I'm a native of Detroit who has worked at highly successful technology companies on both coasts and in the industrial Midwest and Canada, and I now have 54 years of executive experience in marketing, product marketing, and product management for enterprise tech companies. My entire 35 year career has been focused on B2B markets; I have focused on the SaaS/Cloud world since 1998.My career includes stints as CMO at Nulogy as we transitioned the supply chain tech company from a legacy product in a saturated market to a newly launched product in an enormous new market; CMO at Sight Machine as the manufacturing analytics company closed Series A financing and won a Gartner “Cool Vendor” award; VP Marketing at Plex Systems, where we drove the manufacturing ERP company from under $10 million to more than $70 million in revenue; and VP of Marketing of Mi8 Corp., an early software as a service company that exited successfully in 2005. Currently I'm offering my services for projects and fractional positions, while searching for a full-time role.My area of specialty is strategic messaging and competitive positioning, new category definition and market disruption. I have led several companies through projects to document and identify complex buyer’s journeys, and the target personas that are involved in decision-making.I was a relatively early adopter of the SiriusDecisions “Demand Generation Waterfall” that pioneered the process of identifying marketing qualified leads (MQLs) and the process to convert those to successful sales. Over the last 5 years I have successfully implemented Account Based Marketing (ABM) strategies for building sales pipelines in enterprise markets.
Listed skills include Saas, Lead Generation, Enterprise Software, Product Marketing, and 46 others.