Patrick Emmen

Patrick Emmen Email and Phone Number

Managing Partner @ Omnicom Media Group
Netherlands
Patrick Emmen's Location
Netherlands, Netherlands
Patrick Emmen's Contact Details

Patrick Emmen personal email

About Patrick Emmen

Sneaker lover and traveller with a passion for Southern European food & wine. Professionally I greatly enjoy working on the digital frontier of media and marketing. Connecting brands and retailers in building meaningful connections with their audience through technology is what makes every day challenging and exciting! A positive, pragmatic, and entrepreneurial marketing professional with a proven track record of driving growth and building strategic partnerships in the (retail) media and advertising industry. Expertise in (retail) media, programmatic technology, and digital advertising. Skilled in developing and executing media and monetization strategies. I'm described by colleagues, clients and partners as an energetic guy with a can do mentality and very eager to make a positive impact.Profound (>15 years) knowledge of digital marketing and advertising (programmatic) buying / selling landscape.

Patrick Emmen's Current Company Details
Omnicom Media Group

Omnicom Media Group

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Managing Partner
Netherlands
Employees:
6086
Patrick Emmen Work Experience Details
  • Omnicom Media Group
    Managing Partner
    Omnicom Media Group
    Netherlands
  • Via Nederland
    Member Of The Via Retail Media Taskforce
    Via Nederland Jul 2022 - Present
    Amsterdam Area
    Working closely with industry leaders to shape the future of retail media in the Dutch market, streamlining retail media buying and selling processes. Huge focus on industry standards to create more impactful and efficient solutions for brands and retailers
  • Streaem Retail Media Platform
    Head Of Strategic Partnerships Retail Media & Lead Retail Media Network Projects
    Streaem Retail Media Platform Sep 2022 - Present
    Amsterdam Area
    Streaem (part of Newcraft & VML) is on a mission to drive Retail Media growth, we connect brands and retailers (directly) through technology. Streaem is a new generation Retail Media platform with a strong focus on digital and in-store advertising solutions and services to accelerate retailers growth.
  • Newcraft
    Lead Retail Media Services & Technology
    Newcraft Jan 2022 - Dec 2022
    Amsterdam
    Newcraft Retail Media Services & Technology creates value propositions for brands and retailers. We develop and execute retail media / monetisation programs realising incremental revenue streams for retailers.
  • Newcraft
    Industry Lead / Senior Consultant & Lead Paid Marketing
    Newcraft Jan 2021 - Mar 2022
    Amsterdam
    Newcraft a leading digital e-commerce consulting firm helps businesses achieve results faster through digital acceleration. We develop future-proof strategies, innovative propositions, optimise performance across all channels and make sure our clients obtain the digital capabilities to accelerate growth.
  • Mindshare
    Client Leadership Director Unilever
    Mindshare Jan 2019 - Dec 2020
    Amsterdam Area, Netherlands
    Mindshare is a global media and marketing services company. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.• P&L responsible for Unilever client team across Mindshare & Greenhouse• Responsible and accountable for the marketing- and communication strategy, media buying & planning (ATL / BTL for off- and online)• Member of client leadership team at Mindshare
  • Greenhouse
    Client Lead
    Greenhouse Jan 2019 - Dec 2020
    Eindhoven, North Brabant, Netherlands
    • P&L responsible for client team (Volvo, Randstad, ING and Brabantia)• Establish and maintain relationships with our top clients• Create comprehensive digital strategies that align with the overall (client)business goals and objectives• Create new internal processes and ways of working to reach a higher level of efficiency• Responsible for driving new media / tech innovations (surprise clients)• Drive award winning cases
  • Greenhouse
    Digital Strategist
    Greenhouse Aug 2017 - Dec 2018
    Eindhoven, North Brabant, Netherlands
  • Improve Digital
    Programmatic Demand Director & Partnerships Benelux
    Improve Digital Jul 2015 - Jul 2017
    Amsterdam
    Improve Digital is Europe’s leading independent publisher monetisation technology provider (SSP). Committed to increase revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens (directly or programmatic).• Increase awareness of the Improve Digital network in the Benelux• Programmatic advisor for media agencies, trading desks and publishers• Manage and build relationships… Show more Improve Digital is Europe’s leading independent publisher monetisation technology provider (SSP). Committed to increase revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens (directly or programmatic).• Increase awareness of the Improve Digital network in the Benelux• Programmatic advisor for media agencies, trading desks and publishers• Manage and build relationships with buyers across the programmatic display, video, and mobile display ecosystem• Creatively market new publisher inventory to media buying network• Analyzing market and purchasing trends and translating them into actionable insights for publishers and buyers• Evangelize programmatic buying- and selling together with DSP’s and agencies Show less
  • Online Supply
    Head Of Digital Media Hollandsnieuwe (Vodafone Sim Only)
    Online Supply Aug 2013 - Jun 2015
    Amsterdam Area, Netherlands
    Online Supply is a full service digital marketing (inhouse) agency with a strong focus on performance. Specialized in SEM, Display advertising, Affiliate Marketing and Web Analytics. Worked for major clients like Vodafone, hollandsnieuwe, Sony and Huawei. • Leading the digital marketing team of hollandsnieuwe (Vodafone sim only) for strategy and execution of all paid media channels
  • Sociomantic Labs Limited
    Senior Rtb Consultant
    Sociomantic Labs Limited Feb 2013 - Jul 2013
    Amsterdam
    Sociomantic labs is a leading provider of real-time bidding solutions for eCommerce advertisers across the globe. The RTB eCommerce platform is specially tailored to deliver groundbreaking targeting and ad personalization solutions to help advertisers dramatically improve the performance of their online display advertising.• Strategic and operational account management• Responsible for growing key accounts (OTTO, Albelli, Studentmobiel.nl)• Provide day to day in-depth account… Show more Sociomantic labs is a leading provider of real-time bidding solutions for eCommerce advertisers across the globe. The RTB eCommerce platform is specially tailored to deliver groundbreaking targeting and ad personalization solutions to help advertisers dramatically improve the performance of their online display advertising.• Strategic and operational account management• Responsible for growing key accounts (OTTO, Albelli, Studentmobiel.nl)• Provide day to day in-depth account analysis and optimization of campaigns Show less
  • M4N
    Industry Lead Telecom
    M4N Dec 2009 - Jan 2013
    Amsterdam Area, Netherlands
    M4N the largest affiliate marketing network in the Netherlands generating more than 350 million in consumer sales in 2010. M4N provides e-commerce websites an online sales channel through affiliates who promote and sell products, services or bring in more new clients. In 2011 zanox one of the largest performance marketing networks in Europe acquired M4N. Zanox is the leading performance advertising network in Europe.• Responsible for growing key accounts, accounts strategy and publisher… Show more M4N the largest affiliate marketing network in the Netherlands generating more than 350 million in consumer sales in 2010. M4N provides e-commerce websites an online sales channel through affiliates who promote and sell products, services or bring in more new clients. In 2011 zanox one of the largest performance marketing networks in Europe acquired M4N. Zanox is the leading performance advertising network in Europe.• Responsible for growing key accounts, accounts strategy and publisher development• Teamlead (3 FTE) Show less
  • Uitjes.Nl
    Owner
    Uitjes.Nl Jan 2004 - Oct 2009
    Amsterdam Area, Netherlands
    • Co-founded lead generation platform for organized city tours, events, and high-quality experiences• Responsible for online marketing & sales

Patrick Emmen Skills

Online Advertising Affiliate Marketing Online Marketing E Commerce Conversion Optimization Performance Based Marketing Seo Digital Marketing Sem Account Management Display Advertising Marketing Lead Generation Affiliate Networks Key Account Management Email Marketing Virtual Currency Traffic Monetization Website Monetization Rtb Retargeting Social Media Media Buying Advertising

Patrick Emmen Education Details

  • Hbo Nederland
    Hbo Nederland
    International Marketing Management
  • Mindshare Emea Momentum Future Leaders Programme
    Mindshare Emea Momentum Future Leaders Programme
    Organisational Leadership

Frequently Asked Questions about Patrick Emmen

What company does Patrick Emmen work for?

Patrick Emmen works for Omnicom Media Group

What is Patrick Emmen's role at the current company?

Patrick Emmen's current role is Managing Partner.

What is Patrick Emmen's email address?

Patrick Emmen's email address is pa****@****ail.com

What schools did Patrick Emmen attend?

Patrick Emmen attended Hbo Nederland, Mindshare Emea Momentum Future Leaders Programme.

What are some of Patrick Emmen's interests?

Patrick Emmen has interest in Economic Empowerment, Politics, Soccer, Education, Environment, Science And Technology, Online Marketing, Movies, Arts And Culture, Health.

What skills is Patrick Emmen known for?

Patrick Emmen has skills like Online Advertising, Affiliate Marketing, Online Marketing, E Commerce, Conversion Optimization, Performance Based Marketing, Seo, Digital Marketing, Sem, Account Management, Display Advertising, Marketing.

Who are Patrick Emmen's colleagues?

Patrick Emmen's colleagues are Veronique Deman, Julka Om, Van Anh Tran Luu, Godzik, Geoff, Stefano Corona, Mark Tzintzis, Oscar Andrés Gallegos Pardo.

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