Patrick Haywood Email & Phone Number

San Jose, California, United States

• Directed the global roll-out and ongoing refinement of a content supply chain solution, leveraging Adobe Workfront and Adobe Experience Manager (AEM) Assets, ensuring seamless integration into the global DMe B2B.
• Led the expanded adoption, governance, and strategic oversight of the Workfront and AEM Assets platforms, partnering with internal stakeholders to drive continuous improvement initiatives and align platform.
• Managed and developed a high-performing team, equipping them with the necessary knowledge and training in content production, digital asset management, and system governance to ensure optimal operational outcomes.

San Jose, California, United States

• Spearheaded the design and implementation of a content supply chain solution for the North American DMe B2B Marketing team, resulting in accelerated speed to market, improved resource capacity, and enhanced content ROI.
• Led the strategic transition of content production project management from Airtable to Adobe Workfront, centralizing operations and aligning workflows with business objectives to support the content development process.
• Centralized digital asset management (DAM) practice within AEM Assets.
• Standardized metadata and campaign taxonomy across the marketing team’s tech stack to ensure consistent and efficient content management practices.
• Collaborated with cross-functional teams, including marketers, creatives, and agencies, to align business requirements with content production processes, ensuring seamless integration with Workfront and AEM Assets.
• Partnered with Workfront and AEM administrators to translate business needs into technical solutions, advising on best practices and configuration for optimal platform performance and alignment with business objectives.

San Francisco, California, United States

• Led the strategic transition of content production project management from Airtable to Adobe Workfront, centralizing operations and aligning workflows with business objectives to support the content development process.
• Centralized digital asset management (DAM) practice within AEM Assets.
• Standardized metadata and campaign taxonomy across the marketing team’s tech stack to ensure consistent and efficient content management practices.
• Worked closely with cross-functional teams, including marketers, creatives, and agencies, to align business requirements with content production processes, ensuring seamless integration with Workfront and AEM Assets.
• Partnered with Workfront and AEM administrators to translate business needs into technical solutions, advising on best practices and configuration for optimal platform performance and alignment with business objectives.

Santa Cruz, California

• Led and managed all aspects of creative operations across marketing, production and creative workflows, while ensuring all creative resourcing, hiring, budgets, and timelines were on track to keep the marketing and.
• Consolidated multiple content supply chains into a single, streamlined pipeline, enhancing governance, operational oversight, and technical alignment with the organization’s content development goals.
• Led all aspects of a managed-services team, including management of a budget exceeding $2 million, ensuring both creative and operational resources were effectively allocated to support the content production needs of.
• Designed the integration of Adobe Workfront with SDL Worldserver to optimize the localization workflow, improving time-to-market and ensuring seamless content delivery across multiple regions.
• Directed the successful migration of Polycom’s digital assets to AEM Assets, standardizing digital asset management practices and aligning with broader content supply chain strategies.
• Continued to lead a team of four operational and technology program managers, ensuring their roles were well-defined and that they were equipped to support the needs of creative production, DAM, project management, and.

• Led the expansion and enhancement of a regional content supply chain within a globally reorganized marketing team, aligning content production processes with broader organizational goals.
• Successfully drove the expanded adoption of Adobe Workfront to support a new global content operating model, ensuring alignment with business needs and enhancing operational efficiency.
• Helped develop a managed-service to scale the supply of creative, marketing, and operational resources to support content production needs of the organization.
• Developed and supervised a team of four program managers to support the operational and technology needs of creative production, DAM, project management, and localization, contributing to the overall success of content.
• Spearheaded the creation of a campaign taxonomy and metadata schema across the tech stack, enhancing system efficiency and aligning with governance standards.
• Led the migration from OpenText to AEM Assets, significantly improving the web team's capabilities and contributing to the overall financial success of the organization through optimized digital asset management.

• Accelerated team efficiency by improving creative processes through the development of workflows, operational standards, documentation, and the implementation of technology.
• Engaged with marketers, in-house creatives, and external agencies to consolidate disparate marketing and creative processes into a streamlined, efficient operation
• Selected, implemented, and administered project management tool, Adobe Workfront, playing a pivotal role in standardizing content operations and ensuring alignment across teams.
• Standardized campaign taxonomy and metadata across tech stack, which enhanced system efficiency, improved reporting accuracy, and supported better decision-making processes.

• Overhauled and redefined an existing regional DAM practice and technology, creating a new global model that set the stage for a scalable and efficient content management system.
• Established DAM best practices, including file naming conventions, metadata schema, and standard delivery specifications, ensuring consistent and efficient asset management.
• Selected, implemented, and administered the Open Text Media Manager DAM platform, providing critical support to content operations and enabling streamlined content development and deployment processes.

United States

• Developed and implemented strategies for the care, maintenance, and digitization of various rare and antique photographic holdings.
• Designed best practices and workflow standards for digital asset creation, metadata and image rights management for digital assets in a collection management system.

• Administered the day-to-day operations of a regional DAM solution, supporting the North American marketing team in managing and organizing digital assets.
• Developed and implemented best practices for digital asset management, including file naming conventions and standard delivery specifications, which improved asset retrieval and usage across the team.
• Efficiently uploaded, cataloged, and managed digital assets on demand, ensuring timely and accurate access to resources needed for content creation and deployment.

M.F.A., Studio Art - Photography

B.A., Art History And Visual Culture

Executive Education, Plantronics Management Development Program