Responsible for all sales and marketing for company engaged in the promotional products industry. Created a comprehensive strategic business plan which returned company to revenue and profit growth in first year, reversing a two year trend of declining sales. Drove 300% sales increase to largest customer by developing incremental product category and establishing critical sourcing partner to improve competitive pricing capability and support growth initiative. Overhauled product mix; enhanced… Show more Responsible for all sales and marketing for company engaged in the promotional products industry. Created a comprehensive strategic business plan which returned company to revenue and profit growth in first year, reversing a two year trend of declining sales. Drove 300% sales increase to largest customer by developing incremental product category and establishing critical sourcing partner to improve competitive pricing capability and support growth initiative. Overhauled product mix; enhanced creative execution; created new website, and elevated marketing efforts to increase sales in core program 45% in year two. Show less

Directed the execution of all sales promotion programming for the $14 billion Anheuser-Busch brand portfolio. Led a team of 10 brand creative managers to drive sales at retail through innovative promotions and pos/promotional merchandise support. Managed the group's timely execution of more than 130 national retail sales promotions across 70 brands for execution at retail by 700 wholesalers.

Directed all aspects of sales and marketing for the $95M promotional merchandise program for Anheuser-Busch. Led a team of 10 merchandise managers in the development, sales, and distribution of promotional products to support brand image and marketing initiatives. Had complete P&L responsibility in meeting annual financial targets; $95M revenue; $3.5M profit, and $5M expense budgets. Provided oversight of all Anheuser-Busch promotional item support for over 70 brands through three wholesaler… Show more Directed all aspects of sales and marketing for the $95M promotional merchandise program for Anheuser-Busch. Led a team of 10 merchandise managers in the development, sales, and distribution of promotional products to support brand image and marketing initiatives. Had complete P&L responsibility in meeting annual financial targets; $95M revenue; $3.5M profit, and $5M expense budgets. Provided oversight of all Anheuser-Busch promotional item support for over 70 brands through three wholesaler catalogs; 100+ thematic programs, and 1000 geographic marketing programs. Created annual sales and marketing strategic plans to support brand strategies and meet financial goals. Show less

Managed team of 14 marketing managers in the consumer marketing efforts for all Anheuser-Busch promotional products to reinforce brand image among consumers, and drive revenue and profits. Managed overall P&L generating a $200M+ retail footprint supported with a $5M expense budget. Increased consumer direct revenues 38% through an increased circulation plan; disciplined prospecting strategy; improved web design; S.E.O., and enhanced product mix guided by consumer research. Maximized license… Show more Managed team of 14 marketing managers in the consumer marketing efforts for all Anheuser-Busch promotional products to reinforce brand image among consumers, and drive revenue and profits. Managed overall P&L generating a $200M+ retail footprint supported with a $5M expense budget. Increased consumer direct revenues 38% through an increased circulation plan; disciplined prospecting strategy; improved web design; S.E.O., and enhanced product mix guided by consumer research. Maximized license agreement opportunities with key sports marketing partners, (NFL; MLB; NBA; NHL). Leveraged the relationship with Dale Earnhardt Jr. to grow the Racing Program retail presence 500% to $150M. Provided program oversight of more than 100 licensees and vendors to achieve marketing and financial goals. Managed extensive consumer research to guide re-design of Budweiser Licensing program to ensure positive image reinforcement for the Budweiser brand among consumers. Show less

Managed 7 account executives to develop 100+ promotional item programs to support national brand promotional calendar to wholesaler sytstem. Managed interaction with senior brand management to ensure strategic allingment.

Responsible for the creation of a Field Sales Department. Hired, trained and developed a team of 5 Sales Managers responsible for increased sales, communication and coordination with 750+ Anheuser-Busch Wholesalers.

Managed a department of 30+ Sales & Customer Service representatives in both a Consumer Direct and B2B environment. Responsible for the on-going hiring and development of the staff to ensure the team met established performance standards. Implemented an outbound call strategy to drive sales and increase customer satisfaction.

Managed the promotional item support for Budweiser Brand and Senior Anheuser-Busch management including office of the CEO; President, and VP Sales & Marketing. Included product development; ordering systems, and procurement of products to support national brand promotions and Senior Management initiatives.

Responsible for the coordination and execution of sports sponsorships across all Anheuser-Busch brands. Assisted in contract negotiations; coordination of promotional plans with Field Sales and Wholesalers, and on-site execution to ensure contractual deal point were implemented to maximize brand awareness and generate favorable brand impressions among consumers.