Experienced travel & tourism executive, sports market leader, DMO marketing and sales team professional and proud member of the Informa team. As a disruptor in B2B events, and as a connector for DMOs, hotels & resorts, and planners, driving the events industry into new ways of doing business is in my DNA. I enjoy leading and working with cross-departmental teams, strategic planning, brand management, positioning and go-to-market strategies. I've been fortunate to have held key positions with top organizations including Visit Salt Lake, Olympic Planning Committees, Tarsus and now Informa.For the past eleven years, I've served as executive team member focusing on product launches and production for events engineered for the events industry, serving thousands of DMOs, hotels, resorts and service providers from around the world. Throughout my career, I was able to: ► Launch the Connect Sports Marketplace, where within two years we became the single largest annual gathering of sporting event producing organizations. Over 90% of sporting event producers that attend Connect Sports have contracted with a DMO, hotel, or resort as a result of connections made at Connect Sports.► Reposition our customer acquisition services to become a trusted, helpful partner for destination marketing organization leaders, delivering customized solutions to cities, and bringing high quality leads to their local communities► Build internal bridges across the complex and distributed organization to better support both our employees and our clients► Lead the Sales organization through a time of significant change, building team capacities and achieving company revenue and room night targets during my tenureSPECIALTIES: Strategic Marketing and Business Planning - Go to Market Strategies - Event Strategies - Market Research and Analysis - Brand Development and Marketing Communications - Demand Generation - Account-Based Marketing (ABM) - Direct Marketing - Funnel Optimization Strategies - Media Planning - Sports Venue Analysis (SVA) - Social Media Strategies and Tactics - Public Relations Strategies - Marketing Automation - Customer Relationship Management (CRM) - Customer Experience (CX) How might we help each other out?