Patrick Parker Email & Phone Number

- Lead corporate social media team responsible for supporting enterprise social media strategy and corporate social media account platform management.- Lead the paid boosting and external communications strategy of corporate social media content.- Lead the enterprise-wide employee advocacy program. This includes developing the strategy for the company’s first-ever all-employee program.- Lead and manage the company’s first-ever external podcast called “The Travelers Institute Risk & Resilience Podcast.” - Responsible for the company’s social media policy.

Hartford, Connecticut

Led and managed the team dedicated to supporting social media marketing for all business areas of the company. This included recommending and running all paid social media campaigns on sites like Facebook, Twitter, LinkedIn YouTube/AdWords.Led The Hartford's employee advocacy program that enabled employees to become advocates for our brand.

Hartford, Connecticut Area

Hartford Area, Connecticut

My focus was on enabling teams across all business areas to use social media, including: customer service, crisis management, marketing, paid advertising, communications, legal/compliance and human resources. I also led the company's ratings and reviews, word of mouth marketing program, which involved: project management, vendor management, running text analysis on results, and creating dashboards for senior leaders.

Hartford, Connecticut Area

- Managed network of social media community managers across The Hartford landscape- Provided consultation to internal business groups for social components/concepts related to marketing campaigns. - Established social KPIs and regularly tracked and reported on performance of social accounts. Provided ongoing recommendations for improvement, including specific social tactics.- Used social monitoring tools to identify key points of social measurements for marketing campaigns.

Hartford, Connecticut Area

− Played a lead role in overall production and strategic growth for the CT1 Media mobile websites, mobile applications and social media platforms. − Deployed smart phone and tablet apps.− Helped launch and oversee text alert campaigns.− Coordinated integration of new systems with mobile, with an emphasis on finding solutions for video.− Created original content for mobile platforms.− Worked closely with the news and marketing staff promoting social media outreach and best practices.− Created original content for Courant.com, CTNow.com and mobile websites from information gathered from social media platforms.− Trained Hartford Courant and Fox CT reporters and editors on the latest social media tools that can be used in their daily activities so they can better become “mobile” journalists.− Worked with producers and editors to encourage the use of Tweetdeck to see what is buzzing locally and nationally for fast and accurate news gathering.− Conceived and created local viral content and social media initiatives for both Courant.com and CTNow.com.− Used the main social media accounts for the Hartford Courant and Fox CT to help reporters and editors gather information for future stories.− Worked with other divisions (Marketing, Advertising) to develop and market mobile and social media initiatives.− Monitored metrics from all CT1 Media mobile sites and social media accounts.

New York, New York

− Produced and edited homepage layouts, story pages and blogs. − Updated blogs with breaking news items daily. − Collected and edited photos for placement in stories. − Communicated on social media Websites (Digg, Twitter, StumbleUpon, etc.) to promote stories. − Designed and distributed e-mail newsletters using Silverpop marketing tool.

Bristol, Connecticut

− Devised daily tops for the NBA index pages and updated the main page. − Collaborated with staff writers, reporters and editors on story edits and suggestions for future projects. − Coordinated with photo department on layouts for stories, spotlight items and index page tops. − Created headlines and cutlines for content that accompanied stories.

Bristol, Connecticut

− Edited staff content and conversed with section editors and writers on corrections, for content and style. − Updated the index pages with breaking news, features and columns. − Wrote stories for the Daily Dime and other special features. − Created headlines and cutlines for content that accompanied stories.

Bristol, Connecticut

− Edited highlights for “SportsCenter Pac Rim,” “Press Pass” and “Fuera de Juego.” − Generated weekly soccer packages with producers and editors.