Developed and executed product roadmap for B to C products, including mobile apps and website, by collaborating with cross-functional teams and analyzing market trends and user feedbackConducted user research to identify pain points and unmet needs, and used insights to drive product improvements and new feature developmentWorked closely with design and engineering teams to create intuitive and user-friendly interfaces and experiencesManaged product backlog and prioritized feature development based on ROI, user value, and technical feasibilityCollaborated with marketing and sales teams to develop go-to-market strategies, including product positioning, pricing, and promotion

Conceptualized and developed a new learning platform that was centered on community and peer-to-peer teachingIdentified key features and functionalities that were necessary for the platform's success, such as user profiles, lesson planning tools, and payment processing systemsWorked closely with a team of developers and designers to build and launch the platform within a tight timeline and budgetRecruited and onboarded the first cohort of instructors, and provided them with the training and support necessary to create high-quality learning experiences for studentsEstablished partnerships with relevant industry organizations and influencers to promote the platform and attract new instructors and studentsMonitored and analyzed key performance metrics, such as user engagement, retention, and revenue, to inform product improvements and business decisionsLed the development of new features and functionalities based on user feedback and market researchDeveloped and implemented a comprehensive marketing and growth strategy, including social media campaigns, email marketing, and content marketing, to attract and retain new users and instructors

Lead development of customizations within Edmodo for Admins which garnered two country wide adoptions equating to over $15 million in revenueLead development of customizations for Professional Development use case - equated to $2 million revenue in multi-year contract with stateWorked with QA and development team to identify gaps in QA and reasons for high bug count in previously released features - new feature releases after implementation of process changes and updates had 75% fewer defectsFormulated Bug Bash - Prioritized 120+ bugs, motivated developers to fix, dropped to under 10 bugs within 1 ½ months while still maintaining current new feature workloadLed high production Development team consisting of 6 developers, 1 tech lead, 2 QA, and 1 Designer remotely and across international bordersInterviewed, hired, and mentored Jr. PMs and DesignersSet product vision and strategy, ensured communication and agreement through segments of organization

• Named multiple winner of product manager of the year, product team of the year, and product of the year.• Saved $250,000 in cost of CXG calls with change to programming of ChemDraw web integration.• Rewrote UAT process in conjunction with implementing agile development resulting in over 50% less defects logged during final BAT.• Increased revenue digital units by 56.59%, equating to 57.18% increase in standalone digital revenue and 9.93% increase of average sale price for standalone by conducting field research and contextual inquiry style interviews to update to meet customer needs.• Wrote and reviewed RFPs for partners, hired partners, and oversaw development of products.• Led multiple research initiatives including customer support and multiple new product ideas.• Prioritized and oversaw development work for internal and external systems.• Implemented training programs for implementation and CXG teams.• Served as business owner of requirements through product development lifecycle.• Directed imprint specific tool development in conjunction with central content team.• Worked closely with marketing and sales to develop marketing materials and programs.

• Completed agile development product manager training.• Spearheaded all aspects of e-commerce website, both Domestic and International.• Oversaw multiple teams of developers to add new features, create new international sites, search engine optimization, and fix bugs within e-commerce site.• Generated credible usability studies to inform go forward strategy.• Researched and implemented SEO strategy bringing better world books to first page results for common search terms such as “used books”.• Reached first year to rank in Internet Retailers top 500 at #293.• Led highest sales day for e-commerce site - $75,000 in used book sales.• Reviewed and implemented brand strategy, strategic direction, and mission of business.

Train and educate staff and repair technicians on repair parts. Opened lines of communication with repair techs and dealers. Created modes of communication to share data. Updated and added to parts website. Team player involved in Tuba Design for Lean Sigma. Team leader for Accessories PDT. Meets and exceeds deadlines. Focus on growing sales through customer satisfaction and education. Review development, production, and delivery to meet customer needs and quality standards from domestic and international suppliers.

Promoted to Marketing Department as Product Manager of Accessories in 2008, a $26 million division of company. Increased gross margin 6.2% by evaluating product mix, strategy and positioning for 16,000 accessory skus. Rationalized product offering to ensure best market positioning and reduced skus by 10%. Developed Excess and Obsolete inventory reduction plan which resulted in reduced inventory by 67% of excess/obsolete. During time as team leader for PDT, team held a voice of the customer and discovered delivery was main concern. Working with Sales and operations teams we increased on time delivery (24 hours) from 57% to 92% by implementing safety stocks, proper forecasting, and Sales and Operations team meetings. Negotiated with suppliers to receive best pricing, created multi level promotions with suppliers, implemented supplier side training for employees. Able to keep multiple lines at 2008 pricing by negotiating and power buying. Evaluated and brought to market multiple new products, including artist backed Pat Petrillo Practice Pad. Completed 2009 show book catalog on schedule and under budget. Traveled to Trade shows, including NAMM, Midwest, and TMEA where I was responsible for product, displays, sales, and set up and removal of displays in accessory division.

Customer service, sales, and collateral loan writer. Recognized for abilities in providing excellent customer service, sales techniques, and demonstrating initiative, responsibility, and logical thinking. Positive attitude and friendly personality encouraged repeat business. Increased effective yield by reviewing policies and recommending changes. Worked with first stages of implementing advertisement and public relations materials. Maintain and update customer database daily.

Hired, Scheduled, and reviewed all hourly employees. Trained employees oversaw all cash transactions. Received 2 customer service awards.