Patrick Mcfall Email & Phone Number

Detroit, MI, US

Pulse LLC: The Pulse Enterprise Team & Platform, built on Stanford University's model of behavioral change, is an end-to-end solution for organizations whose customer experiences are powered by people. Pulse is an Enterprise Learning, ​Engagement, and Enablement​ platform that is purpose-built to create sustainable behavioral change in large populations.

• Partnered with clients to develop short- and long-term strategies to achieve their revenue goals by offering a comprehensive range of strategic services tailored to meet each client's unique needs.
• Client - New venture: Provided acquisition/deal support – Built a fundraising pitch, including key narratives, developed and executed a buy-side due diligence checklist, and provided financial analysis, RACI employment.
• Client - Start-up Sports Academy: Offering a comprehensive range of strategic services - GTM strategy and planning, financial modeling, program/pricing development, scenario planning, and P&L projections.
• Client - Advertising Data, Measurement, and Analytics company: Developed new business strategy, identified opportunities with Agency/Hold co and Automotive, FinServ, Insurance, Delivery, and Online/Retail categories.
• Client - Mobility Data and Gig Driver Assistant App: Supported Ad model and platform development and launch, facilitated revenue growth strategy to identify scalable categories to grow client accounts, support the.

• Drove aggressive growth strategies for a client, profiling 162 accounts and identifying 96 target accounts, delivering an active pipeline of $5M in 10 months
• Built and executed a sales growth strategy for clients delivering an active pipeline of $472K within 4 months

Seattle, WA, US

• Oversaw program to develop and launch a Global IPT Branding Operating Model and reporting automation within Amazon Advertising Sales, delivering insight-based up-sells and renewal recommendations for FireTV OLV, OTT/3P.
• Led the creation of a best-in-class program infrastructure, including developing the vision, strategy, architecture, operating plan, tool development, deployment strategy, KPI/metrics dashboards, and reporting to.
• Determined program roadmaps, workflows, and annual goals across sales and account management, marketing, business intelligence, productivity, training, legal, and advertising product teams.
• Developed and articulated program goals and scope, translating business needs into sales opportunity terms, prepared detailed work breakdown structures (WBS), and instilled shared accountability for achieving.
• Provided sales insights and renewal recommendations to sales teams (300+ employees) and account management teams (700+ employees) to increase the delivery of solutions to 8K+ customers and 250 accounts across North.
• Led efforts to provide the knowledge base and infrastructure support to the teams to sell services to brand-oriented clients from the Automotive, Insurance, Financial Services, Pharma, QSR, Telco and Hospitality.

Seattle, WA, US

• Championed the delivery of the new up-sell program, delivering 990 recommendation attempts, driving 492 Upsell/cross-sell campaigns, and resulting in $90M of branding video-based incremental revenue
• Developed and executed AI-based end-of-campaign reporting that automatically delivered over 8K monthly reports, achieving productivity improvements and reducing Account Manager's time by 2K hours/month (3% reduction)
• Supported the integration of the Twitch Advertising business (Project JUNO), creating processes to transition business operations and the integration of 400 sales Executives, AEs, SDRs and AMs into the Amazon.
• Optimized processes to streamline operations, including program workflows, RACI, program end-of-campaign reporting, NMI reporting, video program packages, productivity measurement, campaign optimization, TAR/DAR.

Burbank, CA, US

• Directed the development of a new automotive category strategy (OEM, tires, retail, parts, endemics, insurance, and oil/gas) transitioning from an Agencies/Upfronts to direct client brand leadership to increase.
• Secured and managed both Agency of Record (AOR) and direct brand relationships with ~37 OEM auto brands and +100 accounts in the sub-category, including key brands GM, Toyota, Nissan, Honda, Ford, Mercedes Benz.
• Responsible for strategizing and negotiating multi-platform brand partnerships, including marketing campaigns and activations, placement integrations, and sponsorships, working with both AORs and.
• Spearheaded 360-degree branding, customer acquisition and retention strategies, working with media, creative and research teams in all phases of campaign execution for accounts.
• Utilized category-based syndicated and proprietary research, trends, market data, and partnership insights to develop client-based solutions and partnership proposals.
• Led technology priorities for improved workflows and project management liaison with technology developers to drive operational performance, including acting as the sales team lead for implementing and adopting Slack.

Burbank, CA, US

• Launched T1.5 & T2 Auto Initiative and with one seller, resulting in an incremental revenue of $12.8M
• Developed Auto category market analysis, which assisted in landing the Subaru account, adding $56.9M over 3 years
• Restructured team from 125 non-dedicated to 12 dedicated automotive sellers, supported initiative to shift linear investment to digital video and supported 20+ Upfronts and over 200 RFI/P responses
• Devised new post-up-front strategies to overcome 85% upfront contractual revenue lockdown, winning $22M post upfront directly related to new client meetings and winning RFPs
• Grew Automotive share-of-wallet (SoW) – Built an algorithm using Nielsen, Pathmatics, Yougov, and Statistica data feeds, delivering SOW growth averaging 4% YOY.
• Acted as the global Salesforce implementation sales team lead representative, replacing 5 disparate CRM systems, resulting in a highly accurate (within 5% for ’ '19) 13-month rolling category forecast.

• Led the turnaround and relationship-rebuilding strategy for one of FBs/IGs large global accounts - Ford - strengthening relationships with key executive client stakeholders and a dedicated support team in 13 countries.
• Spearheaded the execution of a new narrative for the Ford account and brands (Ford, Ford Pass & Lincoln), including overhauling the account vision, strategy, 1- and 3-year plans, and repositioning ad products and.
• Identified and led the development of a new client-focused approach across media and creative, unlocking incremental investment by demonstrating specific creative features that correlate with campaign success against.
• Partnered and collaborated with Product Managers to develop and test beta advertising products tailored to Automotive advertisers that created industry-first solutions and redefined planning methodologies.
• Partnered with cross-functional teams within the ecosystem, including individual country sales/service teams, creative shop, sales solutions, GAT team, and research to ensure product improvement, transfer knowledge.
• Accountable for the developing execution of global plans to design and implement best-in-class marketing programs to build their brand and boost their business.

• Sold a dedicated campaign, target audience, and creative for FordPass, reaching 9.2M people reached, 300K clicks to app store/website, and a 7pt lift in ad recall
• Executed a deficit audience (Millennial Women) gap test reaching 13M people, driving a 7.2pt increase in ad recall and a 5.4pt increase in brand favorability
• Executed a global Shopper/Year-End Sales Event, where Facebook reached 15.3M+ on-the-go shoppers, unlocking new audience targeting, optimization, and automation with the assistance of the FB Pixel
• Developed Geo positioning-based lead-gen tracking using geo-positing data from 400 dealerships to track/attribute campaign-driven leads

Sunnyvale, CA, US

• Responsible for leading the dedicated global Yahoo strategy for the business partnership with Procter and Gamble (P&G), leading the development of digital, direct, and programmatic solutions for the 65 global P&G.
• Managed the global account team in partnership with in-country support teams and stakeholders across the US, CA, LATAM, EMEA, and APAC, including 25+ countries.
• Drove global relationship-building process at multiple levels between P&G key stakeholders and Yahoo, including at the senior executive level, monitoring and analyzing ongoing metrics to grow the overall health of the.
• Spearheaded branding and launch plans for individual new brands across team partners, legal, and marketing, and strategized with the internal team on the nuances of campaign optimization, monetization of new products.
• Fostered collaborative relationships with internal cross-functional global teams across Sales, Media Solutions, Creative Services, Yahoo Studios, and Tumblr, successfully shifted the mindset of teams focusing solely on.
• Built relationships with Purchasing, Legal/Policy, Finance, Marketing, and leadership teams to gain access to partnership negotiations, empowering the team with real-world, real-time thinking and tangible support into.

Sunnyvale, CA, US

• Implemented Yahoo | P&G Hawkeye programmatic program and data sharing agreement, growing programmatic revenue from $0 to $200K+ per day
• Spearheaded the 2012 London Olympic Games initiative and global campaign, yielding 20B impressions / $20M / 20 days
• Grew Joint Business Partnership by executing quarterly business reviews (QBRs) and an LOI that truly drove joint program investment ($2.5M from Yahoo)
• Partnered with W+K for the development and distribution of 25 “Raising an Olympian / Thank You Mom” 60-second videos, which garnered the highest engagement/video completion rates in P&G, leading to the renewal of.

Sunnyvale, CA, US

• Led Yahoo’s US Hispanic sales and account management strategy for the Western and Midwestern US, managing and supporting 25+ client accounts across the CPG, Automotive, QSR, Financial Services, and Insurance vertical.
• Collaborated with the Detroit, Chicago, Dallas, and LA offices to drive US Hispanic sales for Yahoo! general market clients and spearheaded clients’ online marketing campaigns, designing and executing digital banner.
• Developed strong industry contacts (US Hispanic/General Market) and long-term advertiser relationships and utilized assets across the Yahoo! Network of services and products to build strategic solutions for client’s.
• Strategically identified key Yahoo! programs, sponsorships, and exclusive executions and proactively engaged client marketing decision-makers and agency contacts to integrate customized US Hispanic executions into.

Sunnyvale, CA, US

• Grew the Midwest and West region sales from $1M in 2007 to $5M+ in 2008
• Drove the P&G/Tapestry business to over $2M (10% of total USH revenue) and was asked by P&G to become a dedicated resource servicing the global P&G business

Atlanta, GA, US

• Directed OEM-related product development strategy and provided a deep understanding of OEM marketing needs to identify and capitalize on opportunities.
• Oversaw Product Managers to develop cohesive strategic plans that will directly support annual business objectives
• Managed the annual AutoTrader.com Solutions Planning as it relates to OEM products
• Led product concept phases, support design and build as a subject matter expert
• Supported National Sales / Brand Teams through concept launch and implementation

Wolfsburg, Niedersachsen, DE

• Led the development and ongoing development of the entire program (including policy, guidelines, staff, and direction of all sales and marketing support)
• Managed a “risk sharing agreement” between VW brand and VW credit, and managed a $40+MM sales and marketing budget, a $25MM warranty accrual that supported a $9B retail asset portfolio resulting in the VW CPO program.
• Corporate Sales responsibilities included initiating and sponsoring department and program launches and managing and continuously improving all corporate sales initiatives.
• Developed relationships and internal processes to sell vehicles to the rental car and commercial fleet customers, contracted a military sales sub-distributor, developed a sophisticated service loaner program and.
• Brand Transformation Team Leader for both McKinsey and Deloitte consulting engagements.

• Responsible for the strategy, planning and P&L for the eBusiness and Direct Marketing business units, leading the product development for direct response and new media-related products and services for 10+ major.

• Directed and managed a national sales staff of 16 with $40MM+ (CAD) in annual revenue, developing the new New Media related products and services / P&L for eWorks Division for 10+ Tier One accounts ($250,000+ annual.
• Assisted the CEO and Board of Directors with strategy development

New York, NY, US

• Responsible for marketing 12 B-to-B publications & 6 related trade shows developing the sales planning process and marketing deployment strategies
• Ensured cost effective marketing and promotional activities, facilitated group purchasing for promotional material and research and standardized individual properties marketing plans
• Directed New Media and “Hive4” (vertical purchasing communities) activities

Detroit, Michigan, US

• Responsible developing marketing strategy and implemented proactive marketing plans, and creating, implementing, and managing the sales strategies, promotional material and events
• Directed PR, “house” advertising and developed and implemented value added merchandising and marketing programs for advertisers and managed the website and all eCommerse activity

Bachelor'S Degree, Business Administration, General

Studied Pre-Engineering