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"We are dedicated to delivering value to our clients, helping them achieve their goals"Patrick has 25+ years in the data driven marketing business working for two companies along the way. His latest company was Merkle inc, which he had a 19 year run where he served as President. In this time the company grew from a $15 million data processing shop into a 3,400-employee global performance marketing agency. Merkle was acquired by the Dentsu Aegis Network in August of 2016. Patrick joined C2G Partners in late 2016 as the CEO & President. This is an exciting disruptive company in the data driven space poised to have a major impact on its clients business through consulting and talent solution engagements. Patrick will bring his trademark approach to C2G of an intense focus on building a great team & that team is focused on having an impact on our clients business.
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Chief Executive OfficerBlend360 Oct 2016 - PresentColumbia, Maryland, UsTo insure we fulfill on our mission: We are dedicated to profitably growing our clients’ business through expert marketing resources delivering exceptional results.We are transforming from a innovative start up to highly successful consultancy at scale. We have built our business by servicing clients at the very top of the market place and we look to expand our footprint. While we have always valued a data driven approach we have launched an Advanced Data Science Practice along side our marketing consultants to better serve our clients in this new world where the ability to use data and analytics to drive a business forward is a must have. -
Managing DirectorWhitegate Capital Partners, Llc Jan 2016 - PresentColumbia, Maryland, UsAs Managing Director, my focus is to drive strategy, operations, and investment decisions for Whitegate Capital’s portfolio of investments. -
Past President, Advisor To The Ceo, Shareholder, Merkle Inc.Merkle Jan 2016 - Aug 2016Columbia, Md, UsI provide strategic guidance on the strategy, growth, business model, and operations for Merkle, providing my experience and expertise on an ongoing basis as needed. In this role, my focus is to help David Williams and the team to advance Merkle’s business for its employees, customers and shareholders. I am also focused in my dual positions as a consultant and investor in Merkle as well as the Managing Director of Whitegate Capital to position Merkle’s relationships and connections in a mutually beneficial way for both companies. -
President, Vertical MarketsMerkle Jan 2013 - Dec 2015Columbia, Md, UsAbout Merkle Inc:Merkle is the nation’s largest and fastest-growing performance marketing agency with over 2,700 employees and revenues of over $450 million. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Merkle combines a complete range of data-driven strategies, marketing, technical, consulting, analytical and creative disciplines to offer complete integrated customer relationship management strategy and marketing solutions.As President of Vertical Markets, I’m responsible for ensuring that Merkle’s services are meeting the unique needs of our seven vertical markets and their customers. To do so, I make sure we have leaders with vast experience in these markets who can identify, translate, and even anticipate the most successful marketing approaches in their industries, and I ensure that our approach as an agency is built to satisfy those requirements. I’m committed to significant growth through our vertical framework, because growth is a signifier that we’re not only meeting our clients’ needs, but also leading them to unprecedented success within their fields. Responsibilities include achieving the highest in customer satisfaction, developing and guiding our vertical teams to grow clients and new business; including targeting new logo accounts, overseeing our business development process to ensure quality RFP responses that are positioned accurately and competitively in the marketplace, reviewing client accounts on a regular basis and ensuring our Client’s Customer Strategy is defined and their goals are being met. Since January 2013 – we have experienced double-digit growth rates and our client satisfaction (NPS) scores continue to make significant improvements year over year. Created and launched the Client Partner model inside the vertical framework in addition to launching Merkle’s Enterprise Solutions Group.
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Co-PresidentMerkle Feb 2009 - Dec 2012Columbia, Md, UsResponsibilities included overseeing and managing all client account teams and operating groups at Merkle. Developed and implemented the Vertical Market strategy concept and created and launched a new Customer Satisfaction strategy (NPS).
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Executive Vice President, Commercial MarketsMerkle May 2006 - Jan 2009Columbia, Md, UsOverall client and account responsibility for approximately two-thirds of the business, in addition was responsible for running the Data Solutions group across the whole business. During this time I launched our Reference-ability program and our employee peer-to-peer recognition system.
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Vice President, Data SolutionsMerkle May 2001 - May 2006Columbia, Md, UsBuilt and launched new divisions at Merkle including our Data and Analytics group organically growing the revenue of this business from a few million to $35 million; key clients brought on board were our valued DirecTV and Geico accounts. During this time I developed and launched our unique company-wide recruiting and hiring process.
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Vice President, Sales & MarketingMerkle May 1999 - Apr 2001Columbia, Md, UsDeveloped and lead all Merkle’s sales and marketing efforts, instrumental in landing many valued clients during this time most notably Dell Computer. Achieved business targets in both sales and marketing.
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Regional Sales ManagerMerkle Jul 1997 - Apr 1999Columbia, Md, UsResponsible for driving sales in North East territory, Managed Merkle’s largest account –over-achieved business targets.
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Vice President, Officer Of The CompanyCornwell Data Mar 1993 - Jul 1997Cornwell Data Services is a regional direct marketing agency specializing in Data Processing, List Brokerage and List Management services. Responsible for running a large portion of the company including new sales, customer service, new solution development. The book of business consisted of approximately 80% of the business. Top clients included Devon Direct, Wunderman, Trans National Group Services and Venture Direct. -
Account ExecutiveCornwell Data 1991 - 1993Responsible for acquiring new customers and ensuring their satisfaction with our services. Consistently over achieved business targets.
Patrick Hennessy Skills
Patrick Hennessy Education Details
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University Of Arizona
Frequently Asked Questions about Patrick Hennessy
What company does Patrick Hennessy work for?
Patrick Hennessy works for Blend360
What is Patrick Hennessy's role at the current company?
Patrick Hennessy's current role is Co-Founder & CEO Blend360.
What is Patrick Hennessy's email address?
Patrick Hennessy's email address is pa****@****inc.com
What is Patrick Hennessy's direct phone number?
Patrick Hennessy's direct phone number is +144386*****
What schools did Patrick Hennessy attend?
Patrick Hennessy attended University Of Arizona.
What skills is Patrick Hennessy known for?
Patrick Hennessy has skills like Crm, Direct Marketing, Database Marketing, Digital Marketing, Marketing Strategy, Direct Mail, Integrated Marketing, Analytics, Email Marketing, Multi Channel Marketing, Strategy, Management.
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