited to reposition.
• Centralized marketing operations for 1200 stores; creating efficiencies, alignment with merchandise calendar and impact messaging.o Re-organized department of 250+; 7 direct reports.o Negotiated 35% savings across.
• Vetted, hired and directed agency partnerships: one general market, two multi-cultural and one public relations group.
• Authored JCP brand promise for company adoption, aligning divisions under one umbrella, one narrative, one mandate. Customer analysis drove development of defined consumer target personas and guided all marketing.
• Implemented JCP Scorecard, KPI report monitoring customer awareness, satisfaction, delivery for brand and competition. Aided in performance evaluation- identifying opportunities for stores/merchandising/messaging.
• Delivered 3 straight years (2001-’03) of comp sales growth, +.9% in 2003; gross margin up +540bp over same period and operating profit +43%/4.4% of sales.o Increased store traffic +7%, increased market basket and.