Patrick Heavey Email & Phone Number

Clayton, NC, US

Del Mar, CA, US

* Manage team of analytics implementation specialists * Oversee solution design and implementation for Adobe Analytics, Google Analytics, Adobe Target, Adobe Experience Platform, and other martech stack platforms for various clients * Strategize with clients on their marketing technologies and execute on those ideas via data auditing, ETL deployment, and.

Chicago, Illinois, US

* Building internal Customer Data Platform practice* Developed processes and documentation to elicit CDP use cases and requirements from clients and generate detailed data collection solution designs* Experience with Adobe Experience Platform (Real-Time CDP, Customer Journey Optimization, Journey Orchestration), Acquia CDP, Optimizely Data Platform.

Chicago, Illinois, US

* Manage team of analytics implementation engineers* Create standards for Digital Data Collection implementation, including reporting requirements gathering, measurement planning, solution design, data layer design, and testing* Generate solution designs as Solution Architect* Manage implementations for Google Analytics, Adobe Analytics, and other martech.

Columbia, MD, US

Web analytics (Adobe Analytics, Google Analytics/360) solution design and implementation for diverse clients including Fiat-Chrysler, Canon USA, University of Pittsburgh Medical Center, Ingersoll RandConsult with client to determine data collection/reporting needs, design solution to meet these needs, oversee implementation via data layer and tag.

Plano, TX, US

*Establish and maintain best-in-class web analytics implementations across ACTIVE Network’s portfolio of web properties*Develop tagging strategy and perform code modifications, testing and deployment when appropriate.*Drive Organization engagement in the site optimization efforts through a positive, can-do attitude, exceptional insight generation, and.

Detroit, MI, US

• Translate eCommerce product manager’s questions into KPIs and other relevant metrics
• Design tagging and tracking variables using measurement and analytics tools such as Omniture SiteCatalyst, Omniture Test and Target/1:1, and TeaLeaf to capture site traffic. Create deployment guides to instruct web.
• Analyze and interpret online and offline data to identify opportunities and trends, and provide actionable recommendations to support site optimization and customer experience improvements o Utilize both quantitative.
• Create holistic dashboards with data from different data sources, including CRM database, for presentation to eCommerce partners and others
• Collaborate with third-party partners to assist with data collection and reporting
• Maintain documentation on existing processes and variable assignments and recommend improvements

New York, NY, US

Web analytics implementations and best practices

Alpharetta, Georgia, US

• Development and implementation of web analytics solutions for multiple clients – business requirements gathering, solution design, code implementation, QA/testing, and backend data validation
• Clients include AARP, Home Depot, and Turner Networks
• Holistic analysis of web analytics data and recommendations to clients on changes to improve conversion
• Robust auditing and QA of existing and new web analytics code implementations
• Ad hoc implementation, fixes, and analyses based on client needs
• Work primarily with Adobe SiteCatalyst and Google Analytics, experience with other tracking systems such as Nielsen and comScore

Charlotte, NC, US

Promoted to leadership role in Web Management departmentResponsible for shaping strategy and vision for web analytics for all corporate online properties

Charlotte, NC, US

• Work consultatively with Product and Marketing departments to optimize corporate websites by analyzinguser behavior, tracking conversions and revenue, and making recommendations for site updates andadditions
• Oversee web analytics program for all corporate online properties, including brochureware, online banking,and intranet sites
• Project management - convert client/project tracking requirements into web analytics solution
• Implement standard and custom JavaScript web analytics code for WebTrends and Omniture SiteCatalyst
• Developed plan and framework for full implementation of search engine optimization on brochureware sites

web analytics program for all corporate online properties, including brochureware, online banking, and intranet sitesSole analyst responsible for web analytics for all properties from 5/06-1/08; participated in interviewing and hiring additional staff, then developed and executed training programImplement standard and custom JavaScript web analytics.

US

• Directed clients’ marketing activities for their websites
• Advised clients on changes to websites to increase traffic and sales
• Managed clients’ pay-per-click programs
• Client renewals and retention
• Client account management and internal project management
• Developed databases to house client data and generate reporting

Directed clients' marketing activities for their websitesAdvised clients on changes to websites to increase traffic and salesManaged clients' pay-per-click programsClient account management and internal project managementDeveloped databases to house client data and generate reporting

Davidson, North Carolina, US

• Supervised staff of Account Coordinators and managed departmental operations including finance, budgeting, billing, collections, data management for department with $16 million in annual revenue
• Developed marketing and promotions plans for suppliers through MSC’s marketing channels;out-the-door sales increased 26% and MSC purchases from suppliers increased 27% for suppliers for which such programs were.
• Sold $1.725 million in premium advertising space in MSC’s marketing channels to suppliers for CY04 (+7% vs. CY03, +32% vs. CY02)
• Created brochures for distribution to MSC’s customers and Sales force
• Built databases to track data (over 850 suppliers) and generate financial receivables (over 2,200 per year)
• Worked interdepartmentally with Finance, Product, Marketing, and Sales departments

Davidson, North Carolina, US

• Supervised staff of Account Coordinators and managed departmental operations including finance, budgeting, billing, collections, data management for department with $16 million in annual revenue
• Developed marketing and promotions plans for suppliers through MSC’s marketing channels; out-the-door sales increased 26% and MSC purchases from suppliers increased 27% for suppliers for which such programs were.
• Sold $1.725 million in premium advertising space in MSC’s marketing channels to suppliers for CY04 (+7% vs. CY03, +32% vs. CY02)
• Built databases to track data (over 850 suppliers) and generate financial receivables (over 2,200 per year)
• Worked interdepartmentally with Finance, Product, Marketing, and Sales departments

New York, NY, US

Supervised staff of Account Coordinators and managed departmental operations including finance, budgeting, billing, collections, data management for department with $16 million in annual revenueDeveloped marketing and promotions plans for suppliers through MSC's marketing channels; *out-the-door sales increased 26% and MSC purchases from suppliers.

On-site account manager at major client ($3 million annual sales)Developed and built new corporate web siteDirected advertising campaign - wrote print ads, purchased space in industry publicationsCreated direct mail campaign - wrote copy, selected list of potential clients

Planned, executed international marketing strategies in conjunction with Creative and Brand departmentsDeveloped and implemented internal/external systems to streamline financial and operational processes Managed distribution and use of marketing collateral for 30+ international subsidiaries and customers Monitored promotional budgets, marketing collateral.

Jericho, NY, US

Manager, Confirmation of Order Mailings, Targeted; Developed/implemented marketing strategies for targeted mailing programs generating over $100 million in salesLead multi-departmental efforts to create effective campaigns - copy, graphics, promotions, product Prepared and updated budgets and profit/loss statements for promotions

Jericho, NY, US

Managed company-wide marketing schedule and regular status meetings for Targeted mailing programs Developed and maintained production budgets for Targeted mailingsCompleted ad hoc projects to improve workflow and reduce costs

Jericho, NY, US

Developed and implemented systems to streamline internal processes and external communications Coordinated with internal departments and external vendors to ensure timely and cost-effective production Promoted from Coordinator to Supervisor 5/95 - Supervised staff of Production Assistants

Mba, Business

Master Of Business Administration, International Business

Bachelor Of Science Degree, Business Administration