Patrick Hutchinson

Patrick Hutchinson Email and Phone Number

Paid Campaigns Manager @ Microsoft @ Microsoft
redmond, washington, united states
Patrick Hutchinson's Location
Seattle, Washington, United States, United States
Patrick Hutchinson's Contact Details

Patrick Hutchinson personal email

n/a
About Patrick Hutchinson

As a Digital Acquisition Manager at Microsoft, I have over four years of experience in managing, optimizing, and scaling customer acquisition investments and performance for the Commercial Cloud Marketing business. I have a certification in Accessibility in Action, which reflects my commitment to creating inclusive and accessible marketing campaigns for diverse audiences.My core competencies include developing and enabling paid media strategy and creative, achieving creative excellence and innovation through testing and experimentation, supporting fiscal year planning and quarterly briefing cycles, and providing data-driven insights and recommendations to stakeholders. I have successfully managed multiple campaigns across different products, markets, and channels, delivering against business objectives and KPIs. I am passionate about leveraging data and technology to drive growth and customer satisfaction for Microsoft's cloud solutions.

Patrick Hutchinson's Current Company Details
Microsoft

Microsoft

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Paid Campaigns Manager @ Microsoft
redmond, washington, united states
Website:
microsoft.com
Employees:
189892
Patrick Hutchinson Work Experience Details
  • Microsoft
    Paid Campaigns Manager
    Microsoft Mar 2024 - Present
    Redmond, Washington, United States
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  • Microsoft
    Digital Acquisition Manager
    Microsoft Dec 2021 - Oct 2024
    Redmond, Washington, United States
    Manage, optimize, and scale Microsoft’s Commercial Cloud Marketing customer acquisition investments and performance. Responsibilities include, but not limited to:Developing and enabling paid acquisition strategy, creative, measurement and learn plans that deliver against business objectives.Achieving creative excellence through innovation by testing ad units, target audiences, and creative styles to generate the most efficient and qualified KPIs aligned to brand and Marketing Play strategy.Supporting fiscal year planning and quarterly briefing cycles by providing strategy recommendations, iterative budget scenario planning, and data-based insights to stakeholders.Manage quarterly content syndication submission cycles including mid-quarter optimizations, and content QA process.Manage localization of ad creative for all campaigns and 40+ global markets including scope, asset hand off, and final QA of creative assets before trafficking to media agency.Report campaign insights that inform the broader strategy and business impact to stakeholders across the business. This includes monthly reporting, in-depth quarterly business reviews, executive business reviews, quarterly business reporting for global markets. All deliverables are tailored to the specific audience to show performance and business impact in a valuable way.
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  • Microsoft
    Paid Acquisition And Creative Manager (Redtech)
    Microsoft Feb 2020 - Dec 2021
    Bellevue, Washington
    Currently supporting the Global Demand Center Paid Acquisition team by managing, optimizing, and scaling customer acquisition investments and performance through a number of areas.Working on Microsoft’s Business Applications business supporting a suite of products across D365 and Power Platform solution areas. This includes day-to-day management of Lead and Non-Lead Generation paid media campaigns, quarterly paid media and creative brief development, localization of SEM, display, and social assets based on market footprint, monthly reporting and insights, and stakeholder management across a number of Marketing Plays.Managed seven Adhoc campaigns concurrently in FY21 under both Azure and M365. Worked with over a dozen stakeholders within the Global Demand Center on campaign strategy, creative development and trafficking, while leading monthly reviews of overall paid media performance and data-driven recommendations. Formulated both an internal and external Adhoc process to educate and inform the Dos and Don't of Adhoc vs GDC-funded campaigns.Continued partnership with teams across the GDC to produce processes to drive efficiency, reduce internal churn, and promote agility. Ongoing cross-channel education with these teams and paid media campaign stakeholders on paid acquisition-specific processes, providing guidance as needed.
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  • Publicis Seattle
    Account Supervisor
    Publicis Seattle Apr 2019 - Feb 2020
    Continued fast-paced heavy campaign development for the Aflac brand. Serving as the bridge between the client and agency, overseeing client and agency finances, and managing the day-to-day activities of the account. Experience in this position includes account management, client services, marketing strategy, finance management, campaign development, TV, print production, digital, social, and content. Have maintained a strong client relationship with Aflac for close to 3 years.In this role, been proficient in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams. Always looking to grow professionally and eager to teach and mentor wherever possible.
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  • Publicis Seattle
    Account Executive
    Publicis Seattle Dec 2016 - Mar 2019
    Greater Seattle Area
    Managing high profile client Aflac Insurance from a national advertising and brand strategy level. Been given the unbelievable opportunity to work on and facilitate the creation of marketing materials for Special Olympics USA Games Seattle 2018.
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  • Publicis Seattle
    Freelance Account Executive
    Publicis Seattle Oct 2016 - Dec 2016
    Greater Seattle Area
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  • Havas Edge
    Account Executive
    Havas Edge May 2016 - Sep 2016
    Greater Boston Area
    With a promotion to AE, it was important to further establish partnerships with a number of clients on the Account Management team beyond those that I was tasked with to start with as an AAE. Held complete ownership of internal process and finance tracking within the company.Clients included The Hartford (auto insurance), Boys and Girls Clubs of Boston, First Marblehead Corporation (student loans),
 and BELVIQ (pharmaceuticals).
Part of national and local integrated campaigns as well as overall branding, concept development, web development, quarterly business reviews, project management, and more.
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  • Havas Edge
    Assistant Account Executive
    Havas Edge Jul 2014 - Apr 2016
    Greater Boston Area
    As an AAE working at Edge, I was given a wide-array of tasks and duties from a day-to-day basis. My primary role was to establish and maintain partnerships with a number of clients in the direct response marketing space. Building confidence as a trusted individual and team member was something to strive for each day.
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  • Marketmesuite Now Socialcast
    Content Marketing Specialist
    Marketmesuite Now Socialcast May 2013 - May 2014
    Cambridge/Waltham, Ma
    This position played a vital role in researching and producing content for MarketMeSuite, a social media dashboard start up, to publish on their blog. As the Content Marketing Specialist, I worked directly under the Vice President of Marketing to help:•Manage MarketMeSuite’s blog at blog.marketmesuite.com. Duties included brainstorming/producing content, formatting in HTML on CMS (WordPress), publishing posts on a daily basis and amassing an increase of unique views month-to-month.•Oversaw interns writing for the blog. Duties included assigning articles, hosting content creation meetings, editing articles and making sure deadlines were met.•Being a vital member of the marketing team. Included in team meetings about where MarketMeSuite was headed as well as suggestions on how to market the product more efficiently.
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  • The Man Cave
    Marketing Operations/Co-Host
    The Man Cave Jan 2012 - May 2014
    Emerson College
    http://thebostonmancave.wordpress.comEmerson College's most popular online radio show. The Man Cave was a sports talk show that dives into everything that is Boston sports•Nominated for an EVVY Award (Emerson College’s major award show)•Assisted in amounting a large following due to the show’s professionalism and seriousness about sports (550+ likes on Facebook, nearly 300 followers on Twitter)•Contacted and interviewed local and national sports figures such as: Gordon Edes, Steve Buckley, Jermaine Wiggins, Patrick Pass, John Buccigross and many more
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  • Boston Harbor Hotel
    Customer Service/Hospitality
    Boston Harbor Hotel May 2012 - Jan 2013
    I was part of the hotel's security team as well as one of two security members who oversaw the "Summer Concert Series." I was assigned to make sure everyone behaved appropriately and to check on all the safety precautions around the hotel. Assisting hotel cliental in anyway was a big portion of my day/night. Providing the upmost quality of satisfaction was the number one goal.
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  • Ark Of Massachusetts
    Account Member
    Ark Of Massachusetts Sep 2012 - Dec 2012
    Greater Boston Area
    As part of Emerson's digital marketing agency, EMcomm, I worked on the Ark of Massachusetts account. One of seven other members, we created specific events to gain more of a following through the Ark and worked on their annual spring convention that they put on each year.

Patrick Hutchinson Skills

Marketing Social Media Microsoft Office Powerpoint Journalism Facebook Social Media Marketing Photoshop Radio Host Sports Writing Blogging Communicative Skills Advertising Google Docs Content Management Hospitality Tv Production Spss Radio Broadcasting Customer Service Wordpress Web Development Jira 10k Feet Account Management Brand Strategy Direct Marketing Concept Development Press Releases Integrated Marketing Online Advertising Marketing Strategy Client Focused Client Services Campaign Development Project Management Content Strategy Broadcasting Leadership Problem Solving Creative Agency Cross Functional Team Leadership Relationship Building Digital Media Organization Skills Interpersonal Skills Social Marketing Consumer Marketing Retail Marketing Written Communication

Patrick Hutchinson Education Details

Frequently Asked Questions about Patrick Hutchinson

What company does Patrick Hutchinson work for?

Patrick Hutchinson works for Microsoft

What is Patrick Hutchinson's role at the current company?

Patrick Hutchinson's current role is Paid Campaigns Manager @ Microsoft.

What is Patrick Hutchinson's email address?

Patrick Hutchinson's email address is pa****@****son.edu

What is Patrick Hutchinson's direct phone number?

Patrick Hutchinson's direct phone number is +176092*****

What schools did Patrick Hutchinson attend?

Patrick Hutchinson attended Emerson College, University Of Maine.

What are some of Patrick Hutchinson's interests?

Patrick Hutchinson has interest in Working Out, Writing, Fly Fishing, Oklahoma College Football, Social Media, Traveling, See Less, Syracuse Men's Basketball, Basketball, Bruins.

What skills is Patrick Hutchinson known for?

Patrick Hutchinson has skills like Marketing, Social Media, Microsoft Office, Powerpoint, Journalism, Facebook, Social Media Marketing, Photoshop, Radio Host, Sports Writing, Blogging, Communicative Skills.

Who are Patrick Hutchinson's colleagues?

Patrick Hutchinson's colleagues are Blake Wood, Mustafa Jama, Weihua Miao, Quân Ngô, Akash Mondal, Peter Wennerwald, Rashad Jutt.

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