Patrick Fetterman Email and Phone Number
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I'm a native of Detroit who has worked at highly successful technology companies on both coasts and in the industrial Midwest and Canada, and I now have 54 years of executive experience in marketing, product marketing, and product management for enterprise tech companies. My entire 35 year career has been focused on B2B markets; I have focused on the SaaS/Cloud world since 1998.My career includes stints as CMO at Nulogy as we transitioned the supply chain tech company from a legacy product in a saturated market to a newly launched product in an enormous new market; CMO at Sight Machine as the manufacturing analytics company closed Series A financing and won a Gartner “Cool Vendor” award; VP Marketing at Plex Systems, where we drove the manufacturing ERP company from under $10 million to more than $70 million in revenue; and VP of Marketing of Mi8 Corp., an early software as a service company that exited successfully in 2005. Currently I'm offering my services for projects and fractional positions, while searching for a full-time role.My area of specialty is strategic messaging and competitive positioning, new category definition and market disruption. I have led several companies through projects to document and identify complex buyer’s journeys, and the target personas that are involved in decision-making.I was a relatively early adopter of the SiriusDecisions “Demand Generation Waterfall” that pioneered the process of identifying marketing qualified leads (MQLs) and the process to convert those to successful sales. Over the last 5 years I have successfully implemented Account Based Marketing (ABM) strategies for building sales pipelines in enterprise markets.
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Freelance Marketing ConsultantDetroit Technology Marketing Feb 2024 - PresentHelping startups and fast growth B2B SaaS companies, especially in the U.S. Midwest (Cleveland, Detroit, Chicago, Indianapolis, Buffalo, Pittsburgh), with:- Contract/Fractional CMO services- Venture capital fundraising- Category definition, brand definition and strategic messaging- Competitive analysis and positioning- Digital marketing strategies and tactics- Demand generation program creation and optimization- Marketing-to-sales lead flow process- Marketing project management- Sales playbook creation- Telemarketing/Business Development Team creation, staffing, and compensationIndustry expertise includes enterprise software, manufacturing tech, cloud / SaaS solutions, Industrial Internet of Things (IIoT), and Industry 4.0 solutions.
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Chief Marketing Officer (Fractional)Fuuz By Mfgx Jun 2024 - Nov 2024Rochester, Michigan, Us -
Chief Marketing OfficerNulogy Jun 2021 - Nov 2023Toronto, On, CaNulogy is the market leader in synchronizing the extended supply chain network, having pioneered the new digital era for contract packaging and manufacturing operations and external supply chain networks. For over two decades, Nulogy has been helping upstream supply ecosystems work better together and has been enabling customers to drive operational control and network synchronization with its multi-enterprise, cloud-based solutions. Our cutting-edge solutions power hundreds of external manufacturing networks and operations worldwide, helping to drive agility and efficiency in complex supply chain processes and enable sustainability in the way we bring consumer products to market. -
Vp, Vertical & Solutions MarketingQad Oct 2020 - Jun 2021Santa Barbara, Ca, UsQAD is a provider of cloud-based ERP and supply chain solutions for global manufacturers. -
Vp Marketing/Research AnalystLns Research Jun 2018 - Oct 2020Cambridge, Massachusetts, UsLNS Research provides research and advisory services to guide companies through industrial transformations. The firm's research focuses on how digital technology drives industrial transformation across the value chain, and offers insights into the people, processes and technologies required for achieving Operational Excellence.Research coverage areas include:• IIoT Platform• Industrial Analytics• Factory of the Future• APM 4.0• Connected Worker• Quality 4.0 I played a dual role for LNS: my primary role is building and managing teams to run product marketing and demand generation, customer success, and production and delivery. Secondary role is serving as research analyst focused on “Factory of the Future,” including IIoT in the factory, IIoT platforms, and industrial analytics. In May 2020, my role was scaled back to a part-time advisory position due to the economic impact of the COVID-19 pandemic. -
Freelance Marketing ConsultantDetroit Technology Marketing Llc Jul 2015 - Oct 2018Helping startups and fast growth technology companies, especially in the U.S. Midwest (Cleveland, Detroit, Chicago, Indianapolis, Buffalo, Pittsburgh), with:- Contract/Fractional CMO- Venture capital fundraising- Category definition, brand definition and strategic messaging- Competitive analysis and positioning- Digital marketing strategies and tactics- Demand generation program creation and optimization- Marketing-to-sales lead flow process- Marketing project management- Sales playbook creation- Telemarketing/Business Development Team creation, staffing, and compensationIndustry expertise includes manufacturing technology, enterprise software, cloud / SaaS solutions, Industrial Internet of Things (IIoT) and Industry 4.0 solutions, and AI in manufacturing and supply chain.Clients have included:LevelEleven (http://leveleleven.com): The Sales Activity Platform for Modern Sales LeadersCoherix (http://coherix.com): 3D Machine Vision Solutions for https://42-q.com/ManufacturersAutomation of Things (http://automationofthings.com): Platform for Sensor-Based Industrial Controls and Automation SystemsNutshell (http://nutshell.com): CRM & Sales Management for Small Businesses42Q (https://42-q.com/) Cloud-native Manufacturing Execution SystemSocialProof/Waymark (https://social.pr and https://wamark.com) Facebook Ads That Grow Your BusinessFacton (http://www.facton.com/en/) Enterprise Product Costing
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Vp Of MarketingSight Machine Aug 2014 - Jul 2015San Francisco, Ca, UsSight Machine provides a Manufacturing Data Platform that continuously transforms and analyzes all plant data so that manufacturers can focus on improving production. I was responsible for global marketing for Sight Machine, including branding, strategic messaging, demand generation, and product marketing. Achievements included repositioning company away from moribund machine vision market to newly-defined"manufacturing analytics" industry segment, combing Big Data, cloud and IIoT trends; participating in Series A fundraising; and launching new demand generation programs, including direct marketing, digital and mobile advertising, social media, analyst relations and public relations, and website redesign and relaunch. -
Vp Of MarketingPlex Systems Feb 2007 - Apr 2014Troy, Mi, UsVP Marketing, 2007-2013VP Product Marketing, 2013-2014Plex Systems (www.plex.com) is the developer of the Plex Manufacturing Cloud. (Formerly Plexus Systems LLC, we changed the name in 2009 due to trademark confusion.)I joined Plex in 2007 as VP Marketing after a private equity fund (Apax) bought the company. Working closely with the EVP Sales, I built the company's first marketing programs, focusing on lead generation and market awareness in our core markets - automotive, aerospace, and food and beverage manufacturers. Over the next several years I helped drive the company to ~30% CAGR, with between 60-80% of new customer revenue attributed to marketing-generated leads in each of those years. We did this by embracing emerging best practices in enterprise software marketing, including web-centric programs (SEO, SEM, web analytics, social media, and a user-tested information architecture for the website) and long-term relationship building using marketing automation tools (Marketo first, then Eloqua) and content that focused on thought leadership and the operational impact of emerging technologies. We utilized SiriusDecisions' "Demand Waterfall" model as our organizing model.I also built the company's first product management team, pioneering new methodologies for product management in an agile software development environment. We introduced "community managers" to facilitate discussions among customers/community members regarding new feature requests. This team helped drive >95% customer satisfaction, according to our annual customer survey, and >97% customer retention rate.The original private equity fund exited the investment in Plex August 2012 with a strong ROI; the new ownership includes Francisco Partners (PE) and Accel Partners (VC).Post transaction, I was charged with building the first product marketing team at Plex, focusing on product launches, strategic messaging, and go-to-market strategies for our key verticals industries. -
Vp MarketingMi8 Corporation Jan 2000 - Feb 2007VP Marketing, 2000-2005President, 2005-2007I joined Mi8 as VP Marketing in January 2000, and was named President of the company in 2005. Mi8 was acquired for cash by Apptix in September 2006, with a strong ROI for the original investors.Mi8 Corporation was a leading provider of hosted Microsoft software and related technologies, including Microsoft Exchange, Microsoft Sharepoint, RIM Blackberry Enterprise Server, and more. With a focus on premium service and industry-leading uptime standards, Mi8 was an early leader in the "Application Service Provider" (ASP) market, which later evolved into the Software as a Service (SaaS) and Cloud market. Under my leadership, the company grew at a compound annual rate of 35% from 2003-2007, focusing on SMB organizations in the services, financial, and healthcare industries.Mi8 earned a reputation as the quality leader in a highly competitive industry, enabling us to charge premium prices and protect our margins in a market where prices dropped by more than 60% in 3 years. We built a 24x7 customer service team, an ISO 9001 registered data center and operations team, and highly automated configuration controls, including new account setup tools.
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Director Of Product MarketingEgain Communications Corp. Mar 1999 - Jan 2000Sunnyvale, Ca, UseGain, a provider of email-based customer service systems, purchased Sitebridge, a provider of co-browsing technology focused on customer service, in early 1999. Post-acquisition, I worked as director of product marketing, focusing on integrating the Sitebridge product with the eGain product, and commuted from NYC to Silicon Valley. eGain had an initial public offering of stock in October of 1999, at the height of the dot-com era. -
Director Of MarketingSitebridge Corporation Aug 1998 - Mar 1999I joined Sitebridge in the summer of 1998, when it was an early stage startup with approximately 10 employees. The company provided co-browsing and web chat technology focused on customer service, and was funded by angel investors and venture capitalists, including Chelsea Capital. Sitebridge was purchased by eGain in early 1999. At Sitebridge I built the first demand generation programs, worked directly on sales and partner initiatives, and supported the founders and investors in fundraising and M&A discussions.
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Director Of MarketingNms Communications Dec 1994 - Aug 1998Littleton, Ma, UsFormerly Natural Microsystems, NMS Communications provides DSP-based and CPU-based voice processing and fax processing technologies for the computer telephony market.I became the first marketing professional at the company in December 1994, establishing multiple marketing programs, including advertising, public relations, sales tool development, web site development, direct marketing, and more. The company had its IPO in early 1994, with a follow-on offering in 1995.I transitioned to a product management role in 1996, championing a development platform for VoIP technology used in leading toll-bypass and other Internet telephony applications. -
Senior AssociateCopithorne & Bellows May 1993 - Dec 1994UsBoston and Silicon Valley based public relations firm focused on technology companies. -
Marketing Communications ManagerXyplex, Inc. Oct 1989 - May 1993UsManaged marketing documentation and public relations for this early-stage networking company. Xyplex went through a highly successful initial public offering in 1991. -
Marketing AssociatePixelogic Inc. Jan 1989 - Oct 1989Startup with shoe-string financing, provided the ProViz "video digitizer" for the early Macintosh market. Ended in bankruptcy and liquidation.
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Technical WriterLayered, Inc. Aug 1988 - Dec 1988Technical writer for AtOnce! accounting software. Company purchased by Peachtree four months after I started, laying off entire organization.
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Fulfillment ManagerCompetence Assurance Systems Aug 1987 - Aug 1988Training company focused on technical sales representatives in the pharmaceutical industry.
Patrick Fetterman Skills
Patrick Fetterman Education Details
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University Of MichiganEnglish -
Bishop Gallagher High SchoolCollege Prep
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Harvard UniversityFrench Language - Intensive
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New York UniversityGeneral
Frequently Asked Questions about Patrick Fetterman
What company does Patrick Fetterman work for?
Patrick Fetterman works for Detroit Technology Marketing
What is Patrick Fetterman's role at the current company?
Patrick Fetterman's current role is CMO | Head of Marketing | Product Marketing Leader | SaaS |.
What is Patrick Fetterman's email address?
Patrick Fetterman's email address is pf****@****lex.com
What is Patrick Fetterman's direct phone number?
Patrick Fetterman's direct phone number is +124893*****
What schools did Patrick Fetterman attend?
Patrick Fetterman attended University Of Michigan, Bishop Gallagher High School, Harvard University, New York University.
What are some of Patrick Fetterman's interests?
Patrick Fetterman has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Disaster And Humanitarian Relief.
What skills is Patrick Fetterman known for?
Patrick Fetterman has skills like Saas, Lead Generation, Enterprise Software, Product Marketing, Strategy, Product Management, Start Ups, Cloud Computing, Business Development, Marketing, Leadership, Management.
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