Proven digital marketing leader with a 20+ year track record building award-winning brands and experiences. Led international launches partnering with brands like Google, Meta, Amazon, Airbnb, Netflix, adidas, Converse, Riot Games, Swarovski and many more, and guided teams to achieve global recognition. My expertise spans creative project management & operations, key account leadership, product development, storytelling and team mentorship.As a member of the first digital marketing wave, I’ve been lucky to deliver award-winning work as part of the key innovation beats since, from some of the earliest platforms, to apps, fully integrated campaigns, experiential (including retail/in-store), AR/VR, and now AI. And I’m so excited about where we’re headed next!AdAge/Creativity described me as one of “the industry’s most respected and seasoned interactive players.” Have spoken at Cannes Lions and in many other contexts, written thought leadership for publications like Wired, The Guardian and AdAge, and served as a jury member for prestigious awards, including as a permanent Executive Member of the Webby Awards.Born in Oregon and educated in New York, I spent a number of awesome years in Sweden before taking a sabbatical in 2015-16 to sail my own boat back across the Atlantic, and since then have happily called Los Angeles home. My experience is global, but approach always hands-on, collaborative and can-do. Fluent in Swedish and a dual US-Swedish/EU citizen, I bring a unique perspective to any project.
Listed skills include Digital Strategy, Interactive Advertising, Digital Marketing, Digital Media, and 18 others.