FranFocus offers proven marketing systems to the franchise industry with several strategies that consistently engage prospects for single-unit, multi-unit, area development and multi-brand opportunities. FranFocus is the next generation of franchise development marketing, based upon a 20+ year history in the franchise industry and the many satisfied clients we've helped grow with our company formerly known as Web Search and Rescue. We respectfully look forward to serving franchisors, franchisees and other suppliers affiliated with our industry for decades to come.

Web Search and Rescue is a certified Google Engage Agency that delivers website marketing, video marketing strategy, Pay-Per-Click (PPC) campaign management and organic search engine optimization (SEO) and analytics services for retail and franchise companies seeking to increase web traffic, conversions and sales.

FranchisEsource Brands is a multi-brand franchise company home to six franchise concepts, with over 400 franchisees in North America and partnered with nearly 300 franchisors. My role empowered me to develop repeatable and scalable business systems and new technologies for franchisees. I was responsible for international branding and marketing for all FSBI concepts, launching our Social Media team, generating thousands of leads for our Esource coaches each month and furthering the success of the of our virtual coaching platforms like http://FranchiseMatch.com .

International Franchise Associates, Inc. was founded in 2007 to develop franchise opportunities internationally. The goal was to create or acquire franchise concepts that are profitable for our franchisees and exciting for the consumers.As the CTO for this start-Up, I was responsible for developing and managing all public and private websites, in-store technologies (QSR POS), phone systems, email & web marketing strategies, support staff management, search engine marketing & optimization, hardware support and software development.

Netsolace provides technology solutions for the QSR industries: Everything from consumer websites, to enterprise portals, to POS systems. Their primary client is Edible Arrangements, a franchise with 800+ locations.• Established the strategy to introduce Netsolace to the franchise and retail industries.• Responsible for B2C websites that generate $30M+ annually in online sales.• Established job descriptions, hiring guidelines and skill tests and installed consistent employee review methods for all staff.• Proven record of success managing off-shore, international programming staff of 20.• Managed six figure budget for pay-per-click (PPC) campaign and increased organic search engine optimization (SEO) traffic 4X.• Worked with both French & Spanish translators to create a POS system that output appropriate consumer invoice materials.• Increased experience and expertise with Windows XP Pro, Windows Server 2003 and MS SQL server as well.

• Fully accountable for design, development and maintenance of over 20 public and private websites and a CRM system enhanced by a data warehouse of more than 1,000,000 retail customer records. • Experienced IT project management including developing requirements, case scenarios, wire-frame and end-user feedback.• Responsible for 24/7 network administration and security, as well as phone systems for six different offices in five different cities.• Proven personal track record and reputation of working direct with outsourced IT solutions for hardware, software and networking solutions (including creating RFPs, vendor bidding, budgeting and deliverables). • Designed and deployed retail Business Intelligence solutions that integrates POS, CRM and Supply Chain systems, using open source solutions such as Unix, Linux, MySQL and Java.