Patrick Jordan Email & Phone Number

Portland, Or, Us

Portland, Or, Us

- Responsible for entire Marketing Operations department.- Manage all employees and/or Managers in the Marketing Operations department.- Oversees the strategic vision for all functional areas in the Marketing Operations department.- Provides insight to leaders on numbers and projects that help drive business needs.- Provide regular feedback and guidance on day-to-day activities for direct reports.- Contributes to the budget planning process.- Contributes to projects that have a broad organizational wide scope that has significant impact on the business.- Optimize, manage, and audit scoring and attribution models.- Collaborate with marketing team to create cross-departmental efficiencies and workflows.- Prepare onboarding materials for new team members. - The Subject Matter Expert to leaders regarding all Marketing Operations activities.- Manage daily use of marketing tools like Marketo, 6sense, Salesforce, LeanData, Wrike, ON24, and more to increase productivity.- Oversee all Marketo work from across the Smarsh organization – including email, form, and landing page builds, list segmentations and uploads, troubleshooting, testing, triggering, lead scoring execution, and analytics.- Monitor and own marketing tech stack to ensure accurate workflow and reporting.- Build performance reporting both ad hoc and in regular intervals for Executives.- Develop and execute audit programs for existing technology, workflows, and nurture streams.

Portland, Or, Us

-Oversee the technology, data and analytics strategy for the global marketing organization – from campaign execution to pipeline management and retention experiences.-Owner of the Marketing Technology stack and roadmap. Deliver on the spirit of automating marketing’s experiences and program innovations.-Help architect, troubleshoot and optimize the performance of end-to-end systems – while managing and mentoring a global team or marketing ops professionals.-Drives culture of action-able insights across the marketing organization through self-service reports and dashboards.-Continuously benchmark marketing’s performance across growth metric-goals.-Partners cross-functionally to seamlessly integrate and enrich interconnected systems / processes

Portland, Or, Us

- Lead cross-department, multi-quarter data hygiene project consisting of lead, contact, account, and campaign data to ensure accurate reporting of marketing efforts and quality CRM data- Build and manage Power BI reporting dashboards for Marketing leaders and teams- Manage vendor relationships- Manage relationships between Sales Ops and IT- Participated in Smarsh Mentorship program to learn the skills required of being a better leader and people manager- Define analytics requirements in partnership with Demand Generation, Content, SDR and Events teams, and audit our current reporting suite - Participate in development of new marketing segments- Lead the development, reporting and automation of key performance metrics and dashboards in Salesforce to drive revenue and optimize sales efficiency- Develop a data strategy to ensure a clean, updated, and productive house list for revenue efforts- Identify areas for efficiency in process throughout the marketing and sales- Prepare web traffic reports- Report on campaign performance to Content and DemandGen team, provide actionable insights- Analyze current segmentations - Quantify our database coverage- Build marketing performance reporting for board of directors quarterly review- Other duties as assigned

Portland, Or, Us

- Created and managed monthly CMO dashboard- Worked closely with the Demand Generation, Content, SDR, and Events teams to understand analytics requirements and audit our current reporting suite- Assisted in developing new marketing segments- Coordinated the development and managed, reporting, and automation of key performance metrics and dashboards in salesforce to help drive revenue and optimize sales efficiency- Developed and execute on a data strategy to ensure a clean, updated, and productive house list for revenue efforts- Identified areas for efficiency in process throughout the marketing and sales- In coordination with the Digital Marketing manager, prepared web traffic reports- Managed account data, segmentation, routing, and territory assignments- Coordinated research and execution projects with our internal teams- Reported on campaign performance to Content and DemandGen team, provide actionable insights

Wilsonville, Or, Us

- Developed, enhanced, and managed comprehensive cross-functional FLIR Marketing Reporting for all Business Units and target Markets to measure the effectiveness of all marketing efforts and channels- Oversaw optimal setup across all Google Platforms, Pardot, Digital River, and other marketing software platforms to enable accurate FLIR Marketing Reporting- Provided technical and procedural oversight and guidance for FLIR employees and external agencies to ensure that they follow the established FLIR Marketing Reporting processes- Establish custom-defined metrics, KPIs, and attribution models optimized for FLIR business needs and business structure- Managed, maintained, generated, and distributed regular Marketing Reports as needed based on FLIR marketing KPIs. Report on results and trends, and provide analysis, conclusions and actionable insights based on the results. Ensured that the audience receives sufficient information needed to correctly interpret the data- Coordinated and directed ongoing collaboration with Google Executives and analytics consultants to ensure that FLIR uses the best-in-class reporting and analytics - Co-lead the developing business requirements for FLIR analytics and reporting- Managed relationships between IT and Marketing to ensure a clean data structure- Managed relationship between Finance and Marketing for ROI reporting- Performed other ad-hoc reports based on individual case-by-case needs with limited instruction in order to provide actionable insights for decision making - Performed other related duties as assigned

Wilsonville, Or, Us

- Managed Marketing KPI reports across multiple teams and multiple data sources including the Marketing Automation platform (Pardot), Google Analytics, Google AdWords, and FLIR Ecommerce platform (Digital River)- Lead multiple projects related to launching FLIR's first direct selling eCommerce store- Lead multiple projects and team members related to launching FLIR's new website- Managed relationships between IT and Marketing to ensure a clean data structure- Managed relationship between Finance and Marketing for ROI reporting- Perform ad-hoc reporting as needed- Extensive use of Google Analytics, Google AdWords, Google Tag Manager, Pardot, Microsoft Dynamics, and Microsoft Office

- Analyzed payroll information for internal audit- Maintained a detailed and organized storage system to ensure data entries are complete and accurate- Adhered to best data management practices and maintaining a high standard of accuracy and efficiency- Compared ADP info to patsy info and looked for any large discrepancies- Extensive use of Microsoft Excel

Spokane, Wa, Us

- Analyzed a lead generation system to improve customer experience and responsiveness- Maintained a detailed and organized storage system to ensure data entries are complete and accurate- Adhered to best data management practices and maintaining a high standard of accuracy and efficiency- Validated that customer rebate information was correct before submitting for processing- Extensive use of Microsoft Excel

- Learned and performed basic daily operations of a brokerage firm- Constructed multiple comprehensive financial planning presentations for clients- Efficiently used multiple financial computer programs- Efficiently managed time sensitive projects- Operated switchboard at the front desk