Patrick Fetterman Email & Phone Number

Helping startups and fast growth B2B SaaS companies, especially in the U.S. Midwest (Cleveland, Detroit, Chicago, Indianapolis, Buffalo, Pittsburgh), with:- Contract/Fractional CMO services- Venture capital fundraising- Category definition, brand definition and strategic messaging- Competitive analysis and positioning- Digital marketing strategies and tactics- Demand generation program creation and optimization- Marketing-to-sales lead flow process- Marketing project management- Sales playbook creation- Telemarketing/Business Development Team creation, staffing, and compensationIndustry expertise includes enterprise software, manufacturing tech, cloud / SaaS solutions, Industrial Internet of Things (IIoT), and Industry 4.0 solutions.

Rochester, Michigan, Us

Toronto, On, Ca

Nulogy is the market leader in synchronizing the extended supply chain network, having pioneered the new digital era for contract packaging and manufacturing operations and external supply chain networks. For over two decades, Nulogy has been helping upstream supply ecosystems work better together and has been enabling customers to drive operational control and network synchronization with its multi-enterprise, cloud-based solutions. Our cutting-edge solutions power hundreds of external manufacturing networks and operations worldwide, helping to drive agility and efficiency in complex supply chain processes and enable sustainability in the way we bring consumer products to market.

Santa Barbara, Ca, Us

QAD is a provider of cloud-based ERP and supply chain solutions for global manufacturers.

Cambridge, Massachusetts, Us

LNS Research provides research and advisory services to guide companies through industrial transformations. The firm's research focuses on how digital technology drives industrial transformation across the value chain, and offers insights into the people, processes and technologies required for achieving Operational Excellence.Research coverage areas include:• IIoT Platform• Industrial Analytics• Factory of the Future• APM 4.0• Connected Worker• Quality 4.0 I played a dual role for LNS: my primary role is building and managing teams to run product marketing and demand generation, customer success, and production and delivery. Secondary role is serving as research analyst focused on “Factory of the Future,” including IIoT in the factory, IIoT platforms, and industrial analytics. In May 2020, my role was scaled back to a part-time advisory position due to the economic impact of the COVID-19 pandemic.

Helping startups and fast growth technology companies, especially in the U.S. Midwest (Cleveland, Detroit, Chicago, Indianapolis, Buffalo, Pittsburgh), with:- Contract/Fractional CMO- Venture capital fundraising- Category definition, brand definition and strategic messaging- Competitive analysis and positioning- Digital marketing strategies and tactics- Demand generation program creation and optimization- Marketing-to-sales lead flow process- Marketing project management- Sales playbook creation- Telemarketing/Business Development Team creation, staffing, and compensationIndustry expertise includes manufacturing technology, enterprise software, cloud / SaaS solutions, Industrial Internet of Things (IIoT) and Industry 4.0 solutions, and AI in manufacturing and supply chain.Clients have included:LevelEleven (http://leveleleven.com): The Sales Activity Platform for Modern Sales LeadersCoherix (http://coherix.com): 3D Machine Vision Solutions for https://42-q.com/ManufacturersAutomation of Things (http://automationofthings.com): Platform for Sensor-Based Industrial Controls and Automation SystemsNutshell (http://nutshell.com): CRM & Sales Management for Small Businesses42Q (https://42-q.com/) Cloud-native Manufacturing Execution SystemSocialProof/Waymark (https://social.pr and https://wamark.com) Facebook Ads That Grow Your BusinessFacton (http://www.facton.com/en/) Enterprise Product Costing

San Francisco, Ca, Us

Sight Machine provides a Manufacturing Data Platform that continuously transforms and analyzes all plant data so that manufacturers can focus on improving production. I was responsible for global marketing for Sight Machine, including branding, strategic messaging, demand generation, and product marketing. Achievements included repositioning company away from moribund machine vision market to newly-defined"manufacturing analytics" industry segment, combing Big Data, cloud and IIoT trends; participating in Series A fundraising; and launching new demand generation programs, including direct marketing, digital and mobile advertising, social media, analyst relations and public relations, and website redesign and relaunch.

Troy, Mi, Us

VP Marketing, 2007-2013VP Product Marketing, 2013-2014Plex Systems (www.plex.com) is the developer of the Plex Manufacturing Cloud. (Formerly Plexus Systems LLC, we changed the name in 2009 due to trademark confusion.)I joined Plex in 2007 as VP Marketing after a private equity fund (Apax) bought the company. Working closely with the EVP Sales, I built the company's first marketing programs, focusing on lead generation and market awareness in our core markets - automotive, aerospace, and food and beverage manufacturers. Over the next several years I helped drive the company to ~30% CAGR, with between 60-80% of new customer revenue attributed to marketing-generated leads in each of those years. We did this by embracing emerging best practices in enterprise software marketing, including web-centric programs (SEO, SEM, web analytics, social media, and a user-tested information architecture for the website) and long-term relationship building using marketing automation tools (Marketo first, then Eloqua) and content that focused on thought leadership and the operational impact of emerging technologies. We utilized SiriusDecisions' "Demand Waterfall" model as our organizing model.I also built the company's first product management team, pioneering new methodologies for product management in an agile software development environment. We introduced "community managers" to facilitate discussions among customers/community members regarding new feature requests. This team helped drive >95% customer satisfaction, according to our annual customer survey, and >97% customer retention rate.The original private equity fund exited the investment in Plex August 2012 with a strong ROI; the new ownership includes Francisco Partners (PE) and Accel Partners (VC).Post transaction, I was charged with building the first product marketing team at Plex, focusing on product launches, strategic messaging, and go-to-market strategies for our key verticals industries.

VP Marketing, 2000-2005President, 2005-2007I joined Mi8 as VP Marketing in January 2000, and was named President of the company in 2005. Mi8 was acquired for cash by Apptix in September 2006, with a strong ROI for the original investors.Mi8 Corporation was a leading provider of hosted Microsoft software and related technologies, including Microsoft Exchange, Microsoft Sharepoint, RIM Blackberry Enterprise Server, and more. With a focus on premium service and industry-leading uptime standards, Mi8 was an early leader in the "Application Service Provider" (ASP) market, which later evolved into the Software as a Service (SaaS) and Cloud market. Under my leadership, the company grew at a compound annual rate of 35% from 2003-2007, focusing on SMB organizations in the services, financial, and healthcare industries.Mi8 earned a reputation as the quality leader in a highly competitive industry, enabling us to charge premium prices and protect our margins in a market where prices dropped by more than 60% in 3 years. We built a 24x7 customer service team, an ISO 9001 registered data center and operations team, and highly automated configuration controls, including new account setup tools.

Sunnyvale, Ca, Us

eGain, a provider of email-based customer service systems, purchased Sitebridge, a provider of co-browsing technology focused on customer service, in early 1999. Post-acquisition, I worked as director of product marketing, focusing on integrating the Sitebridge product with the eGain product, and commuted from NYC to Silicon Valley. eGain had an initial public offering of stock in October of 1999, at the height of the dot-com era.

I joined Sitebridge in the summer of 1998, when it was an early stage startup with approximately 10 employees. The company provided co-browsing and web chat technology focused on customer service, and was funded by angel investors and venture capitalists, including Chelsea Capital. Sitebridge was purchased by eGain in early 1999. At Sitebridge I built the first demand generation programs, worked directly on sales and partner initiatives, and supported the founders and investors in fundraising and M&A discussions.

Littleton, Ma, Us

Formerly Natural Microsystems, NMS Communications provides DSP-based and CPU-based voice processing and fax processing technologies for the computer telephony market.I became the first marketing professional at the company in December 1994, establishing multiple marketing programs, including advertising, public relations, sales tool development, web site development, direct marketing, and more. The company had its IPO in early 1994, with a follow-on offering in 1995.I transitioned to a product management role in 1996, championing a development platform for VoIP technology used in leading toll-bypass and other Internet telephony applications.

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Boston and Silicon Valley based public relations firm focused on technology companies.

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Managed marketing documentation and public relations for this early-stage networking company. Xyplex went through a highly successful initial public offering in 1991.

Startup with shoe-string financing, provided the ProViz "video digitizer" for the early Macintosh market. Ended in bankruptcy and liquidation.

Technical writer for AtOnce! accounting software. Company purchased by Peachtree four months after I started, laying off entire organization.

Training company focused on technical sales representatives in the pharmaceutical industry.

B.A., English

College Prep

French Language - Intensive

Writing, General