Patrick Lemay Email & Phone Number

Boston, Ma, Us

Somerville, Massachusetts, Us

Somerville, Massachusetts, Us

Somerville, Massachusetts, Us

Joined Tulip as the fourth full-time marketing hire in February 2020. As Growth Marketing Manager, I developed and optimized demand gen and lead nurturing activities with a focus on growing site traffic, lead volume, pipeline, and revenue. My primary day-to-day focuses include paid search and social campaign management, SEO, lead nurturing via email marketing, and product-led growth through the optimization of Tulip’s free trial.Notable Achievements & Responsibilities:-Collaborated with content managers to grow organic site traffic 163% from 22k to 57k monthly users by implementing SEO best practices across new content and existing site content-Took paid search campaign management in-house (previously managed by agency) and increased lead volume 150% while reducing cost/lead by 32%-Strategized, managed, and scaled paid social campaigns to address users across all stages of the funnel from brand awareness to BoFu demo and free trial CTAs-Worked with members of customer success and product teams to improve free trial experience, enabling Tulip to pursue a product-led growth strategy targeted at small and medium-sized businesses-Developed lead nurturing campaigns using email marketing campaigns to nurture ToFu content download leads into free trials and demo requests-Directly managed vendors, contractors, and direct reports to support consistent growth aligned with quarterly and annual OKRs

Boston, Massachusetts, Us

Manage Search Engine Marketing strategy for 20-30 clients across adventure travel, recreation, hospitality, and B2B industries. Day-to-day efforts primarily focus on Paid Search Strategy and Social Media Advertising with annual budgets ranging from $15-400k+.Responsibilities:• Advise clients on how to best accomplish their business goals through a variety of digital channels• Develop, optimize, and maintain extensive SEM and Social Advertising campaigns• Collaborate across departments to ensure UI/UX and conversion rate best practices are implemented throughout web design and development process• Design and optimize landing pages to improve conversion rates for lead generation and on-site purchases• Interact with clients to develop campaign strategy and report on key findings and resultswww.829llc.com

Boston, Massachusetts, Us

Burlington, Vt, Us

Work with a small digital marketing team to manage SEO/SEM efforts for 10-15 clients ranging across technology, manufacturing, and CPG industries. Projects primarily focused on SEO and Paid Search Strategy based on formed through extensive data analysis.Responsibilities:• Support web team to ensure client websites adhere to SEO best practices• Active SEO management including technical on-page optimizations, structured data implementation, content writing, and monthly reporting• Manage, optimize, and report on clients’ SEM campaigns across Google and Microsoft Ad platforms• Maintain our agency's blog and social media channels as well as provide strategic social marketing insight to clientsNotable Achievements:• Develop and maintain Google Adwords Campaign for client with a 6-figure annual budget. Over the course of 2017, Campaigns maintained a 5% Average Conversion Rate, while increasing Ad Impressions (570%) and Clicks (443%) from 2016, and decreasing CPC/CPM.• Helped increase a client's Organic Traffic to nearly 250k Users from just 180k one year prior through consistent website modifications adhering to SEO best practices. Updates include implementation of structured data, improvements in keyword research and metadata focus, an upgraded site architecture, and effective internal linking to help build authority across the site.www.hark.bz

Burlington, Vt, Us

Worked with a small digital marketing team to research, analyze, and report on SEO strategy while informing web design and development decisions. Primary responsibilities consisted of both on and off-page SEO efforts including keyword research, metadata optimization, the development of Google Adwords campaigns, and regular monthly reporting. Focused on elements of Digital and Brand Strategy based on extensive research and continuous refinement to maximize return on clients' marketing spend.www.hark.bz

Burlington, Vt, Us

Hired as a sophomore to support professors in the Stiller School of Business with clerical duties and academic planning.• Review and proofread documents for faculty• Assist with divisional marketing efforts through the development of digital and traditional promotional content• Communicate Stiller’s academic mission to prospective students, families, and facultywww.champlain.edu/academics/academic-divisions/robert-p-stiller-school-of-business

Burlington, Vermont, Us

Collaborated with a small team to coordinate traditional and digital marketing efforts including organic social media management, content writing, and on-site SEO.• Engaged with large audience of over 50,000 followers through various social media platforms• Helped facilitate direct mail and other traditional marketing efforts• Conducted keyword research and updated metadata across website to improve organic Search Rankingswww.jskis.com

Burlington, Vt, Us

Primary duties include receiving and stocking inventory to shelves and assisting customers throughout their in-store experience. Used my knowledge of craft and local products to provide excellent customer service by answering questions and remaining alert and helpful while efficiently distributing merchandise throughout the store.www.citymarket.coop

Atlanta, Georgia, Us

Responsibilities include social media management, project management, and business to business relationship development. Developed marketing campaigns focused on local community engagement, followed by creating content to distribute to target audience. Other tasks included prospecting local organizations through cold calling and distribution of marketing materials.