New Business

Client experience: VisaStrategic Leadership Across Sponsorship and Product Campaigns:Led the creative strategy of Visa's North American IMC campaigns across their largest partnerships, the NFL and Olympics, as well as their priority business areas: eCommerce, Tap to Pay, and Travel.Insightful Pre- and Post-Campaign Consumer Research:Conducted quantitative and qualitative consumer research to inspire campaign briefs and test ideas before going into market. Specifically conducted a multi-market consumer ethnography study to gather insights around NFL fans and their love of football to develop impactful ideas for their NFL sponsorship.Global Brand Platform Development:Helped develop and launch a new global brand platform for Visa and onboarded regional marketers, as well as cross-agency teams, across the globe to ensure there was a unified application of the strategy.

Client experience: Winnebago, Russell Athletic, Wingstop, Wawa, Missouri Lottery, ARAG and Big O TiresHelped legacy brands adapt their positioning for modern consumers:Developed the strategy for legacy brands like Russell Athletic and Bartles & Jaymes who needed to adapt to a changing consumer landscape and strong competitive forces.Broke through culture with engaging brand activations:With brands like Wingstop and Square Enix, I crafted briefs that led to the development of ideas that not only sparked social conversation and embedded the brands in culture, but also resulted in record sales on key business days of the year.Lead the creation and execution of multi-channel media plans:For brands like Spirit Airlines, Dairy Queen, Missouri Lottery, and UMB bank, I developed efficient and effective media plans across TV, digital, OOH, and social and executed media buys in-market.

Client Experience: Wingstop, Russell Athletic, S'well, Wawa, and ARAGLarge allocation of experience in new business acquisition

Cross-navigation role between Engagement, Intelligence, and Strategy teams

Client experience: Dairy Queen, Missouri Lottery, Children's Health System of Texas, Spirit Airlines, and UMB Financial Corporation

Media strategy, planning and buying across all mediums.Client experience: Missouri Lottery, Children's Health System of Texas, Spirit Airlines, and UMB Financial Corporation

- Planned and purchased media in local markets- Analyzed advertising opportunities to determine their worth and effectiveness - Communicated between vendors and the paid media team when negotiating rates and CPP's- Developed paid media plan for Summer Intern Project (Client: Daisy Brand Cottage Cheese)Client Experience: Missouri Lottery, Children's Health System of Texas, Spirit Airlines, and Daisy Brand Cottage Cheese

Competed in and won a national case study competitionClient: API (the American Petroleum Institute)We presented in San Francisco to the top executives of America's leading oil companies and our campaign was chosen as the number one campaign in the nation.

- Created promotional materials for Columbia Public Schools sporting events using Adobe products. - Edited commercials to be played on Daktronics equipment at all the schools.- Helped set up and work the Daktronics equipment during sporting eventsClient Experience: Hickman High School & Rock Bridge High School