Casey Petersen Email & Phone Number

Morrisville, Nc, Us

Morrisville, Nc, Us

San Francisco, California, Us

Raleigh, North Carolina, Us

Raleigh, North Carolina, Us

Built brand reporting for companies using Photofy to create branded contentCreated highly targeted campaigns to increase sign-ups by independent sales reps of client companies, doubling subscribers.

I work with my clients to create profitable Digital Strategies, through data-driven content-marketing that have shown results from brands ranging from Murphy Oil to Walgreens. - Social Analytics - Content Marketing - Paid Media Strategy - Proven Content-based SEO - CRM - Email MarketingMy clients have seen drastic reductions in the cost of Social and Digital advertising, reducing CPA's by as much as 75%. I specialize in solving insight and reporting problems for medium and large brands.

Raleigh, Nc And Pompano Beach, Fl, Us

Analytics - Established tracking to measure ROI and revenue tied to online content and engagement. - Created "Path Score" - measuring the Consumer Path to Purchase for a brand, and scoring the effectiveness of a brand at engaging and influencing consumers along the path to purchase. - Created all reporting and metrics delivered to clients - For one food brand client, based on testing data, I identified a new demographic market previously ignored, increasing CPA's from ads compared to traditional targets.Paid Media - Managed all paid media and online advertising, driving costs down an average of 75% per result. - For one B2B client, increased site traffic by 600% while increasing online lead generationStrategy - Utilizing a data-driven approach, worked closely with content producers to create more targeted and effective content that drove increased engagement and drove one client brand to 1st place on Google Search - Was an integral team member in client services, consulting with clients regularly on the effectiveness of paid media, SEO, content, and measurement strategies.

Manage analytics and reporting for GoodXChange campaigns. Manage paid media and ads for goodx campaignsCreated the GoodX proprietary Brand Warmth Score, measuring how cause marketing impacts brand perception.

Raleigh, North Carolina, Us

I work with our clients to use proven metric-driven strategies to improve profitability and overall strength of their digital marketing programs.I oversee the development of comprehensive programs integrating a content-based approach to SEO, email marketing, CRM, Paid Media, and social engagement that deliver real-world results that improve sales, and strengthen brands' social presences.

Rogers, Ar, Us

Managed teams dedicated to Paid Media, Social Media management for client accounts, Owned Content Platforms, Content Strategy, New Product Testing, and Social Events. Paid Media team achieved such efficient results through targeting content and audience synergy, Facebook asked us to be a launch partner with Facebook Audience Network and used our results as a case study. Managed $5mm+ Digital Ad budget for clientsTook owned content platform marked for closure and increased traffic 30X and built it into independently profitable business department.Worked with Grocery Retailer to create social content alternative to traditional paper circulars. In 6 months, eliminated paper circulars entirely, while increasing profitability 60%.Collective Bias® is the only shopper social media company reimagining shopper marketing through organic social content. We use real life, creatively-focused shopping stories to generate impressions, engagements and increased sales for brands across multiple verticals at a specific retailer. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the Inc. 5000.

Rogers, Ar, Us

Built analytics and strategy department in early stages of company. Created all client reports and consulted with every major client on campaign strategy.Worked with clients pre-sale, during campaigns, and in wrap-up to establish meaningful measurements for their business and specific tactics and strategies to impact the KPI’s most important to them, then worked with their internal teams to understand how to consume Social data and measure ROI on the campaign.Led team of Analysts and Strategists who became both data and tactical experts on campaigns, used as a center of excellence by Sales and Client Services teams to ensure we delivered on all promises.Implemented Influencer Network-wide tracking system, installed on over 1,500 individual blogs to track all campaign traffic and interactions across all blogs that worked with Collective Bias.Collective Bias® is a publisher of high-quality, user-generated content that creates conversational relevance for brands at scale. Our content has the power to influence and drive sales.

El Dorado, Arkansas, Us

Manage Digital Marketing and CommunicationOversaw development of iPhone and Android apps, with current downloads exceeding 150,000Grew web traffic by 5 X in one yearGrew Facebook likes from 2,000 to 100,000 in one yearManaged first mass retail adoption of a fully integrated LBS campaign with Whrrl - providing customers with prizes and coupons for checking in.Featured stories in Wall St Journal (May 29, 2011), Entrepreneur Magazine (cover story-March 2011), Mashable.com, GigaOm.com (Online NY Times blog)Speaker in Future 15 Session highlighted connected brands at SXSW 2011Speaker on LBS Marketing Panel at Ad-Tech NY 2011

Developed branding strategy for existing products. Developed and created marketing plan for 3 distinct product markets (direct institutional sales, retail athletic, and baby care retail).Responsible for increasing online sales by 100 times over 6 months, while doubling website trafficOversaw sales performance of repsPersonally created graphics and artwork for ads, sales literature, and tradeshow banners.Oversaw new technology and sales tools rollout for sales reps to increase collaboration and accountabilityTransitioned company from an established sales / marketing strategy started by the owners, to a more customer-focused, PR-centric strategy, resulting in sales growth of 300% over 12 months, and online sales growth of over 1000%.Created and executed the company's first online advertising and marketing plan, incorporating social networks, blogs, and a custom Facebook application for promotions.Worked extensively with the online "community" for sponsorships, connections, PR and marketing through podcasts, blogs, twitter, facebook, and several other ventures.As the direct report to the Vice President, I managed home office operations, sales, and HR departments.

Minneapolis, Mn, Us

Responsible for generating new advisory and brokerage business.Worked with investment and securities products ranging from Certificates and equities, to annuity and insurance products.Built long-term relationships with clients and provided ongoing service and advice.Focused practice on working with Small Business Clients, and provided business planning on a range of topics, from financial control, to employee benefits, and marketing expenses

Managed Investment/Financial Sales for 7 Regions Bank branches in the Hot Springs, AR area.Oversaw, coached, and managed 14 Financial Sales RepresentativesLed 6 of 7 branches to record sales numbers, with all branches exceeding sales goals for the year by May 2006. Prior to 2005, only 2 of the 7 branches had ever reached a sales goal in the past.

Responsible for generating new advisory and brokerage business.Worked with investment and securities products ranging from Certificates and equities, to annuity and insurance products.Oversaw the accounts of over 100 customers, and provided financial and investment advice.Built long-term relationships with clients and provided ongoing service and advice.Received American Express Mercury Award for exceptional client acquisition and production during first six months.Received Family Life & Security Award - #1 Employee Advisor in the nation in Life Insurance sales in 2004.Held training and management role as an advisor coach, in which I aided in the training of new advisors, and helped build their practice