𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡Quarterbacked all digital marketing departments; spearheaded the adoption of a $MM marketing platform transformation initiative for the $13.9B American regional bank. Reported to the CMO and C-Suite Executive Team.◑ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Led $MM platform implementation, including Marketing Operations, Process Design, Data and Analytics, complete Stack Transformation, CRM Integration, and adoption.◑ 𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Directed 5 agile squads to transition new technology and marketing processes, achieving 92% total adoption. Developed and implemented the 3Cs agile growth model, customer acquisition, customer retention, and customer deepening. ◑ 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Supported teams responsible for demand generation, content development, product marketing, workflow marketing, AI, BI, data supply chain, CRM email, website, and in-app marketing. ◑ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Ensured seamless project execution, resource allocation, and risk management. ◑ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗮𝘀𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Developed total marketing technology stack modernization and process reengineering efforts. Met 100% business case KPIs in year one. ◑ 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: Achieved seamless lead generation, sales team training, and marketing systems integrations.

𝗣𝗨𝗕𝗟𝗜𝗖𝗜𝗦 (𝗥𝗮𝘇𝗼𝗿𝗳𝗶𝘀𝗵, 𝗥𝗼𝘀𝗲𝘁𝘁𝗮, 𝗦𝗮𝗽𝗶𝗲𝗻𝘁𝗥𝗮𝘇𝗼𝗿𝗳𝗶𝘀𝗵)Directed digital transformation, marketing strategy, operational advancement, and revenue growth strategy for the financial services sector. Clients included Tommy Hilfiger, CH Robinson, Chrysler, Wellington, and KeyBank. ◑ 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Owned client relations, brand vision, marketing strategy, campaign delivery, and digital content strategy; launched traditional, event, and digital marketing initiatives and content.◑ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Drove marketing technology and platform implementation/expansion, including SaaS, Cloud, Adobe, IBM, Oracle, Sprinklr, Blue Kai, and SAP across the marketing and enterprise stack.◑ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Achieved services integration with Sprinklr cloud-based customer experience platform.

𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 + 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Led integrated marketing strategy and brand development to advance client’s position and consumer experiences.◑ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Launched social media and website marketing department; deployed multiple websites.◑ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Streamlined creative efficiencies to improve marketing quality control for RPSs, presentations, site and social content management, and prospect materials. ◑ 𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀:: Developed sales operations processes to qualify campaign prioritization and workflow.

*𝑴𝒄𝑪𝑨𝑵𝑵, 𝒇𝒐𝒓𝒎𝒆𝒓𝒍𝒚 𝑱𝑮𝑨Directed marketing and retail strategy and environmental design for retail operators, manufacturers, and brand marketers. Clients included Rumi, Macy’s, The North Face, Verizon, and Urban Outfitters.◑ 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Led retail marketing strategy related to environmental design, experiential marketing, and overall brand strategy. Created a competitive industry retail strategy library across various industry categories.◑ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Integrated strategic positioning, brand, and retail design to evolve clients’ positions and improve the consumer experience of retail and CPG clientele. ◑ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Created opportunity pipeline, achieving contract revenue equal to 180% of booked revenue.◑ 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Owned budget, including process improvement, new technology, marketing, and PR.

◑ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: created experiential marketing program for motorsports on and off the track.◑ 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Utilized data to predict, align, and monetize experiential marketing initiatives, program performance, and marketing operations to optimize brand impact and strengthen client relations.◑ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Reduced project costs by 50%; evaluated financial feasibility studies, market research, project planning, and qualified competitive advantages. Secured multi-year $MM contracts for MIE

* 𝘔𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘰𝘧 𝘎𝘭𝘰𝘣𝘢𝘭 𝘉𝘗𝘖 𝘚𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 (2004 – 2008)