Patrick Daly is a seasoned digital leader with over 16 years of experience in technology, software, digital, and marketing domains. ​Patrick has overseen multimillion-dollar operating budgets and led organizations of 100+ employees. ​His global enterprise leadership skills, coupled with his problem-solving abilities and empathetic approach, make him a valuable asset to any organization.Patrick has spearheaded new brand launches, including web and mobile properties, email, and social platforms. He has also implemented technology platforms and channels, such as CMS, CDP, SMS, Push, and custom applications.​ Patrick's expertise extends to overseeing migrations to Azure cloud and managing multiple hosting environments.He is currently VP Digital Experience leading GM Financial's where he improving the user experience of products and services by optimizing for high velocity, deliverability, and engagement. He's also leading the strategic partnership with Adobe and manages system oversight of all Adobe Experience Cloud products. His deep experience in web, privacy, MarTech, accessibility, UX, and software engineering enabled him to establish new business capabilities, including conversation design, digital development, and customer 360.In his previous roles, Patrick has held leadership positions at Santander Consumer USA, where he led teams in software engineering, marketing technology, user experience, and analytics. He has successfully executed product and marketing strategies, advised on strategic operations of web technology, and led the research, design, and development of large portfolios of web properties. ​Patrick's passion for excellence is evident in his work. As a small business owner and web designer, he provided full-service consulting, specializing in WordPress design, development, and configuration. ​He has also been recognized for his achievements, receiving the Young Leaders of Tomorrow award from Banco Santander in 2018. ​With a Bachelor's degree in Criminal Justice from the University of North Texas, Patrick brings a unique perspective to leadership roles. His ability to think critically, adapt to changing environments, and drive results make him an ideal candidate for leadership positions in the digital industry.