Patrick Heavey Email & Phone Number

Clayton, Nc, Us

Del Mar, Ca, Us

* Manage team of analytics implementation specialists * Oversee solution design and implementation for Adobe Analytics, Google Analytics, Adobe Target, Adobe Experience Platform, and other martech stack platforms for various clients * Strategize with clients on their marketing technologies and execute on those ideas via data auditing, ETL deployment, and platform adoption. * Accountable for the roadmap and vision of our technical client strategies and overall success of those programs. * Work directly with web developers and client IT teams plan and execute on measurement strategies and system integrations. * Assist clients and agency teams in defining the role of analytics in measuring business success. * Collaborate with the CDP practice on the design & implementation of analytics as well as the utilization of customer data for downstream activation. * Recruit, train, develop and support Analytics team members. * Continually research emerging technologies and stay up-to-date on the rapid changes in the digital marketing landscape.

Chicago, Illinois, Us

* Building internal Customer Data Platform practice* Developed processes and documentation to elicit CDP use cases and requirements from clients and generate detailed data collection solution designs* Experience with Adobe Experience Platform (Real-Time CDP, Customer Journey Optimization, Journey Orchestration), Acquia CDP, Optimizely Data Platform, Treasure Data CDP

Chicago, Illinois, Us

* Manage team of analytics implementation engineers* Create standards for Digital Data Collection implementation, including reporting requirements gathering, measurement planning, solution design, data layer design, and testing* Generate solution designs as Solution Architect* Manage implementations for Google Analytics, Adobe Analytics, and other martech platforms* Certified Adobe Analytics Architect Expert

Columbia, Md, Us

Web analytics (Adobe Analytics, Google Analytics/360) solution design and implementation for diverse clients including Fiat-Chrysler, Canon USA, University of Pittsburgh Medical Center, Ingersoll RandConsult with client to determine data collection/reporting needs, design solution to meet these needs, oversee implementation via data layer and tag management platformConsult with clients on integration of analytics data with other online/offline platforms, including DMPs

Plano, Tx, Us

*Establish and maintain best-in-class web analytics implementations across ACTIVE Network’s portfolio of web properties*Develop tagging strategy and perform code modifications, testing and deployment when appropriate.*Drive Organization engagement in the site optimization efforts through a positive, can-do attitude, exceptional insight generation, and effective relationship building and teamwork*Perform strategic analysis related to site optimization and other strategic initiatives to identify new opportunities on the site and design future enhancements*Partner with business and product team stakeholders to interpret analytics needs, identify KPIs and implementation requirements, monitoring results and deliver analytical findings*Influence product and feature priorities by providing actionable insights and recommendations?-*Deliver executive dashboards and reports, working closely with leadership and management*Create process efficiencies through automation (report delivery, dashboard creation and data management)*Drive a pipeline of challenging data analysis, while managing expectations with stakeholders*Keep up to date with web analytics trends and best practices*Analyze web analytics and other quantitative and qualitative data to evaluate site performance and deliver recommendations in collaboration with cross-functional teams*Analyze A/B and Multivariate testing results to provide feedback on proposed changes to site*Configure Tealium console to generate custom tags for leading Web Analytics tools including Adobe SiteCatalyst, Google Analytics*Advise clients and build technical requirements documents, so that client developers can set custom variables to Tealium standards.*Provide technical assistance to clients so that dynamic JavaScript and Links can be tracked within Tealium environment.*Write custom JavaScript code in Tealium console to accommodate custom tracking requirements.

Detroit, Mi, Us

Translate eCommerce product manager’s questions into KPIs and other relevant metrics • Design tagging and tracking variables using measurement and analytics tools such as Omniture SiteCatalyst, Omniture Test and Target/1:1, and TeaLeaf to capture site traffic. Create deployment guides to instruct web page developers to properly include appropriate calls to these tracking systems o This includes both internal and external development teams for updates, site releases, and new site launches o Test the implementation of these tracking calls throughout the development lifecycle • Analyze and interpret online and offline data to identify opportunities and trends, and provide actionable recommendations to support site optimization and customer experience improvements o Utilize both quantitative and qualitative data, for example relating clickstream data to “voice of the customer” input and other customer interactions • Create holistic dashboards with data from different data sources, including CRM database, for presentation to eCommerce partners and others • Collaborate with third-party partners to assist with data collection and reporting • Maintain documentation on existing processes and variable assignments and recommend improvements • Conduct ad-hoc reporting and analysis as necessary to provide additional insight

New York, Ny, Us

Web analytics implementations and best practices

Alpharetta, Georgia, Us

• Development and implementation of web analytics solutions for multiple clients – business requirements gathering, solution design, code implementation, QA/testing, and backend data validation• Clients include AARP, Home Depot, and Turner Networks• Holistic analysis of web analytics data and recommendations to clients on changes to improve conversion• Robust auditing and QA of existing and new web analytics code implementations• Ad hoc implementation, fixes, and analyses based on client needs• Work primarily with Adobe SiteCatalyst and Google Analytics, experience with other tracking systems such as Nielsen and comScore

Charlotte, Nc, Us

Promoted to leadership role in Web Management departmentResponsible for shaping strategy and vision for web analytics for all corporate online properties

Charlotte, Nc, Us

Work consultatively with Product and Marketing departments to optimize corporate websites by analyzinguser behavior, tracking conversions and revenue, and making recommendations for site updates andadditions● Oversee web analytics program for all corporate online properties, including brochureware, online banking,and intranet sites● Project management - convert client/project tracking requirements into web analytics solution● Implement standard and custom JavaScript web analytics code for WebTrends and Omniture SiteCatalyst● Developed plan and framework for full implementation of search engine optimization on brochureware sites

web analytics program for all corporate online properties, including brochureware, online banking, and intranet sitesSole analyst responsible for web analytics for all properties from 5/06-1/08; participated in interviewing and hiring additional staff, then developed and executed training programImplement standard and custom JavaScript web analytics codeGather and analyze data, make recommendations for site improvementsDeveloped plan and framework for full implementation of search engine optimization on brochureware sites

Us

• Directed clients’ marketing activities for their websites• Advised clients on changes to websites to increase traffic and sales• Managed clients’ pay-per-click programs• Client renewals and retention• Client account management and internal project management• Developed databases to house client data and generate reporting

Directed clients' marketing activities for their websitesAdvised clients on changes to websites to increase traffic and salesManaged clients' pay-per-click programsClient account management and internal project managementDeveloped databases to house client data and generate reporting

Davidson, North Carolina, Us

• Supervised staff of Account Coordinators and managed departmental operations including finance, budgeting, billing, collections, data management for department with $16 million in annual revenue• Developed marketing and promotions plans for suppliers through MSC’s marketing channels;out-the-door sales increased 26% and MSC purchases from suppliers increased 27% for suppliers for which such programs were developed in CY04• Sold $1.725 million in premium advertising space in MSC’s marketing channels to suppliers for CY04 (+7% vs. CY03, +32% vs. CY02)• Created brochures for distribution to MSC’s customers and Sales force• Built databases to track data (over 850 suppliers) and generate financial receivables (over 2,200 per year)• Worked interdepartmentally with Finance, Product, Marketing, and Sales departments

Davidson, North Carolina, Us

• Supervised staff of Account Coordinators and managed departmental operations including finance, budgeting, billing, collections, data management for department with $16 million in annual revenue• Developed marketing and promotions plans for suppliers through MSC’s marketing channels; out-the-door sales increased 26% and MSC purchases from suppliers increased 27% for suppliers for which such programs were developed in CY04• Sold $1.725 million in premium advertising space in MSC’s marketing channels to suppliers for CY04 (+7% vs. CY03, +32% vs. CY02)• Built databases to track data (over 850 suppliers) and generate financial receivables (over 2,200 per year)• Worked interdepartmentally with Finance, Product, Marketing, and Sales departments

New York, Ny, Us

Supervised staff of Account Coordinators and managed departmental operations including finance, budgeting, billing, collections, data management for department with $16 million in annual revenueDeveloped marketing and promotions plans for suppliers through MSC's marketing channels; *out-the-door sales increased 26% and MSC purchases from suppliers increased 27% for suppliers for which such programs were developed in CY04Sold $1.725 million in premium advertising space in MSC's marketing channels to suppliers for CY04 (+7% vs. CY03, +32% vs. CY02)Built databases to track data (over 850 suppliers) and generate financial receivables (over 2,200 per year)Worked interdepartmentally with Finance, Product, Marketing, and Sales departments

On-site account manager at major client ($3 million annual sales)Developed and built new corporate web siteDirected advertising campaign - wrote print ads, purchased space in industry publicationsCreated direct mail campaign - wrote copy, selected list of potential clients

Planned, executed international marketing strategies in conjunction with Creative and Brand departmentsDeveloped and implemented internal/external systems to streamline financial and operational processes Managed distribution and use of marketing collateral for 30+ international subsidiaries and customers Monitored promotional budgets, marketing collateral spending, collateral pricing

Jericho, Ny, Us

Manager, Confirmation of Order Mailings, Targeted; Developed/implemented marketing strategies for targeted mailing programs generating over $100 million in salesLead multi-departmental efforts to create effective campaigns - copy, graphics, promotions, product Prepared and updated budgets and profit/loss statements for promotions

Jericho, Ny, Us

Managed company-wide marketing schedule and regular status meetings for Targeted mailing programs Developed and maintained production budgets for Targeted mailingsCompleted ad hoc projects to improve workflow and reduce costs

Jericho, Ny, Us

Developed and implemented systems to streamline internal processes and external communications Coordinated with internal departments and external vendors to ensure timely and cost-effective production Promoted from Coordinator to Supervisor 5/95 - Supervised staff of Production Assistants

Mba, Business

Master Of Business Administration, International Business

Bachelor Of Science Degree, Business Administration