Patrick Hennessy Email & Phone Number

Columbia, Maryland, Us

To insure we fulfill on our mission: We are dedicated to profitably growing our clients’ business through expert marketing resources delivering exceptional results.We are transforming from a innovative start up to highly successful consultancy at scale. We have built our business by servicing clients at the very top of the market place and we look to expand our footprint. While we have always valued a data driven approach we have launched an Advanced Data Science Practice along side our marketing consultants to better serve our clients in this new world where the ability to use data and analytics to drive a business forward is a must have.

Columbia, Maryland, Us

As Managing Director, my focus is to drive strategy, operations, and investment decisions for Whitegate Capital’s portfolio of investments.

Columbia, Md, Us

I provide strategic guidance on the strategy, growth, business model, and operations for Merkle, providing my experience and expertise on an ongoing basis as needed. In this role, my focus is to help David Williams and the team to advance Merkle’s business for its employees, customers and shareholders. I am also focused in my dual positions as a consultant and investor in Merkle as well as the Managing Director of Whitegate Capital to position Merkle’s relationships and connections in a mutually beneficial way for both companies.

Columbia, Md, Us

About Merkle Inc:Merkle is the nation’s largest and fastest-growing performance marketing agency with over 2,700 employees and revenues of over $450 million. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Merkle combines a complete range of data-driven strategies, marketing, technical, consulting, analytical and creative disciplines to offer complete integrated customer relationship management strategy and marketing solutions.As President of Vertical Markets, I’m responsible for ensuring that Merkle’s services are meeting the unique needs of our seven vertical markets and their customers. To do so, I make sure we have leaders with vast experience in these markets who can identify, translate, and even anticipate the most successful marketing approaches in their industries, and I ensure that our approach as an agency is built to satisfy those requirements. I’m committed to significant growth through our vertical framework, because growth is a signifier that we’re not only meeting our clients’ needs, but also leading them to unprecedented success within their fields. Responsibilities include achieving the highest in customer satisfaction, developing and guiding our vertical teams to grow clients and new business; including targeting new logo accounts, overseeing our business development process to ensure quality RFP responses that are positioned accurately and competitively in the marketplace, reviewing client accounts on a regular basis and ensuring our Client’s Customer Strategy is defined and their goals are being met. Since January 2013 – we have experienced double-digit growth rates and our client satisfaction (NPS) scores continue to make significant improvements year over year. Created and launched the Client Partner model inside the vertical framework in addition to launching Merkle’s Enterprise Solutions Group.

Columbia, Md, Us

Responsibilities included overseeing and managing all client account teams and operating groups at Merkle. Developed and implemented the Vertical Market strategy concept and created and launched a new Customer Satisfaction strategy (NPS).

Columbia, Md, Us

Overall client and account responsibility for approximately two-thirds of the business, in addition was responsible for running the Data Solutions group across the whole business. During this time I launched our Reference-ability program and our employee peer-to-peer recognition system.

Columbia, Md, Us

Built and launched new divisions at Merkle including our Data and Analytics group organically growing the revenue of this business from a few million to $35 million; key clients brought on board were our valued DirecTV and Geico accounts. During this time I developed and launched our unique company-wide recruiting and hiring process.

Columbia, Md, Us

Developed and lead all Merkle’s sales and marketing efforts, instrumental in landing many valued clients during this time most notably Dell Computer. Achieved business targets in both sales and marketing.

Columbia, Md, Us

Responsible for driving sales in North East territory, Managed Merkle’s largest account –over-achieved business targets.

Cornwell Data Services is a regional direct marketing agency specializing in Data Processing, List Brokerage and List Management services. Responsible for running a large portion of the company including new sales, customer service, new solution development. The book of business consisted of approximately 80% of the business. Top clients included Devon Direct, Wunderman, Trans National Group Services and Venture Direct.

Responsible for acquiring new customers and ensuring their satisfaction with our services. Consistently over achieved business targets.