RevOps analyst reporting to the SVP, NA Sales. Covering a $200M+ ARR book of business.

-Served as primary rev ops partner to the global mid-market sales organization, enabling leaders and their teams in the Americas, EMEA, and APAC regions with salesforce/salesloft consulting, custom Salesforce dashboards, and forecasting support that contributed to $10M+ gross bookings in 2022.-Implemented competitive intelligence reporting processes including creating new required fields on Salesforce opportunities along with building corresponding reports and dashboards; this data is now used for quarterly business reviews.-Partnered with internal Salesforce development team to turn business requirements from sales and marketing leaders into actionable builds that improved sales processes.-Created Salesforce dashboards for reporting and tracking key pipeline metrics including Average Deal Size, Age, Velocity, and YTD outlook, currently utilized by global sales org for pipeline reviews.-Launched internal case management process for Sales Engineering org that enabled SE requests to be tracked, reported, and affiliated with Salesforce opportunities.-Worked with Finance, Operations, and Business Development to correctly identify, create, and configure new business lines and products ahead of launch dates. -Served as internal product owner of the Salesloft platform for all sales orgs, driving improvements that accelerated outbound sales activitySoftware Tools: Salesforce, Salesloft, Zoominfo, Tableau, Excel, Azure Devops, Lane Four

-Hired and managed 6 person outbound BDR team that generated 318 qualified sales opportunities worth $14.4M in pipeline and deals closed worth $3.1M in 2020, exceeding targets-Partnered with Sales leadership on territory assignment, capacity planning, quota management, and OKR management-Redesigned BDR commission plan to incentivize meetings with higher value prospects and strengthen BDR/AE alignment-Worked directly with executive team to develop 2021 KPIs for Marketing, BDR, Sales, and Customer Success teams and responsible for tracking on a monthly basis -Led successful implementation of SaaSOptics which enabled us to report on additional revenue KPIs (customer count, churn, LTV, ARPA) from a reconciled platform instead of disparate spreadsheets-Presented updates to the board on a quarterly basis and supported investor requests for revenue data-Budgeted for and administer Sales/Marketing tech stack consisting of Salesforce, Hubspot, Salesloft, Zoom, Chili Piper, SaaSOptics, and Noted Analytics

-Managed a 7 person BDR team as well as sales and marketing operations-Served on 2019 Leadership team

Managed operations and analytics for a 10-person sales/marketing team at StudentBridge. We run on an integrated Hubspot/Salesforce/Salesloft stack with InsightSquared for reporting.Highlights:-Led successful implementation of Salesloft, including direct re-integration with Hubspot and Salesforce, enabling the sales team to resume operations and hit their annual target -Performed data integrity audit of Salesforce that doubled the BDR team’s appointment setting rate-Delivered 50,000 targeted marketing emails in 2019 YTD with 25%+ open rates and 10% average click-through rate-Developed BDR scripts and Salesloft cadence messaging that led to record numbers of set appointments-Administrator of Salesforce, Hubspot, Salesloft, Zoom, InsightSquared (past)-Hired and onboarded 2 marketing coordinators-Developed webinar campaigns Jan-present that produced 527 registrants and 296 attendees-Named 2018 Employee of the Year Primary tools: Salesforce, Hubspot, Hubspot CMS (website), Salesloft, Excel, Zoom, InsightSquared (past), Google Analytics

-Prospect marketing qualified leads through cold calls, cold emails, and drip email campaigns-Develop and execute targeted paid search campaigns on LinkedIn (ads and sponsored updates)-Develop and execute targeted paid search campaigns on Google Adwords-Develop marketing collateral, write copy for blog, press releases, marketing emails-Ghostwrite white papers, articles, e-books -Edit customer testimonial videos and webinars-Coordinate tradeshows, promotions, recruiting events, internal events-Manage social media accounts (Linkedin, Facebook, Twitter, Google+)-Update and maintain website (patientco.com), -Leverage insights from Google Analytics to increase traffic and conversionsSoftware tools: Pardot (CRM, email marketing), Salesforce (CRM), Wordpress (website), photoshop (graphics), iMovie (video editing), Wistia (video hosting), Google Analytics (web traffic analysis), Confluence (collaboration), Trello (task management)

-Drafted itineraries, correspondence, marketing materials, and internal documents for the China Initiative-Supported clients at conferences and hosted business delegations from China-Assisted in translating documents and marketing materials between English and Mandarin

-Led a team of 4 to migrate the campusfood.com brand to grubhub.com and promote the brand through execution of 30 campus events in 2011 and 2012-Created enough new customers at Georgia Tech that Grubhub decided to reallocate their marketing dollars to other campuses after 2012

-Developed social media and promotion strategies as well as content for a pre-launch startup

Led a team of 18 to produce the 2011 Homecoming Concert featuring T-Pain. Approximately 1500 students attended.

• Successfully booked the 2010 Muscle Milk Social Studies Tour at Georgia Tech featuring Lil Jon and Shwayze, which resulted in 2400 in attendance. • Sourced and secured talent for multiple tour events at fraternity houses across GA Tech’s campus, including Kelly James and Silver Medallion, which were widely recognized for their success. Supervised all activities at concerts.

-Contributed to sponsorship decks and small team marketing projects-Wrote press releases and worked with English-speaking media in Shanghai to promote local events-Lived independently in China for 3 months

• Assisted clients during check-in and check-out• Comprised spreadsheet rosters and room assignments• Provided support at client events