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Strategic and analytical Marketing Manager, with a track record of driving web and product growth at industry leading global companies large and small. Brings an insights-backed, user-first approach to identifying targeted opportunities that deliver sustained and measurable business impact
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Inbound Growth Marketing DirectorCloudflare Jul 2023 - PresentSan Francisco, California, Us
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Web Strategist, Instagram SmbFacebook Aug 2021 - Jan 2023Drove small business web strategy for Instagram for Business (business.instagram.com). Working to identify opportunities and create targeted experiences that support SMB needs and deliver value at each stage in the business customer journey. -
Senior Web Marketing ManagerZuora Apr 2020 - Aug 2021Redwood City, California, UsI led a global web program responsible for driving reach, engagement, and pipeline among select target accounts and verticals on zuora.com. I worked with cross-functional leaders to help create a platform that would enable Zuora to engage and nurture specific audience segments on their journey to subscription revenue success. -
Growth Product Marketing Manager, Google CloudGoogle Dec 2019 - Apr 2020Mountain View, Ca, UsCRO and Growth Optimization of cloud.google.com and gsuite.google.com. Working to identify, define, prioritize, and launch experiments that influence the volume and quality of leads at specific stages in sales and zero-touch funnels. -
Web Product Marketing Manager, Google For EducationGoogle Sep 2017 - Dec 2019Mountain View, Ca, UsI led the management, optimization, and growth of the Google for Education website (edu.google.com). Supporting 100s of millions of educators and students from K12 and Higher Ed institutions globally each year.I worked with cross-functional partners to optimize the overall site experience across 25 locales so that users of all abilities could discover, access, and engage with learning tools and content from Google for Education and our partners.
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Senior Web Marketing Manager, Lts GrowthLinkedin Jun 2015 - Sep 2017Sunnyvale, Ca, UsI drove the global web strategy and roadmap for LinkedIn’s highest revenue driving business. Responsible for establishing shared strategic vision with leadership, optimizing user experience for lead and sales performance, and scaling process and initiatives for global impact. (business.linkedin.com/talent-solutions) -
Web DirectorSitecore May 2013 - Jun 2015San Francisco, California, UsI led a team responsible for maintaining, developing, and optimizing the Sitecore web experience (sitecore.net). Creating a comprehensive web strategy, product roadmap, and targeted content experience that exemplified Sitecore Experience (CMS & Personalization) Platform capabilities. -
Director, Web User Experience And OptimizationEloqua Apr 2012 - May 2013San Francisco, California, UsI managed all aspects of the Eloqua website (eloqua.com), leading agency partners on a full UX and MarTech platform redesign that helped support the activation of the ‘Modern Marketing’ brand message. I also lead the website during the Eloqua IPO and later acquisition by Oracle. -
Senior Web ProducerSophos Feb 2010 - Apr 2012Abingdon, Oxfordshire, GbI acted as business owner for a website and platform redesign (sophos.com) and several marketing campaigns. I led a small team who managed program development, SEO and web analytics. Helping increase program efficiency and develop new channel attribution and pipeline reporting. -
Senior Internet Marketing Specialist, SolidworksDassault Systèmes May 2006 - Mar 2010Vélizy-Villacoublay, FrI joined a brand new web team helping to lead a broad set of programs across web (solidworks.com) and social. I helped lead a website redesign and acted as business owner for related cms implementation. I also owned SEO, analytics, and ab testing programs. -
Assistant To Manager, Database/CirculationGrand Circle Corporation Jan 2003 - Apr 2006Boston, Ma, UsAssisted the development of targeted print catalog promotions based on sales performance and production schedules.
Patrick Cook Skills
Patrick Cook Education Details
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Northeastern UniversityMarketing & Management Information Systems
Frequently Asked Questions about Patrick Cook
What company does Patrick Cook work for?
Patrick Cook works for Cloudflare
What is Patrick Cook's role at the current company?
Patrick Cook's current role is Sr Web Product Manager / Growth Marketer / CRO.
What is Patrick Cook's email address?
Patrick Cook's email address is pc****@****din.com
What is Patrick Cook's direct phone number?
Patrick Cook's direct phone number is +140158*****
What schools did Patrick Cook attend?
Patrick Cook attended Northeastern University.
What skills is Patrick Cook known for?
Patrick Cook has skills like Web Analytics, Seo, User Experience, Digital Marketing, Lead Generation, Google Analytics, Ppc, Online Marketing, Social Media, Web Content Management, Digital Strategy, Analytics.
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