Patrick Hallenbeck Email & Phone Number

Cary, Nc, Us

Seattle, Wa, Us

Led rebrand effort to transform Twitch Prime into Prime Gaming. Included technical work to switch technical back-end, building a new sign in and sign up funnel, and rebranding of website and media assets.Designed and launched the Free Games With Prime benefit program for Twitch Prime. Led to an increase of nearly 600+ basis points in long term paid retention in non-fraudulent users.Launched new experimentation program focused on developing new user benefits based on data. Initial results led to a new Prime Video credit for new users.Identified long-term restriction in technical platform. Proposed and led complete overhaul of architecture of the program enabling access to Amazon toolset and functionality.Identified user issues in the signup pipeline and implemented fixes, resulting in a 500+ basis point increase in new user conversion.Led internal team on new content program execution, including Nintendo partnership, League of Legends partnership, and Amazon Games Profile management.Created new metric standards for product launch documentation, which were adopted across Amazon Games Studios.

Seattle, Washington, Us

Driving long term revenue growth and player retention for an Editor's Choice midcore title (Dungeon Boss) while maintaining a data-driven approach to product development and direction.Built and maintained the annual financial target and performance model for the game. Used historical performance and planned in-game behavior changes to plan both top-line performance and enable deeper marketing investment in the game.Developed a live operations guide based on event performance and measurement of over a year's worth of player behavior. Provides both a series of core measurements for future events and games and a framework for measuring new types of events in various game genres.Led a fundamental shift in game focus to enable better player retention by analyzing market trends and identifying core weaknesses in previous game behavior. Used data-driven modelling to prove out reason for changes and earned executive level support for the new direction of the game.

Seattle, Washington, Us

Built out new sets of reporting in the Tableau engine detailing economy performance of multiple titles. Standardized performance metrics across multiple titles in different genres to enable the company to maximize spend on high performing titles. Supported the launch of Dungeon Boss (Editors Choice iOS and Android) from the inception of the project. Designed tracking schema to enable deep behavioral analysis and player analytics. Drove an increase in user monetization by modeling out player behavior and predicting pinch points. Managed the backlog of deep analysis and provided data driven design decisions for global economy tuning.Led the team through multiple company restructuring moments and helped refine the onboarding process for new analysts. Covered multiple titles during restructuring process to enable business functions to continue while short handed.

Managing the placement of lines for a convention that brought over 100,000 attendees in 2012 to two shows on either side of the country. From the initial line to enter the convention, to theater lines, lines to enter booths in the expo hall, and lines for the nightly concerts, my responsibility covers all of them. Working directly with Penny Arcade and Reed Expo staff, I study the schedule and map prior to the convention to identify potential crowd control points and maximum-capacity events. From these I develop a plan that meets fire code and allows for overages. Once the show has started I maintain that plan and develop on-the-fly solutions to unexpected problems in an effort to keep both attendees and the fire marshal happy.

San Francisco, California, Us

Support the Zynga Seattle studio with player analytics, including player insights, gameplay optimization, and revenue funnel analysis. Investigated and defined the connected play experience uplift for games on both web and mobile platforms. Identified revenue leaks and helped to close those gaps. Designed a new measure of gameplay completion that enable the team to accurately predict how quickly users would pass through new content. Built and implemented taxonomy for a new game launch and saw the launch process through to a live status. Designed player data taxonomy for a new game and implemented from concept through launch. Created design specifications for game features and managed end-to-end implementation and validation.

Developed user personas to better understand client use of flagship product. Designed and implemented a new training program based on personas to better suit client needs. Assisted in the development and implementation of new client success reporting methodology. Performed myriad ad hoc reports to fulfill client requests.

Denver, Co, Us

Led the implementation team through the transition from Peoplesoft to Oracle. Identified customers below list price worth $7.5 million and developed a plan to bring them to list over a 3 year period. Developed a linked plan to reduce current levels of discounting to prevent future off list pricing. Created a new customer pricing profile to track long-term customer performance. Executed a pricing increase plan to bring in an additional 8% recurring revenue from existing customers worth $11.4 million.Created and maintained a competitive information database on all major competitors. Was one of two leads on a team focused on simplifying current pricing structure. Assisted marketing efforts by building potential benefit scenarios for new promotional offers. Assisted sales through the development of ROI tools for customer facing events. Enhanced and maintained the corporate financial model.

Us

Acted as a Senior Analyst for the company. Designed, built, and maintained the company 24 month plan. Regularly ran and updated performance, financial, marketing, and customer satisfaction analysis. Reporting duties included daily, weekly, and monthly reports to vice presidents in varying departments, the CFO, and the CEO on topics touching all aspects of the business. Designed and monitored key performance indicators for the Sales and Marketing departments. Created and delivered board-level presentations on the health and status of the business. Built cost/benefit models for new channel partner proposals and tracked performance against them.

Seattle, Washington, Us

Maintained the pricing and ship inventory for the Europe product. Designed and maintained two new reporting procedures to compare incoming revenue against promotional materials. Assisted in developing the overall pricing and marketing strategy for the 2008 season. Redesigned and streamlined the currency conversion process used for marketing campaigns. Maintained oversight of day-to-day revenue gain to maximize profit.

Seattle, Wa, Us

Participated in the creation and maintenance of the current Pricing Packet system. Initiated new systems of analysis of Dwelling/Fire information. Conducted multiple customer refund projects for Dwelling/Fire line. Conducted Louisiana Recoupment project after Hurricane Katrina. Assisted in updating Missouri protection class tables. Participated in communication with various state Department of Insurance agencies. Conducted maintenance and updates of various internal databases. Assisted in identifying data for current scorecard system. Researched competitor data and information. Monitored sales data to check for and disable security holes in agency system. Supported Claims Recoding project. Executed analysis of competitive data for Midwest region. Composed databases of competitive information through data mining. Lead zip code-to-territory data transition team. Performed updates to local system from Department of Insurance directives.

Bs, Business Administration - Management & Organization

Aerospace Studies