Us Ceo
CurrentOur NR-based, anti-aging cosmetics (Ayucell.com) leverages the latest innovative scientific technologies to improve the vitality, youthfulness and energy of the skin. We are the first company in the world to infuse Nicotinamide Riboside (NR) into skincare products. NR is a precursor to NAD+, which is a source of energy for cells, and diminishes as we age. Nicotinamide Riboside is backed by extensive scientific research, and heralded for its high antioxidant capacity and its remarkable ability to synthesize collagen while inhibiting proteins that degrade collagen. NR activates 72% pro-collagen type-1 secretion and inhibits 62% of MMP-1. NR works at the cellular level to promote youthful, radiant skin by boosting cellular energy production, enhancing DNA repair mechanisms, and supporting overall skin health.