Patrick Hatfield Email & Phone Number

Detroit, MI, US

Oakland County, Michigan, US

• Strategic. Creative. Innovative.Personal LLC focuses on delivering full-service solutions, design, and consulting across traditional, digital, and experiential platforms between full-time or contract-serviced-based.
• Premier Communications Group - RFQ/Strategy Consultant
• Building Lifecycle Applications - Consultant
• Upper Deck / Fleer / Skybox - Warner Brothers Licensed Properties - Illustrator
• Google through Artech/Tech-Pro
• Healthy Eyes Advantage (HEA) - Creative Director/Strategist: Interactive/Digital/Print, Communications and Marketing Materials

Greenville, SC, US

• Lead, Support + Develop UX/UI Design Team solutions in an agile environment with an emphasis on supporting business objectives, aligning with user needs across Gordains' suite of products moving to a global unified.
• Contribute to product planning: epics, sprints, releases, etc. in partnership with product managers, product owners, technical and development counterparts with a focus on iterative incremental design, development and.
• Develop wireframes, prototypes and cross-functional component driven solutions across the digital landscape with a focus on the most viable user-centric solutions
• Design and maintain standards and guidelines across all digital platforms in support of product deployment from web based to mobile application. Focus on attention to detail, human centered design methodologies, and.
• Adopt iterative design and agile methodologies in support of incremental design and user experience improvements to meet, adapt to and solve stakeholder and market needs across regional deployments.
• Mentor, Facilitate and contribute to UX Department vision and future state as products and processes evolve within the product ecosystem.

Toronto, ON, CA

• Lead ideation, product testing and deliverables and research within an iterative, agile environment delivering user journeys, wireframes, hi-, low-fidelity prototypes within a FIGMA based design system with focus on.
• Extended product designs content across six business verticals contributing increase in direct digital conversion across New Sales through iterative functional prototyping + A/B testing.
• Reduced time to delivery by analyzing ways-of-working and structuring sprint discovery, design, A11y and Development input and turn-over across digital POD (getting by-in from collaborative team members, project.
• Contributed to scalable component based design system migration from Sketch/Invision to FIGMA including on boarding users less familiar with FIGMA by sharing knowledge and reviews on prototyping methodologies.
• Launched new products: Westlaw and Practical Law: Small Law, Law Firms, Corporate and Government increased conversion of Pure Digital Sales, Checkpoint Edge: Tax Accounting Professionals: Audit, TAP Tax launched.
• Implemented a user “know me” content strategy to reduce cognitive load and product understanding including optional paths for segmented user types: standard product presentation offerings, guided selling resulting in.

Leverkusen, North Rhine-Westphalia, DE

• Focused on global + regional user centered qualitative and quantitative studies, develop UX/UI with human-centered desktop, mobile iOS and stand alone applications.
• Developed UX/UI design solutions in an agile environment with an emphasis on defining stakeholder, global user needs utilizing iterative design solutions with UXR, HCD, user adoption and business strategy at the.
• Lead product planning: epics, sprints, user story development, etc. in partnership with agile coach, account and stakeholders, with a focus on iterative incremental development and deployment.
• Develop wireframes, prototypes and cross-functional component driven solutions across the digital landscape with a focus on the most viable user-centric solutions
• Design and maintain standards and guidelines across all digital platforms in support of product deployment from web based to mobile application. Focus on attention to detail, human centered design methodologies, and.
• Adapt iterative design and agile methodologies in support of incremental design and user experience improvements to meet, adapt to and solve stakeholder and market needs across regional deployments.

Detroit, MI, US

• Lead creative ideation, user experience design, interactive design, development production and deployment across omni-channel, B2B, B2C and Enterprise solutions from concept to completion working closely with.
• Supported B2B and B2C solutions across CRM, SaaS, Enterprise and campaign driven efforts for full product, domain and campaign life-cycle across diversified client brands such as: Whirlpool, KitchenAid, Gladiator.
• Launched Ford Transit Upfits application and domain an industry first HTML 5, drag-and-drop vehicle configurator that pulled user base from completion and took the B2B sales tool. Eventually expanding to include B2C..
• Spearheaded integration of five domains supporting diverse users across five unique business verticals unifying vehicle product expansion with diverse user base across commercial, consumer, product and accessibly.

Detroit, MI, US

• Built a conduit to develop and staff internship program (Design and Interactive).
• Attend portfolio reviews, recruiting events to bolster appearance within the creative industry and assist in successfully building relationships focused on education, development recruiting, retention and mentoring.

Troy, Michigan, US

Lead user experience and user interface, design and creative initiatives for the development of web based applications, over-the-air configuration and updates and supporting marketing and communication vehicles in the form of visualization and conceptualizing complex user interactions, wireframes and prototypes, specifications and release documents.

Royal Oak, MI, US

Responsible for the development and production of all internal interactive communication design including client creative strategy, project ideation, branding, development and implementation and messaging.Lead the internal marketing writers and programers to enhance the creativity of each project with the goal of elevating each project to the highest.

New York, NY, US

• Manage, maintain and lead interactive and technological challenges for AIGA Detroit Michigan regional events, campaigns, awards, community and professional initiatives.
• Oversight and development of all website initiatives including site and data architecture, content and usability development, website design/redesign, online forms, web analytics, data capture and relevant progressive.
• Develop integrated conceptual interactive experiential solutions to engage existing and future members and broaden the scope and awareness of design as a viable business tool.
• Extend the existing website portal into a chapter archive and tool for Detroit and regional Michigan design community.
• Oversee the continual migration of all archived event materials ie., video, photography, pod casts, sponsorship and vendor promotions to the website and promote dissemination of information through scheduled eMarketing.
• Contribute to regional design direction and development of community and membership initiatives for the advancement of design as a profession and a broader understanding within the design and non-design community of.

New York, NY, US

• Responsible for all International / Interactive Design: UX/UI Design, Design/Art Direction, Creative Direction, Management, and Deployment within the Retail Performance Solutions Group at BBDO Detroit for.
• Integrated Omni-channel materials in the form of interactive, eLearning, experiential, on-site/POP, and direct were developed and delivered to international markets to improve retail performance goals, brand awareness.
• Supported eighteen international markets in the development and deployment, delivery, and customization of digitally focused campaign deliverables within a global deployment system of thousands of regional.
• Supported SCORM Compliant LMS (Learning Management Systems) across Chrysler Group: Chrysler, Jeep, Dodge, RAM, and Mopar brands launching dozens of object-oriented LMS courses within the full product lifecycle using.

Detroit, MI, US

• UX Interactive Design Instructor
• Utilized my previous experience and the teachings of my mentors (now Design Department Chair and Faculty at CCS) to extend that knowledge and industry experience to the next generation. A rewarding opportunity for me.
• Enhanced and updated design curriculum focusing on education tracks putting focus on human-centered design methodology, increasing validity of students to graduate and enter the job market with accurate, real-life.

Royal Oak, Michigan, US

• Planning, strategy, interactive, advertising, design and web development for a large and wide range of diversified clients.
• Work directly with president and account directors on new and existing clients to develop annual business strategies and media planning for print, interactive, trade, corporate, experiential and b-to-b advertising.
• Contributed to incremental growth with General Motors Communications client from three divisions to eight product divisions providing innovative, custom branded packaging and digital interactive experiences.
• Brought digital and illustration capabilities in-house reducing outside costs by 30%.
• Contributed to client base growth strategy, business and design expansion, and digital creative offerings through engaging, thought-provoking solutions expanding ways-of-working, capabilities, salability and production.
• Successfully managed team of designers and art directors for various projects ranging from interactive and web development and print with production structure directed by rigid time lines, firm, segmented and allocated.

• Design, manage and develop identity systems, marketing campaigns, interactive multimedia, web sites and direct for a diverse range of clients.
• Initiate interactive solutions to broaden the offerings within the company and lead technology based interactive solutions to extend client/company relationship into previously unreachable areas.
• Developed solutions across multiple channels in both domestic and international markets including B2B, B2C, Retail-Consumer Technology, Business Technology, Military, Retail/Floral, Non-profit, Telematics, Advertising.

• Develop custom designed 3D CAD display solutions to extend brand presence and key message to targeted audience with emphasis on attendee traffic patterns, emotional and experiential engagement with the goal of.
• Utilizing semi-custom display components to develop exhibit displays and environments from beginning concept design to final completion.
• Coordination of vendor scheduling, quoting and production of display systems, image and graphic, experiential and environment materials.
• Develop creative solutions for communications marketing and strategy for internal branding and promotions focusing on awareness and business/sales lead generation, development and completion.
• Relied upon for development of new and specialized design and printing methodology and solutions including experimental printing methods, process and materials development and integration to gain market share, extend.

Ce - Communication Design / Interactive, Art Direction And Interactive Media

Bachelor Of Fine Arts - Bfa, Design/Illustration Minor: Writing

Training, Design Qualifications Studies

Ce - Graphic Design Second Consentration