Retail Director -Germany Benelux Scandinavia

Managing the operations of Sandro Paris for Germany and Benelux region:A total of 30 points of sales of standalone and shop and shop stores in the top premium department storesMy main activities are1. Brand Development and Positioning and Global Business Strategy and supply chain network for fashion brand2. To handle all retail negotiations for new business opportunities and be the spokeperson of the Brand within the existant partners3. Have developed the brand within Germany and Holland , opening new businesses at Breuninger, Kadewe and Oberpollinger and Bijenkorf4. Working closely with my team in stores , on day to day operations with animation, KPI’s, yearly , monthly and daily turnovers , working on the product knowledge and visual commerciality on the floors.5. Developing the existing workforce in stores and changing the organization of the region, putting in place an HR department and junior area managers.

1-Implemented the purchase plan strategy for top luxury doors.2-Managed decorative plans for the store openings in the region3-Handled Wholesale Accounts, optimizing logistics and contributing to the commercial expansion of the Ralph Lauren brand in the Middle East.3-Supported retailers with 50 points of sales (flagship stores, retail stores, department stores, corners), including men’s, women’s, children’s wear, Polo Jeans and Polo Golf.4-Negotiated budgets jointly with both Polo Ralph Lauren and retailers in the Middle East.5-Attended seasonal line opening and markets in Milan, Berlin, Munich for Childrenwear and work with commercials and Visual Merchandising in the buying strategy for the top doors.6-Developed the market, growing the business from a 490 K Euro operation in 2007 to 3 Million Euro operation in 2010; by penetrating new areas and point of sales.Contributed to the selection of retail stores location depending on mall grading and brand mix.7-Organized buying strategy per point of sale by assessing floor plans and commercial capacities.8-Prepared research and analysis of trends per market on a seasonal basis9-Initiated action plans and recommendation per store based on trend and sales, to maximize turnover while respecting brand guidelines and image10- Was responsible for budgets negotiation with retailers and supplier.11- Planned the Middle East sales market in Dubai with a showroom set up, new brand strategy implementation, recommendations to retailers on floor plans and sell through analysis. 12- Provided commercial support with market visits in the region, seasonal training on product and merchandizing.

1-Managed 3 stores:-The Lebanon Kaslik store branch in 2004, achieving a 20% increase in sales in one year.-The Dubai Mall of the Emirates store in 2005, achieved a 30% increase of sale in 2 years.-Oversaw the opening of the Kuwait store in 2007, hired and trained 15 employees.Was accountable for sales and profit performance maximization in assigned store. 2-Achieved store shrinkage goals, and for the establishment and implementation of both new and existing loss prevention procedures. 3-Worked with Visual Merchandisers on trouble-shooting and resolving issues (square footage issues, shop locations, missed markdowns, backstock issues, etc.) in order to build the business and achieve the budget.4-In charge of stock rotation by ordering the collection twice a week and maximizing on best sellers to increase turnover.

1-Assisted the C.O.O. in the management of the retail and buying operations.2-Analyzed sales and presented recommendations (sell through, sell out, stock management, brand productivity) to management.3-Established the merchandizing strategy and implemented it by brand performance, productivity and positioning in terms of price and image.4-Liaised with the brands suppliers for: - Reorders and replenishment to optimize sales.- Buying appointments and visitors schedules.- Visual merchandising plans and seasonal product training