Business Development & Marketing Manager
•Promoted Credit Union to outside organizations, businesses, and the community. Developed sponsorship, volunteerism/charitable events. Increased membership by securing new business partners while maintaining positive relationships with current partners and members. Consistently responsible for over 20% of new accounts.•Created and implemented an organization-wide Volunteer program that garnered attention throughout the City, resulting in receiving the "Citizen Service Award" from Mayor Luke Ravenstahl.•Managed Credit Union marketing initiatives, such as digital marketing, monthly newsletters, social media channels, and all contests and promotions.•Collaborated with key parties to create annual marketing plan in support of the organization's objectives; in charge of preparing and facilitating department's budget. •Compiled, analyzed, and reported monthly on operational statistics to track performance against the organization’s Strategic Plan. •Managed and maintained the Virtual Branch (website) utilizing the provided Content Management System (CMS), including a complete restructure of the website. •Conceived and designed perks@work Workplace Banking Program. Maintained business on both corporate and end-user levels. Grew overall presence in marketplace. •Represented as the “public face” of the Credit Union. Starred in TV and radio commercials as well as on-air interviews on WDVE and Equality Magazine. •Created and maintained the "Riverset Star Student Award" program. Partnered with KDKA/CW and 96.1 KISS FM to award outstanding students that give back to their community. Part of an overall “community first” theme. •Acquired "Exclusive Credit Union and Presenting Sponsor of the Pittsburgh Campus Challenge" through relationships and negotiations with the Dick’s Sporting Goods Pittsburgh Marathon. Event management for the 3 day festival.