Marketing And Local Search Specialist
Portland, Maine Area
Responsible for the development and implementation of strategic digital marketing programs, specifically marketing content (Lead Magnets, Email Content, Blog Content, Onsite Content, Social) and Paid Search for clients, particularly in the Remodeling Industry.Responsibilities:~ Create Lead Magnet and Marketing Funnel systems~ Create Landing Pages and Squeeze Pages for multiple marketing systems~ Work with local digital marketing tools/platforms, such as LeadPages, ClickFunnels, Yext, Vendasta, ReachLocal, BrightLocal, Moz, MailChimp, Posirank, Screaming Frog, Snagit, HootSuite, Sendible, Teamwork.~ Google Analytics Qualified Individual and proficient with Google tools: Keyword Planner, Webmaster Tools, and Trends. ~ Create, monitor, and analyze results for Facebook Ads and Google PPC Ads. ~ Work on Wordpress websites and social media platforms such as Facebook, Google +, Twitter, Instagram, Pinterest, Youtube and Foursquare.~ Track and interpret analytics to set marketing strategy, assessing the most effective mix of digital marketing strategies for outcomes.~ Develop content marketing strategy for lead generation and search engine optimization.~ Track and measure content and marketing metrics to help prioritize new content.~ Manage Local SEO strategy by developing keyword-rich content and URLs, optimizing site meta-data and collaborating with designer on site pages.