Patrick Geaney Email & Phone Number

Berlin, De

Berlin

Grover is the global leader in technology rentals, and a disruptor in the consumer tech space. Here I lead a creative team to execute Grover's content and brand strategy in 4 languages and 5 markets (Germany, Austria, Spain, The Netherlands).At a glance:Developing and implementing content strategies that align with business goals, resulting in increased engagement on organic channels and efficient growth on performance channels across multiple international markets.Overseeing the production of high-quality content for various channels: performance campaigns, blogs, social media, and website copy, ensuring consistency in brand voice and messaging—and that content is optimized for conversion.Analysis of content performance using internal tools, as well as GA/Search Console, and Semrush to refine strategies and improve ROI.Leading content planning and brand development meetings. Driving creative ideas, new channels, and innovative approaches to content.Implementing SEO and content marketing best practices, resulting in improved search rankings and increased organic traffic.Guiding Grover’s AI content generation efforts and tests, allowing efficient scaling of content production timeline, while maintaining consistent tone of voice and adhering to brand.Maintain Grover’s CMS (Contentful) working with designers and developers to create and test new features.Managing a diverse team of writers and creatives, providing mentorship, conducting performance reviews, while fostering a positive and collaborative work environment.Coordinate with cross-functional teams, including product, commercial, operations, and customer support, to define content needs and align efforts with company objectives.

Berlin, Germany

As a digital agency for multinational projects and large scale digital rollouts, my role meant managing both content workflows and client relationships, at a breakneck speed. At a glance:Acted as the product expert of client CMS, leading clients on content and UX best practices, working with development teams on the technical execution of these experiences.Provided clients with guidance for localization, working with internal teams and agencies to ensure consistent production and quality. Workshopped digital campaigns and strategy with clients to find solutions across target markets, before leading meetings to refine these with local and translation teams. Collaborated with local teams on content testing and helping them to progress towards stronger user journeys.Performed audits and UAT of all features, working alongside an agile development team to deliver features within designated sprints.

Berlin, Germany

The world leader in air passenger rights and compensation claims, AirHelp has provided assistance to over 16 million passengers globally. Through my role, I was the owner of all copy and content focused on conversion.At a glance: Responsible for collaborating with marketing and product teams to optimize and test digital assets to improve conversion and overall revenue. Optimization efforts lead to record-performing CRM and B2B campaigns.Lead UX writing efforts ensuring AirHelp’s core touchpoints were understandable, user-friendly, and converted. The simplified checkout led to 15% more users completing the process.Defined messaging for new product offerings, planning content and channel needs for launch.Closely collaborated with the wider Content team and Localization team to develop and adhere to style guides, while accounting for effective translation across languages. Ownership of content uploads, CMS management, and localization processes.

The national fundraising body for Australia’s Surf Life Savers. Tasked with producing digital content for our online audiences, my role here spanned across multiple disciplines, including copywriting, content creation, campaign planning, and UX.At a glance:Copywriting for a wide variety of placements, from webpages, CRM activities, video scripts, and performance ads.End-to-end content creation for social media channels, shooting content, and editing images and videos. Collaborated with the data team to perform user research, writing surveys and combining these with demographic data to create user personas.Worked closely with customer insights to build target audiences, personalize content, and run A/B tests. Created performance reports after all campaigns and digital activities.

Brisbane, Australia

A national mental health services provider in Australia. The position I held here was a highly varied one, where I took ownership of the organization’s digital assets and brand tone of voice.At a glance:Led digital marketing initiatives and created content for the website, blog articles for SEO, CRM campaigns, and social media activities. Development of content strategy for campaign rollouts and maintaining a content calendar around key organizational events, like launches or keynotes.Used analytics to measure and report on paid and organic initiatives, before defining opportunities for asset optimisation.Drove messaging across our digital mediums, building content pillars, and collaborating with local teams to ensure accuracy for their needs. Wrote tone of voice documentation and maintained local assets to ensure consistent experience across teams and locations.

Brisbane

A boutique creative agency, my time at Human Creative allowed me to create content for a variety of clients: from The Gold Coast Commonwealth Games, to a network of local farmers building a grocery delivery service. With this in mind, effectively briefing and managing time across multiple projects was vital.At a glance:Wrote copy for a variety of clients, flexibly utilizing an array of tones of voice to tell each their unique stories. Optimized and edited existing copy with SEO at the forefront, lifting organic performance of client assets.Created visual assets, ranging from static designs and display ads, through to animations and video interviews.Collaborated with account managers to write pitchdecks, provide clients with work in progress updates, and even managing events and promotions.