Listening to the voice of the customer to deliver measurable value and content/programs that engage and inform. Showcasing real customer stories to help others succeed. Developed messaging framework that maps customer value to technology capabilities. Created a wide variety of content including videos, case studies, blogs, sales presentations, web pages, emails, social posts. Developed sales enablement framework, tools and training to improve sales effectiveness. Presented and discussed digital thread value at events.

Combining product marketing, experiential technology demonstrations, and briefing center operations to deliver accessible, relatable, desirable and memorable experiences that increase sales efficiency, effectiveness and improve brand image and loyalty.Recent projects include:Defining use cases and operational business plans for executive briefing program to drive sales, build partnerships, and delight customers Developing product messaging and customer case studies for a startup to drive increased sales and power their new website Advising on the best fit use of IoT, Machine Learning, AR, VR, and MR for service and support use cases

Continuously designing, developing, delivering and refining a business course to help individuals, teams, or large organizations go from zero to hero in the cutting-edge world of XR (AR, VR, MR). Answering questions such as: Where is there real XR value today? How do you develop a winning strategy that leverages XR? What are the basics of the hardware, software and services ecosystem for XR? What is the network of people to connect with to be set up for success?

Leading a team of visionary technologists, engineers and briefing managers in PTC's Corporate Experience Center (executive briefing center) to transform the way people experience PTC technology, whether they’re visiting our corporate headquarters or encountering our brand elsewhere around the world. The team sets the strategy and works across departments and our partner ecosystem to develop and curate technology showcases and tailor-fit agendas that exemplify the value of PTC's offerings. Additionally, the team acts as experiential docents, storytellers and tour guides through memorable tales of digital transformation, while facilitating engaging discussions.PTC’s Corporate Experience Center (CXC) welcomes thousands of innovators each year to share knowledge with company executives and product experts, and experience hands-on, immersive technical showcases and interactive experiences. These experiences are designed to inspire, guide, and recommend how innovative companies will transform their own products and businesses, empowering them to become the next disruptive force in their own industry. • Present to and lead discussions with thousands of customers, partners, analysts and investors from around the world • Managed the design, move and launch of a new multi-million-dollar experience center• Re-built PTC’s executive briefing program from the ground up, delivering a 360% increase in customer meetings• Design self-guided augmented reality (AR), internet of things (IoT) and product lifecycle management (PLM) experiential exhibits that enables any guest to interact with customer products and learn about their success story

Relied on by Global Sales Organization to execute strategic planning and development of high-quality, sales-demanded selling assets, training, tools, and process that decrease time to productivity, increase deal velocity and enable revenue-driving, valuable conversations with the customer. • Created PTC’s first global Sales Enablement program for the new Internet of Things (IoT) business, and later added the new augmented reality business to the program• Developed PTC’s first augmented reality value-based sales asset • Partnered with GE Digital’s enablement team to develop Brilliant Manufacturing co-sell methodology, sales assets, and joint training workshops.• Facilitated IoT and AR discussions and demonstrations in sales meetings• Developed a multimodal training and communication strategy to ensure the target audience connected with the content and stayed connected; live training, “talk show” style webcasts, a podcast series, and interactive augmented reality use case experiences.

Leading a global team of solution specialists and project managers that work with inter-departmental product, sales and marketing teams to develop strategic corporate presentations and software demonstration solutions. Group goals focus on operational excellence and continuous business process improvement. Goals are achieved by driving customer satisfaction for those in the company that use our products/presentations/videos, while at the same time driving increased profitability through process standardization and technology best practices. Regularly present our material to customers visiting our corporate briefing center, continually improving the content for Sales use in the field. Develop, champion, and implement new, innovative business processes, resulting in optimized business fitness, including: Organizational Optimization, Program Management and Reporting, Gamification of Individual/Team KPIs, Enhanced Customer Experience.

Led a global team of engineers and project managers that worked with inter-departmental teams to develop standard CAD and PLM software demonstration solutions for the company. Presented CAD and PLM demonstrations to customers and prospects visiting our corporate headquarters, continually improving the content for Sales use in the field.

Led a small group of individual contributors and inter-department project teams to develop strategic corporate presentations and demonstrations. Group goals focused on operational excellence and continuous business process improvement. Developed, championed, and implemented standard business process, resulting in improved operations.

Project managed industry vertical PLM solution demonstrations to map value to use cases in the Electronics & High Tech, Federal Aerospace & Defense, Med Device & Life Science, Automotive, Retail/Consumer Products, and Heavy Equipment industries. Hands-on development of CAD and PLM demonstration systems. Presented PLM demonstration to customers in sales meetings.

Developed strategic corporate presentations as part of Technical Sales responsibilities, collaborating with teams across the business to incorporate the complete company strategy. Presented to customers, prospects, and investors to demonstrate business value.

Worked on a variety of product development projects including consumer products, U.S. Mail handling systems, and U.S. Army pilot equipment, requiring secret clearance