Patrick Mcfall Email and Phone Number
Detroit, MI, US
Patrick Mcfall's Location
Detroit Metropolitan Area, United States, United States
Patrick Mcfall's Contact Details
Patrick Mcfall work email
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Patrick Mcfall personal email
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Patrick Mcfall phone numbers
About Patrick Mcfall
Achieving double-digit revenue growth for Amazon, Disney, Meta, and Yahoo, offering marketing and branding opportunities for 100+ Fortune 500 Clients comprised of over 200+ Brands.𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋 𝐒𝐔𝐌𝐌𝐀𝐑𝐘 𝐎𝐅 𝐐𝐔𝐀𝐋𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍𝐒• Go-to-Market & Sales Strategy, Planning & Operations - Enablement | Acceleration • Global Marketing | Brand Management • Team Management - Global | Virtual• Partnership Development | Management• Market Trends | Insights | Analysis • Program Management | Growth• Workflow Management | Optimization | Productivity• Revenue Optimization | Marketing Initiatives• P&L | EBITDA | Budget Management • KPIs | ROI | Metrics Development𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: Automotive | CPG | Financial Services | Hospitality | Retail | QSR | Media/Entertainment
Patrick Mcfall's Current Company Details
Patrick Mcfall Work Experience Details
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Vp, New Business Development And PartnershipsPulseDetroit, Mi, Us
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Vp, New Business Development & PartnershipsPulse Nov 2023 - PresentPulse LLC: The Pulse Enterprise Team & Platform, built on Stanford University's model of behavioral change, is an end-to-end solution for organizations whose customer experiences are powered by people. Pulse is an Enterprise Learning, Engagement, and Enablement platform that is purpose-built to create sustainable behavioral change in large populations through remarkable onboarding, education, communications, gamification of learning, promotion, rewards/incentives, surveys, merchandising, compliance, analytics, and more. -
Principal / Vp Of Client PartnershipsPjm Solutions Jul 2021 - Nov 2023Partnered with clients to develop short- and long-term strategies to achieve their revenue goals by offering a comprehensive range of strategic services tailored to meet each client's unique needs.• Client - New venture: Provided acquisition/deal support – Built a fundraising pitch, including key narratives, developed and executed a buy-side due diligence checklist, and provided financial analysis, RACI employment matrix, and predictive business model.• Client - Start-up Sports Academy: Offering a comprehensive range of strategic services - GTM strategy and planning, financial modeling, program/pricing development, scenario planning, and P&L projections.• Client - Advertising Data, Measurement, and Analytics company: Developed new business strategy, identified opportunities with Agency/Hold co and Automotive, FinServ, Insurance, Delivery, and Online/Retail categories and tested automated prospecting methods and learned general response rates, sales ramp/cycle timing, and other sales KPIs.• Client - Mobility Data and Gig Driver Assistant App: Supported Ad model and platform development and launch, facilitated revenue growth strategy to identify scalable categories to grow client accounts, support the pipeline and forecast KPIs.
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Key AchievementsPjm Solutions Jul 2021 - Nov 2023• Drove aggressive growth strategies for a client, profiling 162 accounts and identifying 96 target accounts, delivering an active pipeline of $5M in 10 months• Built and executed a sales growth strategy for clients delivering an active pipeline of $472K within 4 months
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Sr. Global Program ManagerAmazon May 2020 - Jun 2021Seattle, Wa, Us• Oversaw program to develop and launch a Global IPT Branding Operating Model and reporting automation within Amazon Advertising Sales, delivering insight-based up-sells and renewal recommendations for FireTV OLV, OTT/3P App OTT, CTV/FireTV, Twitch DSP/Direct Video, IMDB TV, and Alexa Audio helping increase the business from $385M to $562M.• Led the creation of a best-in-class program infrastructure, including developing the vision, strategy, architecture, operating plan, tool development, deployment strategy, KPI/metrics dashboards, and reporting to ensure program readiness.• Determined program roadmaps, workflows, and annual goals across sales and account management, marketing, business intelligence, productivity, training, legal, and advertising product teams.• Developed and articulated program goals and scope, translating business needs into sales opportunity terms, prepared detailed work breakdown structures (WBS), and instilled shared accountability for achieving milestones and team goals.• Provided sales insights and renewal recommendations to sales teams (300+ employees) and account management teams (700+ employees) to increase the delivery of solutions to 8K+ customers and 250 accounts across North America, EMEA, and APAC.• Led efforts to provide the knowledge base and infrastructure support to the teams to sell services to brand-oriented clients from the Automotive, Insurance, Financial Services, Pharma, QSR, Telco and Hospitality industries selling products on Amazon.• Delivered weekly/monthly/quarterly reports to senior Amazon executives on high-value, high-profile issues impacting the success of the integrated business, removing any potential roadblocks to the success of the integration.• Crafted standardized release enablement toolkits (Amazon Wiki) to assist sales and account teams in executing upsell, cross-sell and renewal opportunities. -
Key AchievementsAmazon May 2020 - Jun 2021Seattle, Wa, Us• Championed the delivery of the new up-sell program, delivering 990 recommendation attempts, driving 492 Upsell/cross-sell campaigns, and resulting in $90M of branding video-based incremental revenue• Developed and executed AI-based end-of-campaign reporting that automatically delivered over 8K monthly reports, achieving productivity improvements and reducing Account Manager's time by 2K hours/month (3% reduction)• Supported the integration of the Twitch Advertising business (Project JUNO), creating processes to transition business operations and the integration of 400 sales Executives, AEs, SDRs and AMs into the Amazon Advertising Sales business• Optimized processes to streamline operations, including program workflows, RACI, program end-of-campaign reporting, NMI reporting, video program packages, productivity measurement, campaign optimization, TAR/DAR analysis, brand lift studies, and share of wallet analysis.
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Senior Director, Category PartnershipsThe Walt Disney Company May 2017 - Dec 2019Burbank, Ca, Us• Directed the development of a new automotive category strategy (OEM, tires, retail, parts, endemics, insurance, and oil/gas) transitioning from an Agencies/Upfronts to direct client brand leadership to increase linear/TV and digital advertising and sponsorship revenue in the US across all Disney properties including ESPN, ABC, HULU, FreeForm, FX/FXX, and NatGeo.• Secured and managed both Agency of Record (AOR) and direct brand relationships with ~37 OEM auto brands and +100 accounts in the sub-category, including key brands GM, Toyota, Nissan, Honda, Ford, Mercedes Benz, Hyundai, Volkswagen, Stelantis, Goodyear, ExxonMobil and CarMax.• Responsible for strategizing and negotiating multi-platform brand partnerships, including marketing campaigns and activations, placement integrations, and sponsorships, working with both AORs and performance/programmatic marketing agencies to plan and steward campaign delivery throughout the lifecycle from plan generation to deployment.• Spearheaded 360-degree branding, customer acquisition and retention strategies, working with media, creative and research teams in all phases of campaign execution for accounts.• Utilized category-based syndicated and proprietary research, trends, market data, and partnership insights to develop client-based solutions and partnership proposals. • Led technology priorities for improved workflows and project management liaison with technology developers to drive operational performance, including acting as the sales team lead for implementing and adopting Slack and Salesforce.• Coordinated partnership strategies across all properties and collaborated with internal stakeholders across sales, marketing, business intelligence, and research to exceed the partnership revenue goals. -
Key AchievementsThe Walt Disney Company May 2017 - Dec 2019Burbank, Ca, Us• Launched T1.5 & T2 Auto Initiative and with one seller, resulting in an incremental revenue of $12.8M• Developed Auto category market analysis, which assisted in landing the Subaru account, adding $56.9M over 3 years• Restructured team from 125 non-dedicated to 12 dedicated automotive sellers, supported initiative to shift linear investment to digital video and supported 20+ Upfronts and over 200 RFI/P responses• Devised new post-up-front strategies to overcome 85% upfront contractual revenue lockdown, winning $22M post upfront directly related to new client meetings and winning RFPs• Grew Automotive share-of-wallet (SoW) – Built an algorithm using Nielsen, Pathmatics, Yougov, and Statistica data feeds, delivering SOW growth averaging 4% YOY. • Acted as the global Salesforce implementation sales team lead representative, replacing 5 disparate CRM systems, resulting in a highly accurate (within 5% for ’ '19) 13-month rolling category forecast.• Managed strategic partnerships with research vendors (Nielsen, EDO, iSpot.TV, Kantar, JD Power, Ad Labs, Experian), providing industry outlook reporting, account-level planning support, audience verification, Multi-Touch Attribution reporting, sponsorship valuation reporting, and studies including shopper, creative, and customer panels.
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Managing Global Client PartnerFacebook Nov 2015 - Apr 2017• Led the turnaround and relationship-rebuilding strategy for one of FBs/IGs large global accounts - Ford - strengthening relationships with key executive client stakeholders and a dedicated support team in 13 countries to create global brand consistency, ROI measurement, and partnership expansion for Ford in 50 countries.• Spearheaded the execution of a new narrative for the Ford account and brands (Ford, Ford Pass & Lincoln), including overhauling the account vision, strategy, 1- and 3-year plans, and repositioning ad products and solutions to build back the account partnership.• Identified and led the development of a new client-focused approach across media and creative, unlocking incremental investment by demonstrating specific creative features that correlate with campaign success against various metrics.• Partnered and collaborated with Product Managers to develop and test beta advertising products tailored to Automotive advertisers that created industry-first solutions and redefined planning methodologies.• Partnered with cross-functional teams within the ecosystem, including individual country sales/service teams, creative shop, sales solutions, GAT team, and research to ensure product improvement, transfer knowledge region-to-region and improve process and client relationships.• Accountable for the developing execution of global plans to design and implement best-in-class marketing programs to build their brand and boost their business.• Led go-to-market for Automotive Ads suite, redefining global value propositions and positioning of automotive-specific ads product solutions for the media buyers and advertisers to facilitate vehicle launches.• Acted as a strategic partner to key account stakeholders, AOR partners, and internal cross-functional senior leadership to elevate business relationships and grow revenue with Ford globally. -
Key AchievementsFacebook Nov 2015 - Apr 2017• Sold a dedicated campaign, target audience, and creative for FordPass, reaching 9.2M people reached, 300K clicks to app store/website, and a 7pt lift in ad recall• Executed a deficit audience (Millennial Women) gap test reaching 13M people, driving a 7.2pt increase in ad recall and a 5.4pt increase in brand favorability• Executed a global Shopper/Year-End Sales Event, where Facebook reached 15.3M+ on-the-go shoppers, unlocking new audience targeting, optimization, and automation with the assistance of the FB Pixel• Developed Geo positioning-based lead-gen tracking using geo-positing data from 400 dealerships to track/attribute campaign-driven leads
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Sr Director, Global Client RelationshipsYahoo! May 2011 - Nov 2015Sunnyvale, Ca, Us• Responsible for leading the dedicated global Yahoo strategy for the business partnership with Procter and Gamble (P&G), leading the development of digital, direct, and programmatic solutions for the 65 global P&G brands to deliver on their brand-building business objectives while increasing revenue to Yahoo from $40M to $100M+.• Managed the global account team in partnership with in-country support teams and stakeholders across the US, CA, LATAM, EMEA, and APAC, including 25+ countries.• Drove global relationship-building process at multiple levels between P&G key stakeholders and Yahoo, including at the senior executive level, monitoring and analyzing ongoing metrics to grow the overall health of the partnership.• Spearheaded branding and launch plans for individual new brands across team partners, legal, and marketing, and strategized with the internal team on the nuances of campaign optimization, monetization of new products, and the ability to solidify client trust by providing tangible results.• Fostered collaborative relationships with internal cross-functional global teams across Sales, Media Solutions, Creative Services, Yahoo Studios, and Tumblr, successfully shifted the mindset of teams focusing solely on local initiatives to provide service and support for local and global initiatives.• Built relationships with Purchasing, Legal/Policy, Finance, Marketing, and leadership teams to gain access to partnership negotiations, empowering the team with real-world, real-time thinking and tangible support into the deal structure.• Developed the joint business plan to drive digital media capability, shift to programmatic and implement data-sharing, digital audience understanding and creative development and led planning for large-scale member events with team partners and constituents to drive awareness, adoption, and engagement of the partner brands and corporate initiatives. -
Key AchievementsYahoo! May 2011 - Nov 2011Sunnyvale, Ca, Us• Implemented Yahoo | P&G Hawkeye programmatic program and data sharing agreement, growing programmatic revenue from $0 to $200K+ per day• Spearheaded the 2012 London Olympic Games initiative and global campaign, yielding 20B impressions / $20M / 20 days• Grew Joint Business Partnership by executing quarterly business reviews (QBRs) and an LOI that truly drove joint program investment ($2.5M from Yahoo)• Partnered with W+K for the development and distribution of 25 “Raising an Olympian / Thank You Mom” 60-second videos, which garnered the highest engagement/video completion rates in P&G, leading to the renewal of Olympic Games campaigns for the ’14 Winter Games in Sochi, & ’16 Summer games in Rio.
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National Account DirectorYahoo! Jul 2008 - May 2011Sunnyvale, Ca, Us• Led Yahoo’s US Hispanic sales and account management strategy for the Western and Midwestern US, managing and supporting 25+ client accounts across the CPG, Automotive, QSR, Financial Services, and Insurance vertical categories, including key clients P&G (65 brands), GM (5 brands), and Toyota (2 brands).• Collaborated with the Detroit, Chicago, Dallas, and LA offices to drive US Hispanic sales for Yahoo! general market clients and spearheaded clients’ online marketing campaigns, designing and executing digital banner advertising programs on Yahoo en Espanol.• Developed strong industry contacts (US Hispanic/General Market) and long-term advertiser relationships and utilized assets across the Yahoo! Network of services and products to build strategic solutions for client’s marketing needs.• Strategically identified key Yahoo! programs, sponsorships, and exclusive executions and proactively engaged client marketing decision-makers and agency contacts to integrate customized US Hispanic executions into marketing plans to impact campaign efficiencies.
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Key AchievementsYahoo! Jul 2008 - May 2011Sunnyvale, Ca, Us• Grew the Midwest and West region sales from $1M in 2007 to $5M+ in 2008• Drove the P&G/Tapestry business to over $2M (10% of total USH revenue) and was asked by P&G to become a dedicated resource servicing the global P&G business
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Director, Oem Solution StrategyAutotrader.Com Sep 2007 - Jun 2008Atlanta, Ga, Us• Directed OEM-related product development strategy and provided a deep understanding of OEM marketing needs to identify and capitalize on opportunities.• Oversaw Product Managers to develop cohesive strategic plans that will directly support annual business objectives• Managed the annual AutoTrader.com Solutions Planning as it relates to OEM products• Led product concept phases, support design and build as a subject matter expert• Supported National Sales / Brand Teams through concept launch and implementation -
General ManagerVw Jul 2003 - Aug 2007Wolfsburg, Niedersachsen, De• Led the development and ongoing development of the entire program (including policy, guidelines, staff, and direction of all sales and marketing support) • Managed a “risk sharing agreement” between VW brand and VW credit, and managed a $40+MM sales and marketing budget, a $25MM warranty accrual that supported a $9B retail asset portfolio resulting in the VW CPO program won the Intellichoice “Best Non-Luxury” program 4 years running, generated $1B in retail sales, with $100MM gross margin for our dealers.• Corporate Sales responsibilities included initiating and sponsoring department and program launches and managing and continuously improving all corporate sales initiatives.• Developed relationships and internal processes to sell vehicles to the rental car and commercial fleet customers, contracted a military sales sub-distributor, developed a sophisticated service loaner program and supported an enhanced company car program, resulting in corporate sales growing from under 2% of total sales in ‘03 to over 12% in ’07 (at 27,000 units / $400MM in revenue).• Brand Transformation Team Leader for both McKinsey and Deloitte consulting engagements. -
Vice President, Integrated Communications And Marketing StrategyImpact Blue, Llc Sep 2002 - Jul 2003• Responsible for the strategy, planning and P&L for the eBusiness and Direct Marketing business units, leading the product development for direct response and new media-related products and services for 10+ major accounts, including developing a strategy for comprehensive customer campaigns.
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Vice President, Sales, Business Development, And New MediaGlobal Direct Jul 2000 - Sep 2002• Directed and managed a national sales staff of 16 with $40MM+ (CAD) in annual revenue, developing the new New Media related products and services / P&L for eWorks Division for 10+ Tier One accounts ($250,000+ annual account revenue) • Assisted the CEO and Board of Directors with strategy development
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Group Marketing DirectorAdvanstar Oct 1999 - Jun 2000New York, Ny, Us• Responsible for marketing 12 B-to-B publications & 6 related trade shows developing the sales planning process and marketing deployment strategies • Ensured cost effective marketing and promotional activities, facilitated group purchasing for promotional material and research and standardized individual properties marketing plans• Directed New Media and “Hive4” (vertical purchasing communities) activities -
Marketing And Circulation Manager, AutoweekCrain Communications Aug 1996 - Oct 1999Detroit, Michigan , Us• Responsible developing marketing strategy and implemented proactive marketing plans, and creating, implementing, and managing the sales strategies, promotional material and events• Directed PR, “house” advertising and developed and implemented value added merchandising and marketing programs for advertisers and managed the website and all eCommerse activity
Patrick Mcfall Skills
Strategy
Marketing
Crm
Digital Marketing
Competitive Analysis
Automotive
Digital Strategy
Management
Sales
New Business Development
Sales Operations
Product Marketing
Marketing Strategy
Mobile Marketing
E Commerce
B2b
Account Management
Online Advertising
Integrated Marketing
Business Planning
Business Development
Advertising
Market Research
Product Management
Project Management
Thought Leadership
Data Modeling
Programatic Advertising
Patrick Mcfall Education Details
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Northwood UniversityGeneral -
Michigan State UniversityStudied Pre-Engineering
Frequently Asked Questions about Patrick Mcfall
What company does Patrick Mcfall work for?
Patrick Mcfall works for Pulse
What is Patrick Mcfall's role at the current company?
Patrick Mcfall's current role is VP, New Business Development and Partnerships.
What is Patrick Mcfall's email address?
Patrick Mcfall's email address is pa****@****zon.com
What is Patrick Mcfall's direct phone number?
Patrick Mcfall's direct phone number is (646) 699*****
What schools did Patrick Mcfall attend?
Patrick Mcfall attended Northwood University, Michigan State University.
What skills is Patrick Mcfall known for?
Patrick Mcfall has skills like Strategy, Marketing, Crm, Digital Marketing, Competitive Analysis, Automotive, Digital Strategy, Management, Sales, New Business Development, Sales Operations, Product Marketing.
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