Until lately, I was the co-founder and CEO of Social Seeder, a platform that empowers organizations to leverage the power of their employees as brand ambassadors. With over 12 years of experience in this field, I have helped more than 250 clients across different sectors and regions to start and optimize their employee engagement programs, by providing a unique framework, support packages, and an online tool that offers deep insights and learnings on what stories move people to share and care.Now I'm the Head of Commerce of Connections, a 100% Belgian travel organisation specialized in long haul experiences with a strong focus on authenticity. I am also the co-founder of Imby, a company that creates sustainable energy communities that can manage, optimize, and share energy. Imby's vision is to make energy local, renewable, and smart, and to use energy as part of the employer brand. As a marketing and conversation strategist, I have a strong background in the travel industry, having worked as a sales manager at SAS Airlines and a marketing director at Connections for over 20 years. I also help organizations to develop and implement effective social media strategies, with a focus on ambassadorship, brand development, and one-to-one conversation. I am a member of the people board, a network of experts and influencers who share their insights and opinions on various topics, such as employee engagement, social recruiting, and corporate social responsibility. I believe that by spreading your DNA, culture, and CSR initiatives through your co-workers, you can create impact, retain and attract talent.Do you want to learn more about these topics? Patrick +32 475 844 255