Lead product development and UX design, driving hundreds of millions in annual business unit revenue. Build products around content and work management, design tools and personalization used by 10,000+ schools nationally to create and sell millions of annual publications.Currently lead the redesign and development of multiple consumer products estimated to collectively deliver +15 point purchase rate increase and significant EBITDA impact in 2025.Secure leadership alignment on key product strategies and roadmaps, contributing to double digit YOY growth in business unit revenue.Use data and user feedback to build product opportunity roadmaps, securing funding and resources to drive +10 point improvement in YOY satisfaction.Negotiate contracts that accelerate product development by 25% and save hundreds of thousands annually.Collaborate with business, customer, and technology teams to promote product vision, strategy, and report on KPIs for continuous improvement.Drive seamless experiences across platforms and products, conducting user research, wireframing, rapid prototyping and usability testing to inform product design decisions.Empower direct reports and individual contributors to make decisions, while also providing mentorship to support their skills and career development.

Transformed operations and project delivery, achieving 25% YOY revenue growth, 34% profit increase.Joined a growing creative and branding agency, tasked with establishing new processes aimed at improving project management and the bottom line.Started daily stand-ups to set priorities, remove obstacles and monitor progress.Partnered with project and design teams to implement a Kanban project management process.Created a new content management process to reduce time waste, improve quality.Organized and carried out new time tracking, invoicing and accounting practices to provide more visibility into resources, project budgets and cash flow.

Owned user experience vision and product development for 25+ clients across industries.Used data, user feedback to identify opportunities, create opportunity roadmaps and drive the development of user centric digital experiences.Humanized users through UX personas—defining needs, common pain points, unique frustrations and ideal experiences.Synthesized recommendations into wireframes and prototypes to communicate user experience, features and for usability testing.Defined KPIs to measure success, communicate ROI and continuously evaluate product performance to identify opportunities for improvement.

Led 30+ responsive web, mobile and software projects from conception to launch and beyond.Collaborated with cross-functional team leads on priorities, resource planning and breaking down work into achievable milestones using agile and hybrid methodologies.Fostered open communication to provide transparent status updates to key stakeholders, identifying potential bottlenecks and blockers.Eased the exchange of ideas by translating complex concepts to non-technical audiences.Received agency Impact Award for contributions to performance and culture.

Managed product strategy and project delivery for in-house digital team.Modernized Pizza Hut’s reading incentive program BOOK IT! with redesigned iOS, Android and web products used by 14 million students and their teachers.Collaborated with Texas Health Resources and Gallup-Healthways to generate one million Well-Being Score surveys via mini-promotions and a custom microsite.

Took over the LegacyTexas Bank responsive website redesign project, managing key stakeholders and internal agency resources from concept to launch.Managed UX designers, engineers and project managers in completing requirements gathering, finalizing the user experience, producing content and final development.While it was a brief contract opportunity, it was a rich experience that broadened my skill set in delivering complex digital experiences.

Headed GameStop’s new product launch campaigns, recognized with 14 industry awards.Developed go-to-market strategy and executed national consumer promotions launching new products for Call of Duty, Halo, Madden franchises and more.Achieved one million pre-orders for the Call of Duty franchise three consecutive years.Led retailer’s largest company-wide program, generated 6% increase in YOY transactions.

Collaborated with the business development team to generate more than $1 million in revenue by serving Fortune 500 clients across industry verticals such as travel and hospitality, entertainment, retail, CPG, food and beverage, and QSR. Developed and presented mobile solutions as the first point of contact for internal and external new business opportunities.

Worked in the Business Development group. Researched and collaborated on an emerging sports strategy for Madison Square Garden.Developed recommendations on strategic charitable partners for the Nintendo Wii Fit product launch.

Researched and contributed to marketing strategies for New Orleans’ Premier Development League soccer team—the Shell Shockers. Managed PR projects for Southern Comfort’s presence at Voodoo Fest 2007 and Brad Pitt’s Make it Right foundation—a rebuilding effort for the Lower 9th Ward after Hurricane Katrina.