- Developed and launched B10's strategy, the first luxury vodka- Wrote the new brand strategic narrative and manifesto on both Belvedere Pure & Belvedere 10 - A member of MH Trends Champion. Providing insights on cultural trends and consumer behavior- 2024 MH Award Team Winner of Best Creativity & Most Desirable Program

Overview: Won three Telly Awards from all programming. First, to engage the Asian American community in an impactful way. Developed Hennessy's first virtual festival and first-of-its-kind product innovation. - Grew the X.O business by +30% from 22’ vs 21’ (doubling initial goal of +15%) and delivered +74% in profit (54MIL) vs. 21’- Successfully led the launch of a new product (MBS IV) by selling out within the first month and depleting 80% within the first two months. Growing profit by +2MIL- Effectively managed and closed calendar year of +$15MIL Advertising & Promotional Budget- Co-lead the development and execution of H.Y. X.O & MBS IV consumer’s marketing strategy by identifying a new consumer base through psychographics versus demographics- Developed the Asian American Consumer Strategy to recruit the next generation of consumers with all three 2021 programs winning the Telly Award for Best Virtual Events & Experiences, Best Culture Experience, Best Branded content, and more- Drove Innovation at Hennessy with the first virtual festival and designed/produced luxury merchandise that drove +80MIL earned influencer impression with a +70% post rate in two separate drops- Developed the commercial business strategy and turned over innovative activation guidelines to win account flagship in priority subchannels of Fine Dining (+46% LY), Luxury Lodging (+51% LY), & Night/Casino (44% LY). Surpassing Pre-Covid levels +25% vs 2019- Assisted the V.P. of Brand to build the strategic framework of Masterbrand Hennessy by identifying each product positioning as a whole and through specific programs like NBA, Arena Deals, Consumer Study, etc.

Overview: Elevated luxury credentials through managing Hennessy's Rare editions. Enhanced creativity and strategic planning skills through innovative problem-solving, market analysis, and developing premium assets. - Assisted +6% growth from 20’ vs 19’ and delivered on average $16MIL profit in the past two yearsSolved critical business challenges by conducting 4 rigorous, quantitative business analysis and presented to the SVP of Hennessy- Assisted in the launch of new product (MBS III) by developing the distribution, price, and activation strategies- Integrated Hennessy XO in the NBA partnership through key touchpoints of gifting, premium on-premise, philanthropy, and explored NFT creations- Led a nightlife program in key markets (LV & MNY) to build brand desirability. Achieved 8 account placements in flagship accounts (i.e., Tao, Bounce, Lavo, Drais, XS, etc.)- Created and launched 360 programs, new trade tools, market activation guidelines, and training materials

Overview: Developed robust systems thinking skills by analyzing complex processes, identifying interdependencies, and implementing strategic improvements to enhance efficiency and outcomes.- Analyzed +1k product allocations for cross-functional teams to effectively meet sales, increase demand and maintain production- Maintained pricing, sourcing, demands, and availability for 300+ customer catalogs- Managed +4k SKUs lifecycle and improved product accuracy and timing on 25% of SKUs by improving existing structures and bridging communications with team members- Created and conducted analyses for 4 KPI dashboards regarding sales and operations planning, sales forecast accuracy, plan-to-actual gap analyses, logistics cost tracker, and inventory flow- Participated in 4 user acceptance testing and 3 global/regional projects for system changes and upgrades

Overview: Becoming an expert in the wine and spirits industry by first learning about the intricacies of a three-tier distribution model.- Analyzed and consolidated +5k order lines/month to ensure all orders were distributed on time and met projected days of inventory- Aligned +1 million cases per year to sales targets, leading to +5% total revenue growth- Oversaw 10+ customers' supply chain processes from purchase order entry to shipping- Provided technical support related to data mapping, data analyses, data mining, and business intelligence- Automated daily functions by creating ad hoc reports and reduced the daily report time by 60%