Chief Marketing Officer
CurrentHired to establish the Marketing Department, I manage all marketing, communications, branding and design operations. These initiatives, aimed at maximizing the presence of our brands and reinforcing their impact with our audiences, have contributed, among other things, to an average annual growth of +34% in four years, a successful A Series fundraising round, and a +750% increase in our social network audiences.• Define Marketing strategy and action plan, manage multi-channel campaigns.• Orchestrate user and customer experience, operate and optimize CRM.• Define and manage corporate and product brand identities.• Create and deploy visual identities on all print and digital mediums.• Supervise design activities and the work of external agencies.• Plan and oversee development of online content and UX/UI activities.• Analyze and optimize performances, plan and manage budgets.• Manage media relations, events and partnerships, and support Sales team.
