Patrick Lucero Email & Phone Number

Mississauga, ON, CA

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

• Reporting to the Vice-President of Marketing, responsibilities include empowering the marketing team to execute effectively.
• Lead the creative team, prioritizing departmental growth, ideation, and efficient resource allocation across a portfolio of 12 brands.
• Orchestrated channel marketing initiatives for 10 prominent plumbing brands spanning fashion plumbing, bathing, plumbing repair, and heavy commercial sectors.
• Leading the development of engaging videos and infographics for Mirolin's e-commerce content through compelling visual storytelling.
• Fostered team success through 1-on-1 discussions, conducting annual reviews, setting clear goals, and implementing structured career progression plans.
• Implemented a proofing tool to foster real-time collaboration, optimize workflows, and expedite approval processes.

Mississauga

• Lead design for many foundational marketing tools and campaigns across digital platforms, printed materials, POS, OOH, and packaging.
• Successfully onboarded and mentored a junior designer, empowering them to succeed, enhancing overall productivity and collaboration.
• Managed and directed the creative team through the successful completion of 200+ projects annually, across 12 brands in all forms of media, contributing to year over year growth.
• Implemented CGI technology for asset creation, significantly enhancing speed to market, driving out complexity and reducing costs by more than 50%.
• Transformed business and marketing briefs into innovative creative concepts, achieving an outstanding 34% CTR for in-house developed digital advertising campaigns.
• Supervised a team comprising of one direct report, oversaw agency creatives, two freelance designers, two 3D CGI artists, and a photographer.

Mississauga, Ontario

• Reporting to the Marketing Manager, responsibilities include literature and advertising creation to meet brand guidelines.
• Designed marketing materials across digital, printed literature, POS, OOH, and packaging for 10 plumbing brands.
• Developed product photography process and photo optimization along with re-touching and image alterations.
• Streamlined our production by integrating automation tools for process improvement, removing over 75% of unnecessary work.
• Developed captivating in-store displays and trade show graphics for B2B and B2C markets, including big box retailers.
• Onboarded freelance design staff and agencies to understand our products, brand guidelines, and provide access to assets.

Toronto, Ontario

• Reporting to the President, responsibilities include creative development, art direction, and production accuracy.
• Designed and project managed an average of twelve auction catalogues per year, along with advertising, and direct mail promotions.
• Developed a catalogue automation process that synced data from our appraisal database to improve the layout speed by 60%.
• Drove higher than estimated pricing by 15-25% for all auction items highlighted on covers and advertising campaigns.
• Introduced online auctions, resulting in a 24% average revenue increase and expanded our offerings throughout North America.
• Collaborated with the in-house photographer and directed the creative approach for visuals and advertising.

Oakville, Ontario

• Updated and developed company websites to reflect continuous growth.
• Created web and email advertisement campaigns with a portion of SEO.
• Developed internal capabilities to develop print, advertising and promotional materials in-house.

Associate Degree With Honours, Advertising And Graphic Design

Humber’s Advertising and Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic.

Certificate, Mini-Mba Executive Development Course

This program will provide an in-depth understanding of the pillars of business: strategy, marketing, finance, negotiation, and people.