Patrick Hatfield Email & Phone Number

Detroit, Mi, Us

Oakland County, Michigan, Us

Strategic. Creative. Innovative.Personal LLC focuses on delivering full-service solutions, design, and consulting across traditional, digital, and experiential platforms between full-time or contract-serviced-based employment. Creative Director/Design ConsultantDigital, human-centered design consulting, planning, and production support across traditional, digital, 360º, VR, AR, and experiential needs direct-to-client or through studio/firm support.Clients:• Premier Communications Group - RFQ/Strategy Consultant• Building Lifecycle Applications - Consultant • Upper Deck / Fleer / Skybox - Warner Brothers Licensed Properties - Illustrator• Google through Artech/Tech-Pro • Healthy Eyes Advantage (HEA) - Creative Director/Strategist: Interactive/Digital/Print, Communications and Marketing Materials• Vision West- Creative Director/Strategist: Interactive/Digital/Print, Communications and Marketing Materials• North Design - Creative Direction/Design Consultant: Russian World Cup Bid• Premier Communications Group - Creative Director/Consultant: Chevy Volt Unplugged interactive Event • Premier Communications Group - Creative Director/Consultant: Chevy Volt Development Award• Premier Communications Group - Creative Director/Consultant: Transilwrap 3D Film AD/Promo Materials• I Like Pie Bakeshop - Design and Branding Consultant: Branding, Messaging, Business Launch Materials• Mattel - Story Board Artist• Marvel Entertainment - Production Illustration: Iron-Man, Gambit• Marvel Kabam - UX/UI Prototype Design Mobile Game• Universal Studios - Concept Artist

Greenville, Sc, Us

• Lead, Support + Develop UX/UI Design Team solutions in an agile environment with an emphasis on supporting business objectives, aligning with user needs across Gordains' suite of products moving to a global unified platform.• Contribute to product planning: epics, sprints, releases, etc. in partnership with product managers, product owners, technical and development counterparts with a focus on iterative incremental design, development and deployment. • Develop wireframes, prototypes and cross-functional component driven solutions across the digital landscape with a focus on the most viable user-centric solutions• Design and maintain standards and guidelines across all digital platforms in support of product deployment from web based to mobile application. Focus on attention to detail, human centered design methodologies, and user/market adoption. • Adopt iterative design and agile methodologies in support of incremental design and user experience improvements to meet, adapt to and solve stakeholder and market needs across regional deployments. • Mentor, Facilitate and contribute to UX Department vision and future state as products and processes evolve within the product ecosystem.

Toronto, On, Ca

Lead ideation, product testing and deliverables and research within an iterative, agile environment delivering user journeys, wireframes, hi-, low-fidelity prototypes within a FIGMA based design system with focus on patterns, standards of practice, lead generation/conversion validating solutions for enterprise products for the most optimal user engagement and adoption.• Extended product designs content across six business verticals contributing increase in direct digital conversion across New Sales through iterative functional prototyping + A/B testing.• Reduced time to delivery by analyzing ways-of-working and structuring sprint discovery, design, A11y and Development input and turn-over across digital POD (getting by-in from collaborative team members, project managers and digital specialist to refine approval processes and deliver faster iterative solutions. • Contributed to scalable component based design system migration from Sketch/Invision to FIGMA including on boarding users less familiar with FIGMA by sharing knowledge and reviews on prototyping methodologies. • Launched new products: Westlaw and Practical Law: Small Law, Law Firms, Corporate and Government increased conversion of Pure Digital Sales, Checkpoint Edge: Tax Accounting Professionals: Audit, TAP Tax launched meeting Total Digital New Sales goal attainment YTD.• Implemented a user “know me” content strategy to reduce cognitive load and product understanding including optional paths for segmented user types: standard product presentation offerings, guided selling resulting in upswing conversion and product knowledge retention

Leverkusen, North Rhine-Westphalia, De

Focused on global + regional user centered qualitative and quantitative studies, develop UX/UI with human-centered desktop, mobile iOS and stand alone applications. • Developed UX/UI design solutions in an agile environment with an emphasis on defining stakeholder, global user needs utilizing iterative design solutions with UXR, HCD, user adoption and business strategy at the forefront of the decision process.• Lead product planning: epics, sprints, user story development, etc. in partnership with agile coach, account and stakeholders, with a focus on iterative incremental development and deployment. • Develop wireframes, prototypes and cross-functional component driven solutions across the digital landscape with a focus on the most viable user-centric solutions• Design and maintain standards and guidelines across all digital platforms in support of product deployment from web based to mobile application. Focus on attention to detail, human centered design methodologies, and user/market adoption. • Adapt iterative design and agile methodologies in support of incremental design and user experience improvements to meet, adapt to and solve stakeholder and market needs across regional deployments.

Detroit, Mi, Us

Lead creative ideation, user experience design, interactive design, development production and deployment across omni-channel, B2B, B2C and Enterprise solutions from concept to completion working closely with stakeholders to develop strategic creative solutions resulting in quantifiable, trackable results.• Supported B2B and B2C solutions across CRM, SaaS, Enterprise and campaign driven efforts for full product, domain and campaign life-cycle across diversified client brands such as: Whirlpool, KitchenAid, Gladiator Garageworks, Wolverine Worldwide: CAT Footwear, Hush Puppies, McKesson Corporation, Proctor&Gamble, Amerisure Insurance Farm Bureau Insurance, Loan Science.• Launched Ford Transit Upfits application and domain an industry first HTML 5, drag-and-drop vehicle configurator that pulled user base from completion and took the B2B sales tool. Eventually expanding to include B2C. Initial project launch was under 1-year with three vocational vehicle upfitters and was designed to be a growth project which lasted nearly eight years generating large incremental revenue over the project duration. • Spearheaded integration of five domains supporting diverse users across five unique business verticals unifying vehicle product expansion with diverse user base across commercial, consumer, product and accessibly audiences successfully testing business segment design systems into integrated global Ford design system while focusing on diverse user-centered segments needs.

Detroit, Mi, Us

Built a conduit to develop and staff internship program (Design and Interactive).• Attend portfolio reviews, recruiting events to bolster appearance within the creative industry and assist in successfully building relationships focused on education, development recruiting, retention and mentoring.

Troy, Michigan, Us

Lead user experience and user interface, design and creative initiatives for the development of web based applications, over-the-air configuration and updates and supporting marketing and communication vehicles in the form of visualization and conceptualizing complex user interactions, wireframes and prototypes, specifications and release documents, marketing and interactive promotional materials.Responsible for all creative ideation, visual design and development quality, vision and full-life cycle of web and interactive applications including: web based applications, web sites, tablet and stand alone applications, print and supportive online and traditional marketing materials. Lead the internal technical writers and developers in developing standards of practice for user interface design development, tracking and release documents for each application version with a focus on usability, user understanding, client and company user performance improvement.Manage internal and external creative resources to ensure defined goals, project workflow, exceptional user experience, visual integration, project deadline phase completion, budget and established release results are met.Develop new avenues and methodology in support of expanding new business with Chrysler Group LLC, Fiat and FIAZA. Including over-the-air and stand alone applications design, visual and technical support to executive level Chrysler team for development and protocol between Chrysler Group, FIAT and FIAZA.

Royal Oak, Mi, Us

Responsible for the development and production of all internal interactive communication design including client creative strategy, project ideation, branding, development and implementation and messaging.Lead the internal marketing writers and programers to enhance the creativity of each project with the goal of elevating each project to the highest levels based on outlined interactive client goals.Develop full-scale flight plan for deign and development process and integration between the various groups, web development, web marketing/messaging and sales for scope of project offerings, cost and profitability enhancing the internal design offerings within the scope of work.Work with and manage outside creative resources to ensure project development and design meets quality and delivery standards, budget and time frame with the key emphasis on elevating the creative solutions and delivering the highest levels of client satisfaction.Work with client and company stakeholders through all phases of project discovery, conceptualization, design, development and delivery with focus on developing solutions that harness internal skills, expand company offerings to client needs and evolve the company/client relationship for future business partnerships.

New York, Ny, Us

Manage, maintain and lead interactive and technological challenges for AIGA Detroit Michigan regional events, campaigns, awards, community and professional initiatives. • Oversight and development of all website initiatives including site and data architecture, content and usability development, website design/redesign, online forms, web analytics, data capture and relevant progressive technology deployment.• Develop integrated conceptual interactive experiential solutions to engage existing and future members and broaden the scope and awareness of design as a viable business tool.• Extend the existing website portal into a chapter archive and tool for Detroit and regional Michigan design community. • Oversee the continual migration of all archived event materials ie., video, photography, pod casts, sponsorship and vendor promotions to the website and promote dissemination of information through scheduled eMarketing design and deployment.• Contribute to regional design direction and development of community and membership initiatives for the advancement of design as a profession and a broader understanding within the design and non-design community of the importance of design as a quantifiable relevant business tool.

New York, Ny, Us

Responsible for all International / Interactive Design: UX/UI Design, Design/Art Direction, Creative Direction, Management, and Deployment within the Retail Performance Solutions Group at BBDO Detroit for 18-International Markets, Domestic Initiatives, and some Canadian Market needs.• Integrated Omni-channel materials in the form of interactive, eLearning, experiential, on-site/POP, and direct were developed and delivered to international markets to improve retail performance goals, brand awareness, and market growth for Chrysler Group: Chrysler, Jeep, Dodge, RAM, and Mopar brands.• Supported eighteen international markets in the development and deployment, delivery, and customization of digitally focused campaign deliverables within a global deployment system of thousands of regional, business-segmented digital marketing branded and design system-specific components. • Supported SCORM Compliant LMS (Learning Management Systems) across Chrysler Group: Chrysler, Jeep, Dodge, RAM, and Mopar brands launching dozens of object-oriented LMS courses within the full product lifecycle using storytelling, metaphor, and content specialization to educate users with 89% pass/fail knowledge retention rate within a shared global and domestic platform allowing for user, learner/trainer customization and integration of the full LMS library of product, engineering, sales and technical content.

Detroit, Mi, Us

UX Interactive Design Instructor• Utilized my previous experience and the teachings of my mentors (now Design Department Chair and Faculty at CCS) to extend that knowledge and industry experience to the next generation. A rewarding opportunity for me and an opportunity to give back to the industry and positively influence future creatives as they develop their knowledge base, refine their portfolios and enter the design field.• Enhanced and updated design curriculum focusing on education tracks putting focus on human-centered design methodology, increasing validity of students to graduate and enter the job market with accurate, real-life scenario-based teaching methodology.

Royal Oak, Michigan, Us

Planning, strategy, interactive, advertising, design and web development for a large and wide range of diversified clients.• Work directly with president and account directors on new and existing clients to develop annual business strategies and media planning for print, interactive, trade, corporate, experiential and b-to-b advertising.• Contributed to incremental growth with General Motors Communications client from three divisions to eight product divisions providing innovative, custom branded packaging and digital interactive experiences.• Brought digital and illustration capabilities in-house reducing outside costs by 30%. • Contributed to client base growth strategy, business and design expansion, and digital creative offerings through engaging, thought-provoking solutions expanding ways-of-working, capabilities, salability and production through the entire project/product life-cycle.• Successfully managed team of designers and art directors for various projects ranging from interactive and web development and print with production structure directed by rigid time lines, firm, segmented and allocated budgets.• Provide innovative, cost effective solutions with key emphasis on extending brand awareness, desired response and demographic saturation.• Proven ability to combine concepts of strategy, marketing, partnering and brand management with in-depth technical knowledge exceeding business objectives, KPI and ROI.• Generate strategies with sales associates to develop trackable performance guidelines and measurements providing qualified client lead generation and subsequent client growth.• Focused on B2B, B2C and omni-channel, enterprise solutions across strategic touch points fortified with quantifiable results supporting diversified client base, from Automotive, Financial, Healthcare, Software and Business Services.

Design, manage and develop identity systems, marketing campaigns, interactive multimedia, web sites and direct for a diverse range of clients.• Initiate interactive solutions to broaden the offerings within the company and lead technology based interactive solutions to extend client/company relationship into previously unreachable areas.• Developed solutions across multiple channels in both domestic and international markets including B2B, B2C, Retail-Consumer Technology, Business Technology, Military, Retail/Floral, Non-profit, Telematics, Advertising, Medical, Utilities and Home Furnishing Industries

Develop custom designed 3D CAD display solutions to extend brand presence and key message to targeted audience with emphasis on attendee traffic patterns, emotional and experiential engagement with the goal of extending brand awareness, point-of-mind recognition, company/product features and benefits leading to the development of new business.• Utilizing semi-custom display components to develop exhibit displays and environments from beginning concept design to final completion.• Coordination of vendor scheduling, quoting and production of display systems, image and graphic, experiential and environment materials.• Develop creative solutions for communications marketing and strategy for internal branding and promotions focusing on awareness and business/sales lead generation, development and completion.• Relied upon for development of new and specialized design and printing methodology and solutions including experimental printing methods, process and materials development and integration to gain market share, extend warranty of products and continually stay firmly ahead of the competition.

Ce - Communication Design / Interactive, Art Direction And Interactive Media

Bachelor Of Fine Arts - Bfa, Design/Illustration Minor: Writing

Training, Design Qualifications Studies

Ce - Graphic Design Second Consentration